In Case of Groove Emergency: Break Glass

Friday, December 19th, 2014

Gail Chiasson, North American Editor

‘Just Dance’, the number one dance game developed by Ubisoft, Montreuil, France, that’s now available for smartphones with the application ‘Just Dance Now’, had people dancing in the streets at London’s Piccadilly Circus in early November. In partnership with The Coca-Cola Company and Ubisoft, Biborg agency, Paris, organized an innovative event at Piccadilly Circus in […]

TfL Tenders Its Road Network

Wednesday, December 17th, 2014

Maddie Cotterill

Transport for London (TfL) has launched a tender to find new partners to manage its roadside advertising estate. The tender is worth an estimated GBP 30 million over eight years. The roadside advertising contract is part of TfL’s commitment to manage and develop its assets and generate revenue to reinvest in the transport network. The […]

A Connected Media Proposition, @LimitedSpaceOOH

Tuesday, December 16th, 2014

Maddie Cotterill

Citizen is the launch advertiser for Limited Space Media Group’s Connected Media offering, which for the first time ever utilises all the channels offered by the Group’s businesses in one cohesive and high-impact campaign. Launched this week, the new campaign sees the watch brand take over the iconic Birmingham Bullring Centre, reaching consumers via multiple […]

Posterscope 2 Trial Real Time Trading in North America

Monday, December 15th, 2014

Adrian J Cotterill, Editor-in-Chief

Late last week Posterscope announced that during Q1 2015 it would trial a real time trading platform in North America. Helma Larkin, CEO, Posterscope USA, said, “With the launch of the beta phase of this initiative, we will bring the power of online techniques to the real world, in real time, in a fully automated […]

JCDecaux Transforms St. Pancras w/ Premium DOOH

Monday, December 15th, 2014

Maddie Cotterill

JCDecaux announced today the next step in its digital rail expansion by unveiling the first ever 80” state-of-the-art digital screens today at London’s St. Pancras International Station. Eight new screens will provide advertisers with premium digital Out-of-Home opportunities in key locations throughout the station’s spectacular high-end retail space and concourse. These screens will enhance the […]

POST Banners Are Now Free!

Saturday, December 13th, 2014

Adrian J Cotterill, Editor-in-Chief

Regular readers will note that many of our individual posts up on DailyDOOH have what we call a POST banner attached to the top of it. That’s the colourful header that surrounds the subject of the post itself. This post’s POST banner is for one of our favourite creative agencies, mooKuh for example and the […]

Des Fletcher Joins Eye Airports

Friday, December 12th, 2014

Maddie Cotterill

Eye Airports, the UK’s leading airport advertising company, announced this week, the appointment of Des Fletcher into a newly created position as Head of Agency Sales outside London. Des Fletcher brings with him extensive agency sales experience and a rich pedigree in the OOH arena having spent over 10 years with Posterscope, latterly as Business […]

Vodafone Boosts Cell Coverage w/ Help From @JCDecaux_UK

Thursday, December 11th, 2014

Andrew Neale

Vodafone has signed a deal with JCDecaux in the UK, aimed at boosting 3G and 4G cellular coverage in highly populated areas. The arrangement will see Vodafone deploy small cells at bus stops, billboards and via other street furniture installations to improve its network coverage. The aim for Vodafone is to boost the speed and […]

Marc Jacobs on The Screen @ Southern Terrace

Tuesday, December 9th, 2014

Maddie Cotterill

Marc Jacobs is the launch partner for Ocean Outdoor’s latest digital iconic location, The Screen @ Southern Terrace. The super premium full motion digital screen dominates the western entrance to Westfield London, the UK’s number one shopping mall. Created by OMD and planned by Talon, the campaign for Marc Jacobs’ Daisy perfume targets the lucrative […]

Club Media Systems Ltd. Directors Disqualified

Tuesday, December 9th, 2014

Adrian J Cotterill, Editor-in-Chief

We note that Garry Wayne O’Loughlin and Nicola Martin Hobson, directors of Club Media Systems Limited, based in Blackpool, which traded as a provider of digital advertising services, have been disqualified for a total of nine and a half years. The Insolvency Service press release (you can read it in full here) states that the […]