Adrian J Cotterill, Editor-in-Chief
We hear that GPM360, an OOHTV sales house led and founded by Jill Lee and a real specialist in aggregating multiple niche channels, has recently recruited Craig Owens, who joins from Acentic, and Rachel Wallis who was most recently at Talon Outdoor.
Gail Chiasson, North American Editor
Brands are set to benefit from premium, high-impact communications in the heart of Newcastle upon Tyne, as JCDecaux launches digital screens across both retail and rail environments, with new M-Vision, Transvision and digital 6-sheet screens. In the Retail sector, JCDecaux has introduced a large-format portrait M-Vision screen at intu Eldon Square and will launch M-Vision […]
Last night, all across the UK, digital media owners came together to commemorate the centenary of the beginning of the Great War. Hundreds of digital screens across the UK were involved in the ‘Lights Out’ vigil for an hour between 10pm and 11pm on Monday 04 August 2014. The simple yet immensely poignant creative highlighted […]
Gail Chiasson, North American Editor
London-based Ocean Outdoor‘s Chairman Tom Goddard today announced the acquisition of Signature Outdoor, a major player in premium large format outdoor media in Birmingham and the West Midlands in the U.K.. The deal, for an undisclosed sum comprising cash and shares, further strengthens Ocean’s national Digital Out-of-Home footprint and, in particular, underlines its preeminent position […]
Guest Contributor, Andrew Newman
Last week, MediaCo Outdoor and Campaign Magazine launched the ‘Campaign CityLive Challenge‘, which tasks two creative teams to push the use of DOOH to its limit, using the MediaCo Outdoor CityLive network in Manchester (and which takes place September 8 – 12, 2014). Furthermore, with team leaders, Andy Sandoz, Creative Partner at Havas Work Club and […]
Russ Curry, Ministry of New Media
Chris Ross, Senior Brand Activation Manager at The Coca-Cola Company presented under the theme ‘Why We Love Digital Out Of Home’ and reminded the audience that Coca Cola has been heavily investing in outdoor for nearly sixty years and has recently become one of the most prominent brands using digital out of home. It was in 1955 that they […]
The Outdoor Media Centre (OMC), the UK trade body for outdoor media owners this week announced total revenues for April to June 2014. For the quarter, the headline total reported across all outdoor is GBP 258.8m, which represents an increase of 6.4% year on year, and is the fourth biggest quarter ever recorded for outdoor. […]
Outdoor Plus has introduced two new premium UK digital sites as it continues to grow its coverage in and around the heart of London. The two new sites, A41 Hendon Way, and Purley Way Fiveways (shown above), were unveiled on Monday July 28 with Sky, IKEA and Audi among the advertisers who had booked campaigns. […]
Russ Curry, Ministry of New Media
Keynote speaker at The DailyDOOH Media Summit (May 2014) was Ocean Outdoor’s Tim Bleakley with a rallying cry to persuade the industry to work together collaboratively to share the huge prize that is waiting for us all… He addressed the thorny issue of whether Digital Out of Home Growth represents real growth or is it cannibalization, […]
Cheil UK has created a tongue-in-cheek outdoor campaign for Samsung to coincide with this week’s first birthday of Prince George. The activity, which was advertised across the big screen in Piccadilly Circus on Tuesday July 22, 2014, featured images of baby George’s birthday party… However, this isn’t Prince George’s birthday party, it’s actually that of […]
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