DailyDOOH

Vibenomics, a Mood Media Company, has appointed Brendan Carey as Group Director of Retail Media, EMEA, marking the company’s strategic expansion into the European focused (EMEA) markets. This key hire leverages Mood Media’s extensive EMEA footprint, allowing Vibenomics to bring its innovative in-store media solutions to a broader international audience. Brendan will use his extensive […]

Vibenomics, a Mood Media Company and leading in-store digital advertising provider, is joining forces with Pathformance, a data-driven measurement solutions provider for brands and marketers. We are told that this collaboration presents a major benefit to brands looking to prove results from retail media investments, combining immersive in-store audio advertising with powerful analytics to create […]

Retail media is one of the largest and fastest-growing advertising verticals in the United States. Between 2016 and 2021, retail media ad spend increased from USD 1 billion to USD 30 billion, outpacing the growth of other channels such as video, social networks and search, according to the latest eMarketer’s Retail Media Explainer report. Many […]

Mood Media’s new Vibenomics advertising division and Stingray (TSX: RAY.A; RAY.B) Advertising, a prominent provider of innovative retail audio advertising solutions, has agreed to combine their respective networks creating, what they believe is, the largest U.S. retail media in-store network. The press release stated that this collaboration will provide advertisers with an unmatched national presence, […]

Mood Media has acquired Vibenomics. Malcolm McRoberts, CEO of Mood Media, told us “Mood Media is committed to delivering the next generation of in-store technology solutions. Vibenomics extends these efforts by strengthening our ability to deliver highly effective programmatic advertising that enhances consumer engagement, provides critical analytical insights, and helps our customers and partners super […]

Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), has announced the extension of OpenRTB integrations to include audio-only out-of-home. The Trade Desk is the first omnichannel demand-side platform (DSP) to support this extension, allowing them to programmatically purchase audio inventory from networks such as Vibenomics. Maggie Mattingley, Senior Manager of […]

Vibenomics, a location-based Audio Out-of-Home advertising and experience company, has announced its partnership with IRI, a global leader in innovative solutions and services for consumer, retail and media companies. Vibenomics and IRI are joining forces to measure the direct sales impact of exposure to Audio OOH advertising while offering advertisers exclusive access to SKU-level granularity […]