Film studio 20th Century Fox have launched a bespoke new outdoor campaign for their upcoming animated family movie Penguins of Madagascar. Outdoor activity for the film, which is a spinoff of the wildly successful Madagascar series, includes a major installation at Edgware Road in London featuring characters from the film zip wiring between two Clear […]
Exterion Media is today announcing its first use of technology with Proxama to target consumers while on the bus in the United Kingdom. Passengers in Norwich can now receive location-based messages on their smart devices from retailers in the area as they travel. The initiative counts 20 merchants in the area amongst its participants, allowing […]
Russ Curry, Ministry of New Media
You can probably see why these Twitter-Activated Vending Machines have been nominated as a finalist at The DailyDOOH Gala Awards in the Best Interactive / Use of Social Media Deployment category, simply by looking at the video below… It was put together by OMD UK, AMV BBDO, Talon Outdoor and Clear Channel.
Scotland’s leading OOH operator has announced two new digital screens to its inventory. Planned for early 2015, both the ‘CityScreen Glasgow Southern Gateway’ and the ‘CityScreen Edinburgh Eastern Gateway’ will stand at 50 sqm and will dominate vital routes into both major cities, offering optimum exposure for advertising brands. With the new additions set to […]
JCDecaux Singapore Digital Towers, already nominated as a finalist at The DailyDOOH Gala Awards in the Best Digital Poster or Street Furniture Implementation, thanks to new (this year) jury member, Denis Gaumonde, founder of Digital Media Village (a Paris-based consultancy providing market intelligence services to brands and digital place-based media) and founder of the online […]
Cheil UK is delivering another UK outdoor advertising first, with a Samsung campaign that will dominate five major UK cities with super-sized replicas of its Curved UHD TVs. The campaign looks to build rapid awareness, desire and impact of the Curved TV, marking its biggest ever UK outdoor push. Going live this week until the […]
Adrian J Cotterill, Editor-in-Chief
Congratulations to Ocean Outdoor who were named Outdoor Sales Team of the Year at last night’s Campaign Media Awards at the London Hilton Park Lane. If anyone hadn’t noticed, ‘awards season’ is in full swing, in London next Wednesday is the Creative Out of Home Awards, the following Thursday, The DailyDOOH Gala Awards.
Doddle, the new parcel collection, returning and sending service located in and around train stations across Britain, is a great example of a brand using Outdoor for the VERY FIRST TIME as it launches a major nationwide campaign in 27 of the UK’s busiest railway stations. Glenn Iceton, Group Business Director at JCDecaux, told us […]
Ocean Outdoor has added a giant vinyl extension to London’s biggest digital out of home screen – Ocean’s East Face @ Westfield and we note that Google is the launch partner. The campaign features Google’s Android operating system. Charlotte Bull, Talon Client Manager, said “The East Face provides an opportunity to deliver an unmissable message […]
Manchester Out of Home media owner MediaCo Outdoor has today announced; Microsoft, The Co-operative Bank, H&M and JD Sports as the first brands advertising on their new digital megascreen, #1Manchester. As part of the second phase of its major digital expansion this high impact 18.0m x 5.2m screen is the UK’s largest pedestrian-facing full motion […]
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