Exterion Media has joined forces with Griff Rhys Jones and Game of Thrones star Owen Teale to promote the Dylan Thomas in Fitzrovia festival celebrating the 100th anniversary of Thomas’ birth. Advertisements showcasing the festival’s highlight event, a performance of Under Milk Wood starring Owen Teale are currently on display on Exterion Media’s LCD pods […]
As temperatures across the UK drop, the British Gas team behind Hive Active Heating this week launched what is claimed to be the world’s first digital out-of-home campaign to use flight data to solely target British travellers as they touch down in Britain. British Gas has partnered with international agency PSI and DOOH specialist Liveposter […]
Outdoor Plus is running a campaign for Movember across its digital screens in London, including Vauxhall Cross (shown below). The eye-catching creative features writer Jack Dyson, who was himself diagnosed with testicular cancer, raising awareness for Movember. Jack Dyson said: “It’s really exciting to see what started out as an idea between two friends blown […]
UK retailer Argos has this week launched yet another innovative element to its new campaign ‘GET SET GO ARGOS’ – a digital out-of-home game allowing commuters at London Waterloo and Euston Stations to compete for bundles of Argos prizes. Developed specifically for Motion@Waterloo, the UK’s largest single indoor digital billboard, interactive game ‘Get Set for […]
The UK’s Ocean Outdoor has launched Ocean Labs, a dedicated department of creative, technical, experiential, data and DOOH specialists. The division’s first initiative was to complete the roll out of wifi across Ocean’s digital out of home locations, allowing brands to run responsive campaigns which directly connect audiences with exclusive content. The technology investment allows […]
Funnyhowflowersdothat.co.uk has created an interactive digital out-of-home activation on Ocean Outdoors’ Eat Street @ Westfield, London, aimed at driving participation of their ‘Favourite Flower’ game. The ‘flower hunks’ will be standing in front of the digital billboard, encouraging shoppers to upload a message to their chosen friend or loved one. Consumer messages will appear in […]
Russ Curry, Ministry of New Media
Exterion Media’s (new) CEO Shaun Gregory has come from a Telecommunications background, – he ended The DailyDOOH Media Summit 2014 as Global Advertising Director, Telefonica BUT will keynote The DailyDOOH Media Summit 2015 (May 19, 2015) with his Exterion Media hat on, Ed, outlined the rapid development of mobile advertising and the role that Telcos see themselves […]
Adrian J Cotterill, Editor-in-Chief
Transport for London (TfL) is launching an opportunity for a media owner or media owners to manage advertising opportunities on its roadside advertising network BUT I wonder how many people have ACTUALLY picked up on the significance of this new tender? Roadside, as opposed to London street furniture contracts and the London Underground, was previously […]
Russ Curry, Ministry of New Media
Antonio Vincenti, Chairman and CEO of Pikasso has been elected by the FEPE Vice-Presidents to assume the role of FEPE President. Antonio succeeds Jonathan Bevan, who decided to leave his role as President Europe & Australia for Clear Channel Outdoor earlier this year. Mr Vincenti was elected unanimously this week at a FEPE Board meeting […]
Wildstone, the largest out of home consultancy in the UK, has acquired airport advertising specialists, Sky Brands. Paula Oliver, owner of Sky Brands has joined the company and will be heading up the new Wildstone Airports division. Speaking about the acquisition, Damian Cox, CEO of Wildstone said “We are delighted to have purchased Sky Brands, […]
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