DailyDOOH

At #AWEurope this week, attendees at the BAFTA building in Piccadilly will be guided, informed (and entertained?) by Amscreen’s Plug and Play Solution… We will also be using them during The DailyDOOH Media Summit, also at the BAFTA, on Tuesday May 13, 2014.

Breakfast brand Weetabix is the launch advertiser for Ocean Outdoor’s new central Newcastle digital roadside screen, The Screen on the Tyne, which goes live this week. A campaign for Weetabix’s new On The Go breakfast drink is targeting morning commuters. The campaign was created by Walker Media and planned through Posterscope. Ciara O’Connor from Weetabix […]

The 4A’s Transformation: The Idea Effect in Los Angeles† was the place to be March 16 to March 19 for agency and advertising leaders and one of the best received presentations was ‘Transforming Out Of Home‘ by Zoom Media’s Chairman and Chief Coaching Officer François de Gaspé Beaubien. It was so good in fact that […]

In London, on Monday 31st March 2014 at 16.00 we note that Posterscope and panellists are discussing their views on how data, real-time, hyper-local and technology are revolutionising creativity and effectiveness in out of home. The session, entitled ‘OUTDOOR CAN CHANGE THE WORLD’ takes place in the News Room Studio B, BAFTA, 197 Piccadilly W1J […]

Transport for London (TfL) has partnered with Clear Channel UK to trial a real-time mapping tool at a Regent Street bus stop. The new mapping tool – the first of its kind to operate in a UK bus shelter – was developed and funded by Clear Channel to coincide with the Year of the Bus […]

Disney launched an interactive digital out of home campaign starring members of the public to promote the imminent launch of its new musical comedy, Muppets Most Wanted, which premieres in the UK this Friday, March 28th. In a movie media first, Disney used the wi-fi capability of Ocean Outdoor’s Eat Street screen at London’s Westfield […]

The first Samsung Smart Signage Displays powered by Signagelive are now being used to publicise healthcare initiatives and hospital information at Moorfields Eye Hospital NHS Foundation Trust, Sheffield Children’s NHS Foundation Trust, Barts Health NHS Trust and The Royal Free London NHS Foundation Trust. Total estate we believe is close to 200 screens across 40 […]

Last year, Friends of the Earth issued a challenge to agencies in the UK: come up with a ground-breaking and unique fundraising idea. Hundreds of agencies responded, though the final winner was Watson Phillips Norman with its ‘Big Picture’ campaign that breaks on Monday 24th March. ‘Big Picture’ invites people to donate to text in, […]

We note that computer manufacturer, Acer, turned to NomadiX Media, to help it promote its new tablet in the middle of the concourse at Paddington Station, London. Commuters played Fruit Ninja, ‘the greatest fruit-slicing game in the world’ on Acer tablets, NomadiX Media’s iWalker technology fed pictures of their fun encounters to its elevated monitors […]

Premium large format out of home company blowUP Media has announced a new digital outdoor screen in Cardiff’s prime Queen Street pedestrian shopping area. The Queens Arcade and St David’s shopping centres, the Millennium Stadium, Cardiff Central train station and popular tourist destination Cardiff Castle are in the close vicinity. Katrin Robertson, CEO of blowUP […]