DailyDOOH

JCDecaux, the market leader in Digital Out-of-Home (DOOH), is the media partner for Oxford’s new premium, leisure destination, Westgate Shopping Centre. The GBP 500 million development is the city’s premium shopping and leisure destination. Scott Parsons, Managing Director, Retail at Landsec, said “The redevelopment of Westgate Shopping Centre has been a key part of the […]

McDonald’s has launched Traffic Busters, another (unique) roadside campaign that uses traffic data to automate contextual messages, aimed at tempting drivers to visit their nearest McDonald’s restaurant. The nationwide campaign reacts to the speed of traffic at each location to deliver tactical messages across premium roadside billboards in the UK from November 6–15,2017. Dan Dawson, […]

JCDecaux, the UK’s largest Out-of-Home (OOH) advertising company has been awarded the Greater Anglia rail contract following a competitive tender. Market leaders in UK rail advertising with an 86% share of all digital viewed impressions (Source: Route 24), JCDecaux will install a new network of digital 6-sheet screens at train stations across Greater Anglia’s estate. […]

Clear Channel has unveiled the first digital out of home (DOOH) Christmas Gift Guide, featuring gift ideas from a range of brands to inspire shoppers in the run up to the festive season. Lily Mark, Account Manager, Vizeum told us “Clear Channel are always looking to push the boundaries with creativity and innovation. This is […]

Elonex has unveiled a new roadside digital advertising billboard on one of the UK’s most notorious travel routes, the A38(M) Aston Expressway in Birmingham. The new Digital 48 Sheet billboard is positioned to target high volume traffic travelling from junction 6 of the M6 towards Birmingham City Centre. Designed, manufactured and managed by Elonex, the […]

Primesight this week announced that it has won the airport advertising contracts for Glasgow, Aberdeen and Southampton, with plans to invest GBP 1.5 million in upgrading the digital estate and introducing new sites. With the addition of the new five-year contract, Primesight can now help brands reach an audience of 136 million passengers. The wins […]

Ocean has announced a realignment of its group structure. The changes come as Ocean enters its next phase of growth following a number of significant key contract wins across the country this year. All Ocean Group entities will fall under a single operating structure and be traded under the Ocean brand. The new structure takes […]

The world-famous Piccadilly Lights were switched back on at 8am Thursday, after a nine month period of renovation. A spectacular display of colours, which were sponsored by members of the public as part of a fundraising campaign for Barnardo’s, was the first image to appear on the new screen. Vasiliki Arvaniti, Portfolio Director at Landsec, […]

JCDecaux has announced the launch of its brand new Shoreditch Channel as part of an extensive network of premium digital screens across key locations in London’s Tech City. As part of the launch, JCDecaux is installing new digital screens to enhance its existing footprint within the borough, bringing the Shoreditch Channel to 51 screens. The […]

As part of its large-scale investment in digital, Exterion Media has today unveiled the first phase of new digital buses in London, in partnership with Talon. As the inaugural advertiser, Google has initiated its first campaign for its latest Pixel devices on the digital, wrapped buses in a three-month campaign that displays geo-targeted messages on […]