Tactical Advertising @CadburyUK @Amscreen #Sochi2014

Friday, February 21st, 2014

Maddie Cotterill

Medals at #Sochi2014 are awarded and within minutes, digital ads go up across the United Kingdom… This one (shown above) on the Amscreen forecourt network.

‘Mobile First’ Campaign To Unite U.K. For Sport Relief

Friday, February 21st, 2014

Gail Chiasson, North American Editor

Hi Mum! Said Dad, a strategic and creative mobile technology agency, have created a mobile app, Make Every Mile Count, designed for UK charity Comic Relief, to drive public engagement for this year’s Sport Relief campaign. The partnership for the app is the first creative execution between the mobile technology specialists and the charity, resulting […]

Clear Channel Airports & Adlux Create First Global Private Aviation Network

Tuesday, February 18th, 2014

Maddie Cotterill

Adlux, the private aviation media market leader in Europe, the Middle East, Russia, Asia-Pacific and Clear Channel Airports (CCA), a division of Clear Channel Outdoor (NYSE: CCO), announced an agreement this week giving brands one-stop-shop sell-through access to multimedia advertising opportunities in the busiest private airport lounges in the world. Via a single point of […]

Kia Accelerates Amscreen Across 179 UK Dealers

Tuesday, February 18th, 2014

Maddie Cotterill

Amscreen, Europe’s leading digital media network owner, has further developed its relationship with car manufacturer Kia to run a series of locally targeted campaigns via its Adlive† platform. In the 18 months since launch, Kia has yielded great results from using the Adlive platform, and now, the localised campaign management tool is being rolled out […]

Pepsi Max #LiveForNow Campaign

Monday, February 17th, 2014

Maddie Cotterill

PepsiCo has launched an innovative campaign across digital out of home (DOOH) that integratesVine videos into Pepsi Max creative in real-time. The campaign was planned by OMD UK in partnership with Talon Outdoor, created by AMV with Vine moderation from Jaywing. Vine, the six-second social video platform owned by Twitter, has never been integrated into real-time […]

L’Oreal Takes Westfield London Domination

Friday, February 14th, 2014

Maddie Cotterill

L’Oreal Paris has taken domination of Westfield London for London Fashion Week starting this Friday (February 14) with a campaign to promote its Elvive Fibrology Hair Thickening Range. The campaign, which was bought by Kinetic and planned through Maxus, sees L’Oreal transform the leisure and retail destination into a premium canvas, featuring six different spaces […]

The Ultimate BMW Driving Experience w/ cinime

Thursday, February 13th, 2014

Maddie Cotterill

Dentsu Aegis Network agency Vizeum, and BMW have teamed up to take ‘BMW’s Ultimate Driver’ campaign for the new BMW 2 Series Coupé from the big screen to the little screen. From this Friday, 14 February, film fans throughout the UK will have the opportunity to enjoy an immersive cinema experience by testing their driving […]

Talon Outdoor Announces Scottish Expansion

Wednesday, February 12th, 2014

Maddie Cotterill

Talon Outdoor announced that it had opened a new office in Scotland, making it the only major independent Out of Home specialist to operate there. The venture will be led by David Crawley, formerly Marketing, Business and Client Development Director at BT Agilemedia. The expansion will be known as Talon Scotland.

The Huffington Post UK Partners w/ Outdoor Plus

Wednesday, February 12th, 2014

Maddie Cotterill

The Huffington Post UK, the award-winning news and opinion site with over 8.1 million unique users, has this week announced a new partnership with premium digital supplier, Outdoor Plus. The collaboration will see The Huffington Post UK content available across Outdoor Plus’ Shopping Centre network. Scheduled to launch this week, the three month initiative is […]

UK’s Largest Indoor Advertising Screen Launches

Monday, February 10th, 2014

Maddie Cotterill

Audi is the launch partner of Waterloo Motion, the UK’s largest indoor advertising screen, which went live at London’s Waterloo railway station on Monday, 10 February 2014. Waterloo Motion will deliver a captive audience of four million commuters every fortnight. Part of JCDecaux and Network Rail’s vision for the future of rail advertising, it consists […]