Russ Curry, Ministry of New Media
Instead of thinking in silos, JCDecaux UK’s David McEvoy suggested that we think of the content first, so that the media delivery channel becomes agnostic. In his presentation, he outlined JCDecaux’s new strategy for diverting advertising budgets away from TV and into Digital Outdoor – rebranding their network of screen as a TV channel. If JCDecaux’s Channel […]
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