Wildlife charity Born Free Foundation has teamed up with award-winning photographer George Logan, creative agency WCRS and media owner Outdoor Plus to launch a new campaign highlighting the alarming rate at which Africa’s wildlife is disappearing. The Disappearing Animals campaign, created by WCRS, aims to prompt people to take action before it’s too late. Shot […]
Award winning creative agency Grand Visual recently worked with Disney, helping them to bring a little Disney Magic to a Mall in Long Island, which saw an ordinary shop front transform shoppers’ shadows into Disney Characters’ shadows as they passed by. .. and it looks like the video of same has become a viral sensation, […]
World-renowned centre for art and design, Central Saint Martins UAL has teamed up with Outdoor Plus to promote their London is Changing campaign. The campaign, designed by Dr Rebecca Ross, Senior Lecturer and MA Communication Design Course Leader at Central Saint Martins, will study the impact of economic and policy changes on the culture and […]
The Outdoor Media Centre this week announced the UK’s biggest quarter ever with OOH revenue close to GBP 300 million for the first time. The sector grew by 6.1% in Q4 2014 and reached an annual revenue figure in excess of GBP billion. The annual revenue represents a record for the industry which confirms the […]
BrightMove Media has appointed Nigel Sharrocks, Keith Marsden and Shaun Wyles as non-executive directors with immediate effect as part of its expansion plans. Piers Mummery, CEO of BrightMove Media told us “We are delighted to welcome our three new directors to the board and are looking forward to working with them. With such a breadth […]
In a UK first, Hunter and Ocean Outdoor have collaborated to simultaneously live stream the AW15 Hunter Original London Fashion Week show across nine large scale digital screens from Ocean’s national network, The Grid. These screens are all located within key high-traffic, retail environments in London, Manchester, Birmingham, Leeds, Liverpool and Glasgow. The show will […]
Exterion Media this week launched EM Solutions as part of a wholesale restructure of its UK business. Integrating sales, marketing, insight, technology and delivery functions, EM Solutions aims to ensure that all sales efforts are targeted with an increased focus on transparency, ownership and accountability across the business. Jason Cotterrell, UK Managing Director, Exterion Media […]
Adrian J Cotterill, Editor-in-Chief
Not content with newspaper advertising every now and again in the Financial Times, we see here; Ocean Outdoor taking out a full page advert in the latest UK issue of Wired Magazine… The tag line is ‘Ocean Labs Powering Smarter Out of Home Advertising’ and features, as an example, a campaign they recently undertook for […]
Microsoft is the launch partner for Ocean Outdoor’s Manchester Media Wall, a very impressive hybrid full motion screen which dominates the busy inner city ring road. Measuring 141.2m2 and wrapped by a brandable vinyl surround, the Media Wall is the first of its kind in Manchester. The Wall is located in Trinity Way, delivering close […]
Gail Chiasson, North American Editor
Europe’s biggest out-of-home advertising site turned Fifty Shades of Grey ahead of the UK premiere of director Sam Taylor-Johnson’s film adaptation of the erotic British best-seller. Universal Pictures also ran a full motion out-of-home campaign in Liverpool and Westfield London from Feb. 10, 2015 until Valentine’s Day ahead of the highly anticipated film release. The […]
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