DailyDOOH

We hear that BlowUp Media is launching Cardiff’s first full motion digital giant poster site as part of its Super Motion network in the UK

In what could be considered a surprise move in the industry, JCDecaux SA, which claims position as the #1 outdoor advertising company worldwide, announced that it signed an agreement for the acquisition of 100% of CEMUSA – a Fomento de Construcciones y Contratas Group (FCC) subsidiary in Spain, dedicated to outdoor advertising – for an […]

Our sister site aka.tv is now monitoring and publicly displaying twitter traffic analysis for the hashtag #AWEurope.

JCDecaux has unveiled SmartScreen, its new insight-driven digital network of six-sheet screens, which will officially launch across 400 Tesco stores nationwide on 7 April. The scheduling system is likely of most interest, it’s called JCDecaux CAPTAIn†, and will be powered by dunnhumby insight to help brands schedule advertising messages to shoppers across the UK. Chris […]

Two of our favourite companies that start with the letter ‘S’, joined forces (again) this week to address the growing need for high quality, dynamic content for digital signage displays. Jeremy Gavin, CEO of Screenfeed told us “Using Screenfeed’s API, Signagelive has connected our cloud-based apps together to provide a seamless user experience for the […]

JCDecaux SA reported that its revenues for the year ending Dec. 31, 2013, were up 2.0% over 2012 to €2,676.2 million, with its organic revenues up 1.2%. Commenting on the results, Jean-François Decaux, chairman of the Executive Board and co-CEO of JCDecaux, said, “JCDecaux achieved another year of record revenues and operating margin in 2013, […]

DailyDOOH
Digital Out of Home – Insight, Knowledge, Opinion
RMG Networks 2014 lead
Electric Mobile Ad Vehicles From @NomadLED
March 6th, 2014

Gail Chiasson, North American Editor

Just over two weeks ago, Dave Morris was in the Royal Airforce, ending a military career that he joined at 16, worked in a Field Communications Unit and saw him do stints in Cypress, Iraq (twice) and Afghanistan (also twice), among others.
Morris at a Royal Airforce Benevolent Fund charity event last year

Morris at a Royal Airforce Benevolent Fund charity event last year

But two weeks later, now out of the service, he has launched Nomad LED, a new company based in the UK that offers something we haven’t seen before: all-electric, emission-free, mobile advertising vehicles.

“I’ve actually been working towards this for a year, and started developing it in earnest last September,” Morris says. During his 10-years in the Royal Air Force, he spent, among other things, time working in IT, then in communications and audio-visual technology and eventually got to understand LED displays.

“It all helped prepare me for this,” says Morris. “I realized that there are already a lot of companies in large LED displays, but not many in mobile advertising vehicles, and none that we know of like ours. As far as we know, we are the first with mobile ad vehicles powered by battery. We are eco and green.”
Eco-AdScooter

Eco-AdScooter

With vehicles that are environmentally friendly and emission-free, Morris is eyeing exhibitions, trade shows and conferences where he can park indoors (and, of course, outdoors), and he’s initially making the rounds of event management companies to make the company known.

“We can see it for promotion campaigns, advertising, any type of content,” he says. While his vehicles come equipped with software content management programs, Morris is already looking to upgrade these so as to make them more flexible and available, eg., for twitter messages and other technology.

This week, Morris was showing off his first of three vehicle formats at the Business Expo 3.0 exhibition at the Hilton Hotel near the Milton Keynes Dons Football Stadium.
Eco-Mini AdVan

Eco-Mini AdVan

“”We are also getting noticed already by my local council (in Torquay) and there is consideration being given for Nomad LED use by local police with community events,” says Morris. “Various local councils in the area are also showing interest, because there isn’t a lot of LED signage in this part of England, so they seem quite open to it.”

Nomad LED will offer three types of eco-friendly vehicles:

the Eco-AdScooter, a three-wheel vehicle with five page scrolling ads on each side;
the Eco-Mini AdVan, a four-wheel vehicle with a hydraulic arm on one side supporting a screen with 6mm pixel pitch that can be raised to 4.6 metres in the air, while the other side of the vehicle carries a three-page LED backlit;
the Eco-AdVan, which is almost double the size of the Eco-Mini AdVan.

Morris is just now taking possession of the first vehicles. When we spoke on Wednesday, he had an Eco-Mini AdVan and was expecting an Eco-AdScooter in the next couple of days. The large Eco-AdVan will arrive later in the year. The vehicles have an eight-hour battery life before a recharge is needed – done with a simple UK three-prong plug.
Eco-AdVan

Eco-AdVan

“We have the resources available to add more vehicles as needed,” says Morris who is owner and managing director of the company. The vehicles come from a source in Europe which he wants to keep private for now.

Morris has big plans. If the business takes off as quickly as he hopes, he’s already thinking of expansion outside the U.K. – initially probably in Switzerland because of that country’s high interest in the environment. And perhaps into North America with a partner.

“First we want to start out small until we have everything running without any unexpected bugs,” he says.

Then it will be full speed ahead!
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JCDecaux SA Full Year 2013 Results
March 6th, 2014

Adrian J Cotterill, Editor-in-Chief

We note in JCDecaux SA (Euronext Paris: DEC)’s full year results the UK is referenced in paragraph 3 in terms of the digital portfolio as follows, “….the strength of our business model with 32% of our revenues coming from fast-growing countries and 7% from our premium digital portfolio still largely focused in 3 countries including the UK, where digital already represents 20% of revenues.”
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Arkansas State U Adds @Daktronics LED Displays On Stadium Blvd.
March 6th, 2014

Gail Chiasson, North American Editor

Arkansas State University has partnered with Daktronics, Brookings, South Dakota, to provide three new LED video displays outside the Red Wolves’ home for football, Liberty Bank Stadium, in Jonesboro, Arkansas.

daktronics_arkansas

The displays are arranged in a triangular formation on the corner of East Johnson Avenue and Stadium Boulevard to allow for additional event promotion with dates and times, as well as potential advertising and sponsorship opportunities.

“The new three-sided display brings new opportunities to keep our fans informed of events happening on campus as well as providing additional advertising space for our sponsors,” says Terry Mohajir, Arkansas State athletic director. “Daktronics worked with us to address our needs with these displays.”

The displays are now up and running to promote upcoming campus events. All three displays feature 16mm line spacing and measure 6’ high by more than 14’ wide. They incorporate excellent image clarity, multiple levels of protection from the elements, and wide-angle visibility.

In addition to the equipment installation, ASU also received a bank of hours for the creation of digital content to be produced and delivered by Daktronics Creative Services. This content will consist of any mixture of venue announcements and messages at the request of ASU.

Andrew Rice, Daktronics sales representative, says, “ASU’s new marquee is state-of-the-art and keeps them on the cutting edge of technology. We look forward to the continued partnership with ASU.”
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The TAB / OAAA Convention, April 6-8, 2014
March 5th, 2014

Maddie Cotterill

This year, TAB and the OAAA host CONNECT, the 2014 Out of Home Media Conference & Marketing Expo, April 6-8 at Rosen Shingle Creek in Orlando, FL.

logo connect tab oaaa 2014Featured speakers will include Jeffery Hayzlett (Best-Selling Author, Business Change Agent & Marketing Expert), Tim Nolan (SVP, Marketing Creative & Brand Strategy, Lifetime Networks), Melanie Howard (Chair of the Future Foundation) and Greg Stuart (CEO, Mobile Marketing Association).

The event will kick off with a Financial Roundtable discussing Wall Street’s view of the economy, advertising and out of home media. A panel dubbed The Local Connection will focus on local advertisers, addressing how the dynamics of the local marketplace have changed in recent years. A Futures Panel will discuss how current trends are impacting business and the key initiatives that will help position the value of OOH as the media landscape evolves. The Mobile Panel will focus on how mobile media is changing the general advertising paradigm, including how mobile changes the way advertisers think, the opportunities it presents and what OOH can do to leverage those opportunities. Finally, a panel called ‘The C Suites Perspective‘ will be comprised of leading OOH industry CEO’s offering their perspectives on the industry.
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Groupe VIVA Launches Fridge With Transparent LCD Display For Molson Coors
March 5th, 2014

Gail Chiasson, North American Editor

Groupe VIVA, a Boisbriand, Quebec, company specialising in digital innovations for retail and service outlets and other sectors, and Molson Coors Brewing company have partnered to launch a new merchandising project in the form of a refrigerator with a transparent LCD display.

refrigerateur_coorsThe aim is to make to make Molson Coors products stand out and set them apart from other products at the entrance of the convenience store where many beer brands are fighting for attention in a cluttered environment.

The concept is simple: to offer a cold beer while incorporating the visual and dynamic impact of a new digital media. The Coors Light brand was a natural for this digital innovation because of its product positioning and slogan of ‘Who wants a cold one?’

The project will initially be deployed in 40 Couche-Tard convenience stores as well as in 10 bars and nightclubs in the Greater Montreal.

“Molson Coors is continually innovating both its products and its marketing, and this offensive is part of our constant quest for innovation and product differentiation,” says Daniel Dufresne, vice-president sales, Quebec and Atlantic, Molson Coors.

“As specialists in digital innovations, our objective is to combine the latest advances in technology and digital content and make them accessible to retail chains and major brands,” says Pierre Gendron, CEO, Groupe VIVA.

Groupe VIVA’s solutions provide technical infrastructure, video and audio content and interactive applications in order to extend the reach of marketing communications in retail and service outlets and events. Its customers are primarily retail businesses, pharmaceutical companies, municipalities, restaurants, corporate businesses and members of the tourism industry.
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The DDCA Can Safely Be Ignored
March 5th, 2014

Adrian J Cotterill, Editor-in-Chief

Emails went out this morning to industry folks proclaiming the birth of the DDCA (Dynamic Digital Communication Association) – billed, as a ‘not for profit’ trade organisation, we quote “which was set up to combat the rise in unqualified companies offering services on digital signage and associated products or services, without any strategic training”.

We’d normally, simply ignore such rubbish but as we’ve fielded so many questions this morning from people basically asking “WTF!” we thought we’d say…

It will be about as much use as a chocolate teapot
It’s setup by those (WORDS REDACTED ON ADVICE OF LAWYERS) behind DDR Magazine in the UK
You can safely ignore

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Joy Bells Are Ringing, The Song Birds Are Singing
March 5th, 2014

Maddie Cotterill

Amscreen announced this week its latest campaign with car giant Ford that will see adverts screened when triggered by certain weather conditions. The motor brand will deliver two sets of hyperlocal content on a national scale across 1,335 forecourt locations.

Fordpresspic[2]

Themed Ford messaging is targeted at consumers upon arrival of rain, sleet, ice, snow, fog or when the temperature falls beneath 5 degrees. The motor company will also be able to raise awareness of individual dealerships and drive footfall in store with Amscreen automatically identifying the location of each screen and therefore featuring bespoke content within a 5-mile radius of dealerships.

The campaign was planned by Mindshare and bought by kinetic and also consists of National and Regional digital display, regional press and PPC support.
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Fairway Outdoor Advertising Acquires Mashburn Outdoor
March 5th, 2014

Gail Chiasson, North American Editor

We learned yesterday that Fairway Outdoor Advertising has acquired the outdoor advertising assets of Mashburn Outdoor in Chattanooga, Tennessee.

Mashburn Outdoor has 239 high-traffic, traditional billboards including 11 digital LED billboards located throughout metro Chattanooga. The acquisition adds digital and static locations that offer Fairway’s customers additional coverage in a high demanded and desirable market.

Barry Asmann, general manager of Fairway’s Chattanooga division, says that Chattanooga has experienced explosive growth economically, especially with the recent addition of Volkswagen’s only U.S. manufacturing facility. It is at the crossroads of major interstates and is a popular tourism destination.

Fairway operates largely in 17 states with 11 divisions and 19 offices. Its headquarters are in Duncan, South Carolina.
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Digital Caddies’ The Players Network Exceeding Expectations
March 5th, 2014

Gail Chiasson, North American Editor

Digital Caddies Inc., Scottsdale, Arizona-based digital media company that’s building a nationwide, proprietary, tablet-based, interactive network on golf courses called The Players Network, announced yesterday that performance of the network is significantly exceeding initial expectations.

digital_caddies“With an inventory run rate of over 100 million digital ad impressions per month, we are very excited to report that The Players Network is performing beyond our initial expectations,” says Mike Loustalot, president, Digital Caddies.

“This amount of inventory has put us in a strong position to be able to secure formal partnerships with third-party ad networks and other ad serving partners to expedite the monetization of our network.”

The Players Network is currently installed at approximately 55 North American golf courses, in 4,500 golf carts. By installing multi-functional, Internet-connected, high-resolution tablets in golf carts on golf courses, Digital Caddies is building a proprietary, nationwide, interactive network. As such, The Player’s Network offers national and local advertisers the ability to not only reach, but also to intimately engage with one of the most attractive and sought after demographic segments: the golfer.

Once a golf course is equipped with The Player’s Network, golfers are treated to a host of useful and engaging applications and services including GPS-based course navigation, touch screen interaction and on-course messaging. The platform can also provide the ability for golfers to notify the beverage cart of their location to receive more prompt service, keep score, set up real-time leader boards, access news, weather, sports, and other online content.

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Employee Communications, London, May 15
March 4th, 2014

Russ Curry, Ministry of New Media

Dr Julius Sumner MillerOur next, highly anticipated, Thought Leadership Summit is on the subject of ‘Employee Communications‘ and takes place on Thursday May 15 as part of ‘Digital Signage Week‘ in London (alongside the 6th NEC Solutions Showcase).

Adrian tells me that he has pretty much finalised the agenda, and although he is not ready to publicise fully just yet, I can tell you that it includes…

World renowned corporate communications expert Chuck Gose (who is jetting in from Indianapolis) presenting ‘The Physics of Employee Engagement.’
Amigo’s Alex Hughes discussing some of his company’s work with PwC, the London Stock Exchange (and others) in a talk entitled ‘How to Reinforce a Brand, The Minute you Walk Into A Building’
Award winning Bloomberg Link creator, Téléciné Multimedia’s James Fine is flying over from Montreal to explain ‘How to Score Internally With Great Content’
Christian Lie, Senior Advisor Monitors, Design Xpress at DNB will be taking a look at his company’s brand new headquarters and four flagship branches at Norway’s largest financial services group
ECNLive‘s Stephen Gale will discuss ‘Communicating in your Property Entrance’ and why first impressions last

We will also be looking at how to engage business decision makers at Regus and much more!

The full agenda will be announced shortly, with registration (which is FREE) opening shortly after that.
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DailyDOOH
Digital Out of Home – Insight, Knowledge, Opinion
RMG Networks 2014 lead
Electric Mobile Ad Vehicles From @NomadLED
March 6th, 2014

Gail Chiasson, North American Editor

Just over two weeks ago, Dave Morris was in the Royal Airforce, ending a military career that he joined at 16, worked in a Field Communications Unit and saw him do stints in Cypress, Iraq (twice) and Afghanistan (also twice), among others.
Morris at a Royal Airforce Benevolent Fund charity event last year

Morris at a Royal Airforce Benevolent Fund charity event last year

But two weeks later, now out of the service, he has launched Nomad LED, a new company based in the UK that offers something we haven’t seen before: all-electric, emission-free, mobile advertising vehicles.

“I’ve actually been working towards this for a year, and started developing it in earnest last September,” Morris says. During his 10-years in the Royal Air Force, he spent, among other things, time working in IT, then in communications and audio-visual technology and eventually got to understand LED displays.

“It all helped prepare me for this,” says Morris. “I realized that there are already a lot of companies in large LED displays, but not many in mobile advertising vehicles, and none that we know of like ours. As far as we know, we are the first with mobile ad vehicles powered by battery. We are eco and green.”
Eco-AdScooter

Eco-AdScooter

With vehicles that are environmentally friendly and emission-free, Morris is eyeing exhibitions, trade shows and conferences where he can park indoors (and, of course, outdoors), and he’s initially making the rounds of event management companies to make the company known.

“We can see it for promotion campaigns, advertising, any type of content,” he says. While his vehicles come equipped with software content management programs, Morris is already looking to upgrade these so as to make them more flexible and available, eg., for twitter messages and other technology.

This week, Morris was showing off his first of three vehicle formats at the Business Expo 3.0 exhibition at the Hilton Hotel near the Milton Keynes Dons Football Stadium.
Eco-Mini AdVan

Eco-Mini AdVan

“”We are also getting noticed already by my local council (in Torquay) and there is consideration being given for Nomad LED use by local police with community events,” says Morris. “Various local councils in the area are also showing interest, because there isn’t a lot of LED signage in this part of England, so they seem quite open to it.”

Nomad LED will offer three types of eco-friendly vehicles:

the Eco-AdScooter, a three-wheel vehicle with five page scrolling ads on each side;
the Eco-Mini AdVan, a four-wheel vehicle with a hydraulic arm on one side supporting a screen with 6mm pixel pitch that can be raised to 4.6 metres in the air, while the other side of the vehicle carries a three-page LED backlit;
the Eco-AdVan, which is almost double the size of the Eco-Mini AdVan.

Morris is just now taking possession of the first vehicles. When we spoke on Wednesday, he had an Eco-Mini AdVan and was expecting an Eco-AdScooter in the next couple of days. The large Eco-AdVan will arrive later in the year. The vehicles have an eight-hour battery life before a recharge is needed – done with a simple UK three-prong plug.
Eco-AdVan

Eco-AdVan

“We have the resources available to add more vehicles as needed,” says Morris who is owner and managing director of the company. The vehicles come from a source in Europe which he wants to keep private for now.

Morris has big plans. If the business takes off as quickly as he hopes, he’s already thinking of expansion outside the U.K. – initially probably in Switzerland because of that country’s high interest in the environment. And perhaps into North America with a partner.

“First we want to start out small until we have everything running without any unexpected bugs,” he says.

Then it will be full speed ahead!
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JCDecaux SA Full Year 2013 Results
March 6th, 2014

Adrian J Cotterill, Editor-in-Chief

We note in JCDecaux SA (Euronext Paris: DEC)’s full year results the UK is referenced in paragraph 3 in terms of the digital portfolio as follows, “….the strength of our business model with 32% of our revenues coming from fast-growing countries and 7% from our premium digital portfolio still largely focused in 3 countries including the UK, where digital already represents 20% of revenues.”
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Arkansas State U Adds @Daktronics LED Displays On Stadium Blvd.
March 6th, 2014

Gail Chiasson, North American Editor

Arkansas State University has partnered with Daktronics, Brookings, South Dakota, to provide three new LED video displays outside the Red Wolves’ home for football, Liberty Bank Stadium, in Jonesboro, Arkansas.

daktronics_arkansas

The displays are arranged in a triangular formation on the corner of East Johnson Avenue and Stadium Boulevard to allow for additional event promotion with dates and times, as well as potential advertising and sponsorship opportunities.

“The new three-sided display brings new opportunities to keep our fans informed of events happening on campus as well as providing additional advertising space for our sponsors,” says Terry Mohajir, Arkansas State athletic director. “Daktronics worked with us to address our needs with these displays.”

The displays are now up and running to promote upcoming campus events. All three displays feature 16mm line spacing and measure 6’ high by more than 14’ wide. They incorporate excellent image clarity, multiple levels of protection from the elements, and wide-angle visibility.

In addition to the equipment installation, ASU also received a bank of hours for the creation of digital content to be produced and delivered by Daktronics Creative Services. This content will consist of any mixture of venue announcements and messages at the request of ASU.

Andrew Rice, Daktronics sales representative, says, “ASU’s new marquee is state-of-the-art and keeps them on the cutting edge of technology. We look forward to the continued partnership with ASU.”
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The TAB / OAAA Convention, April 6-8, 2014
March 5th, 2014

Maddie Cotterill

This year, TAB and the OAAA host CONNECT, the 2014 Out of Home Media Conference & Marketing Expo, April 6-8 at Rosen Shingle Creek in Orlando, FL.

logo connect tab oaaa 2014Featured speakers will include Jeffery Hayzlett (Best-Selling Author, Business Change Agent & Marketing Expert), Tim Nolan (SVP, Marketing Creative & Brand Strategy, Lifetime Networks), Melanie Howard (Chair of the Future Foundation) and Greg Stuart (CEO, Mobile Marketing Association).

The event will kick off with a Financial Roundtable discussing Wall Street’s view of the economy, advertising and out of home media. A panel dubbed The Local Connection will focus on local advertisers, addressing how the dynamics of the local marketplace have changed in recent years. A Futures Panel will discuss how current trends are impacting business and the key initiatives that will help position the value of OOH as the media landscape evolves. The Mobile Panel will focus on how mobile media is changing the general advertising paradigm, including how mobile changes the way advertisers think, the opportunities it presents and what OOH can do to leverage those opportunities. Finally, a panel called ‘The C Suites Perspective‘ will be comprised of leading OOH industry CEO’s offering their perspectives on the industry.
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Groupe VIVA Launches Fridge With Transparent LCD Display For Molson Coors
March 5th, 2014

Gail Chiasson, North American Editor

Groupe VIVA, a Boisbriand, Quebec, company specialising in digital innovations for retail and service outlets and other sectors, and Molson Coors Brewing company have partnered to launch a new merchandising project in the form of a refrigerator with a transparent LCD display.

refrigerateur_coorsThe aim is to make to make Molson Coors products stand out and set them apart from other products at the entrance of the convenience store where many beer brands are fighting for attention in a cluttered environment.

The concept is simple: to offer a cold beer while incorporating the visual and dynamic impact of a new digital media. The Coors Light brand was a natural for this digital innovation because of its product positioning and slogan of ‘Who wants a cold one?’

The project will initially be deployed in 40 Couche-Tard convenience stores as well as in 10 bars and nightclubs in the Greater Montreal.

“Molson Coors is continually innovating both its products and its marketing, and this offensive is part of our constant quest for innovation and product differentiation,” says Daniel Dufresne, vice-president sales, Quebec and Atlantic, Molson Coors.

“As specialists in digital innovations, our objective is to combine the latest advances in technology and digital content and make them accessible to retail chains and major brands,” says Pierre Gendron, CEO, Groupe VIVA.

Groupe VIVA’s solutions provide technical infrastructure, video and audio content and interactive applications in order to extend the reach of marketing communications in retail and service outlets and events. Its customers are primarily retail businesses, pharmaceutical companies, municipalities, restaurants, corporate businesses and members of the tourism industry.
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The DDCA Can Safely Be Ignored
March 5th, 2014

Adrian J Cotterill, Editor-in-Chief

Emails went out this morning to industry folks proclaiming the birth of the DDCA (Dynamic Digital Communication Association) – billed, as a ‘not for profit’ trade organisation, we quote “which was set up to combat the rise in unqualified companies offering services on digital signage and associated products or services, without any strategic training”.

We’d normally, simply ignore such rubbish but as we’ve fielded so many questions this morning from people basically asking “WTF!” we thought we’d say…

It will be about as much use as a chocolate teapot
It’s setup by those (WORDS REDACTED ON ADVICE OF LAWYERS) behind DDR Magazine in the UK
You can safely ignore

Print This Post Print This Post Share on LinkedIn

Posted in Scuttlebut | Edit | 1 Comment »

Joy Bells Are Ringing, The Song Birds Are Singing
March 5th, 2014

Maddie Cotterill

Amscreen announced this week its latest campaign with car giant Ford that will see adverts screened when triggered by certain weather conditions. The motor brand will deliver two sets of hyperlocal content on a national scale across 1,335 forecourt locations.

Fordpresspic[2]

Themed Ford messaging is targeted at consumers upon arrival of rain, sleet, ice, snow, fog or when the temperature falls beneath 5 degrees. The motor company will also be able to raise awareness of individual dealerships and drive footfall in store with Amscreen automatically identifying the location of each screen and therefore featuring bespoke content within a 5-mile radius of dealerships.

The campaign was planned by Mindshare and bought by kinetic and also consists of National and Regional digital display, regional press and PPC support.
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Fairway Outdoor Advertising Acquires Mashburn Outdoor
March 5th, 2014

Gail Chiasson, North American Editor

We learned yesterday that Fairway Outdoor Advertising has acquired the outdoor advertising assets of Mashburn Outdoor in Chattanooga, Tennessee.

Mashburn Outdoor has 239 high-traffic, traditional billboards including 11 digital LED billboards located throughout metro Chattanooga. The acquisition adds digital and static locations that offer Fairway’s customers additional coverage in a high demanded and desirable market.

Barry Asmann, general manager of Fairway’s Chattanooga division, says that Chattanooga has experienced explosive growth economically, especially with the recent addition of Volkswagen’s only U.S. manufacturing facility. It is at the crossroads of major interstates and is a popular tourism destination.

Fairway operates largely in 17 states with 11 divisions and 19 offices. Its headquarters are in Duncan, South Carolina.
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Digital Caddies’ The Players Network Exceeding Expectations
March 5th, 2014

Gail Chiasson, North American Editor

Digital Caddies Inc., Scottsdale, Arizona-based digital media company that’s building a nationwide, proprietary, tablet-based, interactive network on golf courses called The Players Network, announced yesterday that performance of the network is significantly exceeding initial expectations.

digital_caddies“With an inventory run rate of over 100 million digital ad impressions per month, we are very excited to report that The Players Network is performing beyond our initial expectations,” says Mike Loustalot, president, Digital Caddies.

“This amount of inventory has put us in a strong position to be able to secure formal partnerships with third-party ad networks and other ad serving partners to expedite the monetization of our network.”

The Players Network is currently installed at approximately 55 North American golf courses, in 4,500 golf carts. By installing multi-functional, Internet-connected, high-resolution tablets in golf carts on golf courses, Digital Caddies is building a proprietary, nationwide, interactive network. As such, The Player’s Network offers national and local advertisers the ability to not only reach, but also to intimately engage with one of the most attractive and sought after demographic segments: the golfer.

Once a golf course is equipped with The Player’s Network, golfers are treated to a host of useful and engaging applications and services including GPS-based course navigation, touch screen interaction and on-course messaging. The platform can also provide the ability for golfers to notify the beverage cart of their location to receive more prompt service, keep score, set up real-time leader boards, access news, weather, sports, and other online content.

Read the rest of this entry »
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Employee Communications, London, May 15
March 4th, 2014

Russ Curry, Ministry of New Media

Dr Julius Sumner MillerOur next, highly anticipated, Thought Leadership Summit is on the subject of ‘Employee Communications‘ and takes place on Thursday May 15 as part of ‘Digital Signage Week‘ in London (alongside the 6th NEC Solutions Showcase).

Adrian tells me that he has pretty much finalised the agenda, and although he is not ready to publicise fully just yet, I can tell you that it includes…

World renowned corporate communications expert Chuck Gose (who is jetting in from Indianapolis) presenting ‘The Physics of Employee Engagement.’
Amigo’s Alex Hughes discussing some of his company’s work with PwC, the London Stock Exchange (and others) in a talk entitled ‘How to Reinforce a Brand, The Minute you Walk Into A Building’
Award winning Bloomberg Link creator, Téléciné Multimedia’s James Fine is flying over from Montreal to explain ‘How to Score Internally With Great Content’
Christian Lie, Senior Advisor Monitors, Design Xpress at DNB will be taking a look at his company’s brand new headquarters and four flagship branches at Norway’s largest financial services group
ECNLive‘s Stephen Gale will discuss ‘Communicating in your Property Entrance’ and why first impressions last

We will also be looking at how to engage business decision makers at Regus and much more!

The full agenda will be announced shortly, with registration (which is FREE) opening shortly after that.
Print This Post Print This Post Share on LinkedIn

Posted in Scuttlebut | Edit | No Comments »
« Previous Entries
Signagelive Samsung Smart
Search

We note in JCDecaux SA (Euronext Paris: DEC)’s full year results the UK is referenced in paragraph 3 in terms of the digital portfolio as follows, “….the strength of our business model with 32% of our revenues coming from fast-growing countries and 7% from our premium digital portfolio still largely focused in 3 countries including […]

Amscreen announced this week its latest campaign with car giant Ford that will see adverts screened when triggered by certain weather conditions. The motor brand will deliver two sets of hyperlocal content on a national scale across 1,335 forecourt locations. Themed Ford messaging is targeted at consumers upon arrival of rain, sleet, ice, snow, fog […]

Amscreen CEO Simon Sugar told us that they started their BP Netherlands rollout this week… Note the (new) large screens out the front of the convenience store on the forecourt.