DailyDOOH

Former Starcom MediaVest Group marketing and communications director Gill Huber has joined Posterscope in the newly created position of group communications director.

#JCDecauxLive keep doing great experiential events at Waterloo, utilising the space available in combination with the world’s largest indoor advertising screen… Here we see JCDecaux’s experiential division running a very clever Stella Artois #herestoperfection campaign at London’s Waterloo Station. Booked by Posterscope and Vizeum we believe.

Ocean Outdoor has set up a new screen planning and trading unit to fulfil growing demand from outdoor and media agencies for multi-screen planning and buying solutions for clients that span all screen based media platforms AND recruited Kevin Henry to head it. Based in London and initially concentrating on London planning and buying points, […]

UK retailer Specsavers deployed a tactical campaign on JCDecaux’s Transvision network last night reacting to footballer Luis Suárez apparently biting Italy’s Giorgio Chiellini in a World Cup match earlier this week. With the well-known slogan “should have gone to Specsavers”, the tongue-in-cheek DOOH campaign pointed out the difference between cannelloni and Chiellini and promoted the […]

Kinetic Active, Kinetic Worldwide’s new in-house technology division, is launching a multi-sensory campaign for Unilever’s new Surf fragrance. Bespoke digital 6-sheet units will appear in six shopping malls across the country from June 30 for a high-profile, two-week campaign booked with JCDecaux Innovate. The interactive drive will be spearheaded by brand mascot Surfy, encouraging shoppers […]

Andrew Morley has become the new CEO of Clear Channel UK, he replaces Matthew Dearden, who becomes Clear Channel Europe President. Morley was most recently Motorola’s vice-president and general manager in the UK and Ireland and previously marketing director at Harrods Group and BSkyB, and a European marketing director at Ford. Matthew Dearden will still […]

Forrest Media, Scotland’s biggest OOH inventory owner, has just announced that its latest site will be in Newcastle, seeing the continuation of the company’s sizeable expansion into the north of England. The site, which goes live in September, is dubbed ‘CityScreen Newcastle Central’ and will be a giant LED screen, measuring 14m x 3.5m (50sq […]

BAE Systems invited commuters at Victoria Station (London, U.K.) to celebrate with the Red Arrows on their 50th anniversary with an experiential and Digital Out-of-Home campaign with JCDecauxLive yesterday (June 17, 2014). Commuters had the opportunity to meet and have their photographs taken with pilots from the Royal Air Force Aerobatic Team at the event […]

Well, it appears that DailyDOOH and its readers aren’t the only ones who found the wonderful British Airways ‘Magic of Flying’ advertising campaign interesting. The campaign, which we wrote about last November when it first appeared on Clear Channel Storm’s Chiswick Towers and again on Piccadilly Circus took home the Grand Prix in the direct category at […]

Watch out for an announcement from Ocean Outdoor shortly that this year’s Art of Outdoor competition awards will be presented in London on October 9, 2014.