DailyDOOH

I’m really excited to have been invited to speak tomorrow at the 55th FEPE Annual Congress in Vienna and join a truly stellar line up of outdoor heavyweights. My presentation entitled ‘Look Out, It’s Digital!’ will explore… What’s good, what’s best, what’s better and what’s trending in the world of digital outdoor Software suggestions for […]

Out-of-home (OOH) advertising is 200% more effective when mobile data is used to plan campaigns, according to initial results from Posterscope’s exclusive mData partnership with EE. In a trial conducted from January to May 2014, the pioneering out-of-home (OOH) communications agency used EE’s anonymised and aggregated group level network usage data to optimise OOH media […]

JCDecaux Airport unveiled a wide range of airport advertising opportunities at London Heathrow Terminal 2: The Queen’s Terminal yesterday, June 4/14, as it opened its doors officially to the public for the first time. As part of Heathrow’s on-going transformation, JCDecaux Airport worked alongside architects to develop state-of-the–art media opportunities integrated into the building’s structure. […]

Ubisoft is launching its latest action adventure video game, Watch Dogs, through a media campaign which includes Europe’s first Shazam-enabled radio ad (the campaign also includes TV, VOD, cinema and outdoor advertising, with media planning and buying by Maxus). Watch Dogs, tells the story of Aiden Pearce, a brilliant hacker whose criminal past led to […]

Dialogica SRL, a retail and media consulting company, and Quividi, the leading real-time audience measurement platform (Quividi now has over 200 customers in 45 countries), announced this week that they are further combining their strengths in order to create a new range of insightful audience and efficiency metrics, for the Retail and Digital Signage markets. […]

Tate Britain’s award-winning digital out of home campaign which links celebrated works of art with London’s prevailing weather and travel conditions has launched on Ocean’s Two Towers West. Created by LIVEPOSTER in collaboration with Total Media and Posterscope, the campaign came first in the Creative Techniques category of Ocean’s annual The Art of Outdoor Digital […]

Following the huge success of the inaugural year of this innovative project, Art Everywhere is to once again flood the UK’s streets with art voted for by the public. Launched today, Art Everywhere rallies the public to choose their favourites from a long list of over 70 British artworks from the 1500s to present day. […]

We note that The Drum covered the latest VUKUNET piece of news, ‘MediaCom and Clear Channel UK trial fully automated out of home format’.

Daktronics Inc. of Brookings, South Dakota, told us more about its partnership with Ocean Outdoor to provide an LED video display to advertise to the public at large in Newcastle, U.K. The installation, the first digital roadside display installed in Newcastle located in the city’s highest traffic area, is also the first installation of an […]

Eye Airports, the UK’s leading airport advertising company has strengthened its sales team with the appointment of Ged Weston as Sales Director, and Jim Cohen as Head of Agency Sales. These high profile appointments are part of the overall growth of the sales team that will provide two fully integrated agency teams with responsibility for […]