Tuesday, October 3rd, 2017
Adrian J Cotterill, Editor-in-Chief
KBH Digital, the specialist digital division of KBH On-Train Media, has secured the contract to provide advertising and sponsorship opportunities across Greater Anglia’s newly-launched Wi-Fi network and on-board entertainment service. We are told that the win paves the way for KBH Digital to connect brands with the Greater Anglia audience, which comprises 82 million passenger […]
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Monday, October 2nd, 2017
Adrian J Cotterill, Editor-in-Chief
Landsec, the UK’s largest listed commercial property company and owner of Piccadilly Lights, has announced that L’Oréal has signed a deal to advertise on the brand new screen when it is switched back on this October. L’Oréal will be one of six advertisers at the premium site and joins Coca-Cola, Hyundai, Samsung and two further […]
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Thursday, September 28th, 2017
Adrian J Cotterill, Editor-in-Chief
To celebrate its 11th birthday (September 27, 2017), London’s long-running hit musical WICKED at the Apollo Victoria Theatre has launched the first ever theatreland campaign on premium digital Out-of-Home screens on London Underground, through Hello London – the media partnership between Exterion Media and TfL. The one-week campaign showcases WICKED’s stunning new creative on the […]
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Tuesday, September 26th, 2017
Adrian J Cotterill, Editor-in-Chief
Perrigo, a leading provider of medicines and healthcare products, has launched an ‘extra fresh’ special build bus shelter with JCDecaux for the launch of a new product into its NiQuitin range. The bus shelter, which can be found in central London’s Tottenham Court Road, is automatically pumping out an unmistakable, refreshing spearmint burst into the […]
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Friday, September 22nd, 2017
Adrian J Cotterill, Editor-in-Chief
Following a competitive tendering process, Clear Channel Northern Ireland have retained the Translink contract for the management of the bus shelter estate in Northern Ireland. This will see Clear Channel maintain and sell advertising across the estate of 1400 bus shelters in Northern Ireland and as part of the contract, Clear Channel Northern Ireland will […]
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Wednesday, September 20th, 2017
Adrian J Cotterill, Editor-in-Chief
The countdown has begun for the world-famous Piccadilly Lights to be switched back on, after over nine months in darkness for major renovation work. To mark the moment, Landsec, the UK’s largest listed commercial property company and owner of Piccadilly Lights, is launching the #PiccadillyOn campaign, bringing colour to life in aid of Barnardo’s. The […]
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Tuesday, September 19th, 2017
Adrian J Cotterill, Editor-in-Chief
Bitposter, one of the automated platforms for trading out of home media, this week announced partnerships with three UK media owners; Elonex, MMedia Group, and Superspace. We are told that thirty OOH media owners now partner with Bitposter, offering advertisers access to the largest online marketplace for digital and traditional OOH inventory within the UK […]
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Thursday, September 14th, 2017
Adrian J Cotterill, Editor-in-Chief
The Digital Out-of-Home (DOOH) advertising market now delivers over 1.3 billion weekly viewed impressions, with JCDecaux contributing 637 million, according to the latest data release from OOH industry audience currency, Route. Digital is revolutionising the industry, providing limitless creative scope for targeting audiences with DOOH’s dynamic, innovative and interactive solutions. This growth in digital is […]
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Tuesday, September 12th, 2017
Maddie Cotterill
BIC, the world renowned stationery manufacturer, has partnered with Kinetic UK to launch its latest Out-of-Home campaign for BIC KIDS, which has been designed by ten budding artists aged between five and 11 years old. The project, coordinated in collaboration with Mumsnet, encouraged primary school children to be creative over the summer holidays by designing […]
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Tuesday, September 12th, 2017
Maddie Cotterill
Premium out of home media owner Ocean has expanded its exclusive vehicle recognition network (VRT) to Birmingham with the introduction of the technology to its screen covering the southern entrances to The Bullring. This brings a total number of VRT enabled locations to four full motion screens in four different cities. Audi is the launch […]
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