The Mirror Eclipses The Sun, @OceanOutdoorUK

Friday, March 20th, 2015

Maddie Cotterill

The Trinity Mirror used the large partial eclipse across the UK today as an opportunity to showcase their reader numbers in comparison with The Sun (newspaper)… The campaign was booked by Posterscope Manchester/ Amplify Carat Manchester and as you can see from the photo above, the campaign dominated Eat Street @ Westfield London for an […]

#OreoEclipse @Outdoor_Plus

Friday, March 20th, 2015

Andrew Neale

Here’s a nice picture of the #OreoEclipse tactical campaign running on Outdoor Plus on the Embankment, London. Today’s eclipse, which is total across the north Atlantic including the Faroe Islands, will result in a large partial eclipse across the UK, greater than 80% everywhere – including of course London.

#DunkInTheDark #eclipseinthecloud #OreoEclipse @GrandVisual

Friday, March 20th, 2015

Adrian J Cotterill, Editor-in-Chief

Grand Visual put together this excellent #OreoEclipse animation on Clear Channel’s Coventry House in Piccadilly, London. Photo courtesy Grand Visual.

Motion@Waterloo’s #ChupaChupsEclipse

Friday, March 20th, 2015

Adrian J Cotterill, Editor-in-Chief

Another Eclipse-Themed Campaign

Friday, March 20th, 2015

Maddie Cotterill

Samsung is taking advantage of today’s eclipse with the launch of an eclipse-themed multichannel campaign around its new Galaxy S6 handset. The push, which forms part of Samsung’s global ‘Next is Now’ campaign, launches the pre-order of Samsung launches eclipse-themed campaign to announce pre-order of the Galaxy S6 The creative features the new Galaxy S6 […]

More Speakers Added 2 @fepeOOH Annual Congress

Thursday, March 19th, 2015

Russ Curry, Ministry of New Media

In addition to Dave Trott as keynote speaker, FEPE this week announced further speakers for their FEPE 56th Annual Congress which takes place Wednesday June 10th and Friday June 12th at the Intercontinental Hotel, Budapest. Nancy Fletcher, President and CEO of the Outdoor Advertising Association of America will be returning to the FEPE stage to […]

The Hague Outdoor Advertising Contract Won By @ExterionMediaNL

Thursday, March 19th, 2015

Maddie Cotterill

Exterion Media Netherlands has been awarded the contract to operate street furniture advertising in the Hague area. For the next five years Exterion will be able to offer brands exciting new opportunities to reach audiences in the region, which includes the municipalities of The Hague, Delft, Westland and Central Delfland. Marcel den Hoed, Sales Director […]

itsu Targeted Digital Campaign, IATA: STN, ICAO: EGSS

Sunday, March 15th, 2015

Maddie Cotterill

itsu has collaborated with Eye Airports to deliver high-profile, strategically timed advertising at London Stansted Airport (IATA: STN, ICAO: EGSS) marking the launch of their new restaurant. Running on key sites including the newly launched giant NanoLumens curved screen (shown above) as well as elevated D6s throughout the Stansted High Street (shown further below), the […]

#RND15 @Primesight Donate 2 #ComicRelief

Friday, March 13th, 2015

Maddie Cotterill

Primesight donated GBP 30,000 of media space to Comic Relief this February AND teamed up with Babybel, the UK’s number one snacking cheese, to roll out this interactive campaign across the UK’s busiest cinemas for this #ComicRelief’s ‘make your face funny for money’ fundraising initiative. The campaign, planned by OMD UK, Talon and Toast, makes […]

Dave Trott 2 Keynote @fepeOOH 56th Annual Congress

Thursday, March 12th, 2015

Russ Curry, Ministry of New Media

FEPE announced this week that their keynote speaker in Budapest will be UK advertising creative guru Dave Trott. Dave Trott won a Rockerfeller Scholarship to the Pratt Institute in New York to study advertising and trained mainly at Carl Ally Inc on Madison Avenue. In 1980 he was a founder of Gold Greenlees Trott, who […]