DailyDOOH

With the launch of #ArtEveryWhere happening Wednesday July 16, 2014 we thought we ought to share with you all of the twitter (excitement) that has been surrounding it… No. of references made by ANYONE that mention the hashtag: 1,309 No. of Twitter impressions: 2,005,829 No. of Twitter users who tweeted: 554 No. of users reached: 1,362,541 Top Fifty: […]

ChargeBox® has changed somewhat since we last saw them back in 2009 (seen originally here at the Strand Palace Hotel on the Strand in London, UK). It used to cost GBP 2.00 to charge your phone, now you get 30 minutes for free. The unit looks much sleeker than previously. We saw two units in […]

The world needs entrepreneurs (even the French, who President George Bush once said “The problem with the French is that they don’t have a word for entrepreneur”). Our industry needs them (as well) but there surely comes a point when an entrepreneur’s self-aggrandisement just gets too much – which is usually about the same time […]

Kinetic Active is launching a tactical campaign using state of the art colour-recognition 6-sheets today (Monday July 14, 2014) to celebrate the launch of Unilever’s Dove Invisible Dry deodorant and its ‘100 colours’ campaign. The interactive digital 6-sheets have a camera facing out from the screen. A system recognises a person stood in front of […]

Hot on the heels of its million pound expansion strategy Limited Space Media Group has announced Looking Glass Experiential, formerly Brandspace. Just a month after the acquisition, Looking Glass (nee Brandspace) are launching a contract with Eye Airports for the experiential marketing of 16 key UK locations, including, London Gatwick, Stansted, Manchester, Newcastle International and […]

With perhaps one of the most amazing games ever in a Soccer World Cup taking place – not least one in a semi-final, and not least one involving Brazil (five time winners, and playing at ‘home’) and getting a complete drubbing from the Germans what can we expect from the world’s DOOH industry today? Given […]

Superdrug has revealed a new store concept, a so-called Superdrug Beauty Studio store and the first one is none other than here in Cardiff. Andy McCallum is Group Digital Services Director at APS Group who are Superdrug’s agency and he has been tweeting and posting pins on his pinterest board here. We believe that the […]

No doubt the Tour de France organisers will note that their three days in the UK have been a resounding success with hundreds of thousands of people lining ALL of the routes along the three stages held here. UK boutique media owner Ocean Outdoor realised early on that stage 3 of the tour (the last […]

Kinetic Active, Kinetic Worldwide’s new in-house technology division launching this multi-sensory campaign for Unilever’s new Surf fragrance back on June 30… Bespoke digital 6-sheet units appeared in six UK shopping malls for a two-week campaign booked with JCDecaux Innovate that The DailyDOOH Gala Awards’ jury have fallen in love with (the one shown above was […]

We note that the Tour de France 2014 will be going straight between Ocean Outdoor’s Two Towers East on the 7th July. The 101st Tour de France (made up of 21 stages) kicked off in Leeds on Saturday July 5th, stage 3 starts in Cambridge on July 7th and the peloton will head over Aspen […]