DailyDOOH

A new study using neuroscience demonstrates for the first time how digital out of home positively influences responses to other media, exerting a clear impact on the wider digital universe. The pioneering research, conducted by Neuro-Insight for Ocean Outdoor, used brain imaging to explore the neurological impact of digital out of home on other screen […]

Sneaky, we see that Verifone Media UK have kicked off their #HelloGEO campaign.

Today, Britain’s favourite rock star scientist, Professor Brian Cox will explore the likelihood of alien life forms landing on Earth err and ponder what their media choices would be when they get here. The event takes place today (Wednesday 25th March) at 14.30 PM in the YouTube Room at Bafta, 195 Piccadilly, London, W1J 9LN. […]

In early 2014, Amscreen worked with a number of select partners to trial their Quividi based platform which delivered real-time audience profiling and footfall analytics (the technology, utilising a camera built into in-store screens is able to identify a shopper’s age and gender by location and time of day). A year on, Amscreen is launching […]

Luxury Swiss watchmaker TAG Heuer is the launch partner for Signature Outdoor’s latest large format digital roadside screen which dominates one of the key commuter routes into Birmingham’s retail district. Delivering more than 1.1 million impacts a fortnight, CityVision WestEnd is a double sided digital portrait screen located on the elevated approach to The Mailbox, […]

Today’s tactical #OreoEclipse campaign, in conjunction with the large partial eclipse across the UK today, even got as far as Edinburgh. Shown above is Forrest Media’s Edinburgh Gateway digital screen.

AT #AWEurope next week, Amscreen will be joined by Liveposter to present an insightful session on data-driven technology – exploring its application in the world of DOOH, and specifically how it can facilitate more dynamic, relevant and targeted brand communications. The session is entitled ‘What Data Can DOOH For Us Today! Realising the Potential for […]

Who will deliver the best digital out-of-home pitch and be selected to win GBP 100K of digital out of home space for the client of their choice – adam&eveDDB, M&C Saatchi or VCCP? Posterscope are hosting a one off battle-of-the-brands event to find the creative agency best able to exploit mobile & digital OOH media, […]

Exterior Media is partnering once again with Advertising Week Europe (March 23-27, 2015) and this year their discussions are turning nocturnal. In September, London will confirm its position as one of the world’s leading global powerhouses by introducing a 24-hour Tube service. What will this mean for London, its people and the businesses that operate […]

Kong Outdoor took a slightly different approach to covering the large partial eclipse across the UK today using live images from the Kielder Observatory across ALL of their digital network. Shown above is their screen at Sheffield Parkway – images were also shown on their screens in London, Irvine and a temporary screen in the […]