It looks like good progress being made with another four new digital billboards from JCDecaux in London at Old Street, EC1. This is another conversion of a previously high profile static site, arranged on all four sides. The structure sits above the middle of the busy Old Street roundabout, which is part of the inner […]
DOOH is a CEO’s No.1 Choice After TV
Wednesday, September 24th, 2014In a recent UK survey conducted by Censuswide, they found that 66% of CEOs believe that premium digital out of home is the most effective medium for making their brand famous, In addition, 60% of the CEOs questioned said that there are specific DOOH sites around London that they view as ‘must have’ when it […]
Play London Says @ClearChannelUK
Wednesday, September 24th, 2014Adrian J Cotterill, Editor-in-Chief
Clear Channel UK first launched the Play brand back in 2011, when it expanded its digital portfolio in malls and this week has seen something of a re-launch with a couple of new announcements… Play London comprises, firstly, the London Wrap, a new network of 40 digital 48-sheet screens across London – the first screen […]
Four full-motion, digital landscape screens have been unveiled at Liverpool Street Station in London as JCDecaux continue their impressive series of digital rollouts (lest people forget that the four digital billboards at Old Street EC1, London will soon also be unveiled). This is all part and parcel of JCDecaux and Network Rail’s vision for the […]
Amscreen is supporting the search for Nikki Braterman‘s ‘perfect match’ stem cell donor – a charity campaign that has received a raft of celebrity support in recent days. Nikki, a mother of two, was diagnosed with acute myeloid leukaemia last December and her only chance of survival hinges on having a bone marrow transplant, which […]
Grow The Industry For Everyone
Monday, September 22nd, 2014Adrian J Cotterill, Editor-in-Chief
Amongst senior executives in the UK OOH industry, “Grow The Industry For Everyone” is a much used phrase at the moment. It was a major part of Ocean Outdoor’s Tim Bleakley‘s keynote at The DailyDOOH Media Summit in May – “Growth or Cannibalisation, Which is it to be?” he asked (see here) and Exterion Media’s […]
A new international research study for FEPE International, the global organization representing the world’s major OOH media owners and leading OOH agency specialists and suppliers, has found that consumers rate OOH as the next most trustworthy medium to TV (24 per cent against 28 per cent). Press comes next on 22 per cent with online […]
Adrian J Cotterill, Editor-in-Chief
Here’s a chance to celebrate five years of inspiring Digital Out of Home creativity, hear from Ocean Outdoor’s judging panel and see the 2014 competition winners on the UK’s biggest cinema screen, the IMAX Waterloo in London. Ocean CEO Tim Bleakley told us “Record entries, most exciting brands and innovations yet, all we need now […]
Adrian J Cotterill, Editor-in-Chief
Ocean is the only outdoor media owner to run a new breast cancer awareness campaign from the charity CoppaFeel! which launched Wednesday, September 17 across large format digital sites in London, Liverpool and Glasgow. Created by Karmarama and planned by MediaCom, the #WhatNormalFeelsLike campaign features photographs of bare-chested women, each body painted by renowned typographer […]
Adrian J Cotterill, Editor-in-Chief
A week tomorrow I will be in London with a veritable who’s who of industry illuminati as part of Ocean Outdoor’s Art of Outdoor judging panel; Mick Mahoney, Executive Creative Director, Rainey Kelly Campbell Roalfe/Y&R; Sean Thomson, Chief Creative Director, Dare; Damon Collins, Founder, Joint; Elspeth Lynn, Executive Creative Director, M&C Saatchi; Robert Ffitch, CEO […]
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