BackLite Media Partners w/ @VIOOH

Tuesday, October 22nd, 2024

Adrian J Cotterill, Editor-in-Chief

BackLite Media, the leading out-of-home advertising company in the UAE has announced a partnership with VIOOH, marking VIOOH’s first entry into the Middle East. VIOOH seamlessly connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience and through this partnership, advertisers worldwide will be able to access BackLite Media’s premium inventory […]

#IVP @Veridooh Now Enabled w/ @VIOOH

Wednesday, October 16th, 2024

Adrian J Cotterill, Editor-in-Chief

Veridooh has used #OOHNYC to announce that it has extended its independent programmatic digital out of home advertising verification solution by enabling it with VIOOH. Veridooh co-founder Mo Moubayed told us “We are seeing phenomenal growth in demand for independent verification for programmatic DOOH, and the integration of Veridooh’s platform with VIOOH’s impressive global network […]

This Thursday @VIOOH State of the Nation Australia

Tuesday, October 8th, 2024

Tristan Cotterill

This Thursday October 10, 2024 VIOOH are holding their State of The Nation Australia breakfast event. It is not too late to join them for a panel filled with insightful discussions and the latest updates on Programmatic DOOH and AdTECH in general. It takes place at the Yallamundi Rooms, Sydney Opera House, Bennelong Point, Sydney […]

State of the Nation UK

Tuesday, September 24th, 2024

Adrian J Cotterill, Editor-in-Chief

Join VIOOH in person at Frameless, Marble Arch, London as they discuss the key findings of their latest State of the Nation UK report, where they surveyed advertisers and agencies to gain insights into the current state of programmatic DOOH. Thursday, 26 September 08:30 AM – 11:00 AM Frameless, 6 Marble Arch, London W1H 7AP […]

2024 @VIOOH State Of The Nation Report

Wednesday, September 18th, 2024

Adrian J Cotterill, Editor-in-Chief

Today, VIOOH, a leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market. The findings show that the UK is a well-established prDOOH market, with programmatic accounting for almost a third (29%) of campaigns in the past 18 months. This is the highest growth rate […]

@VIOOH Trading Manager Planning Enhancements

Tuesday, September 3rd, 2024

Adrian J Cotterill, Editor-in-Chief

This week VIOOH launched a range of intelligent programmatic OOH planning enhancements within the VIOOH Trading Manager platform. As OOH continues to grow and briefs become more specific, we are told that this new map-based planning capability will provide interactive campaign visualisations showing real-time availability, giving media owners the option to layer audience affinity and […]

KEVANI Partners w/ @VIOOH

Tuesday, August 13th, 2024

Adrian J Cotterill, Editor-in-Chief

LA based KEVANI, Inc. has announced a partnership with VIOOH, a leading premium global digital out-of-home supply-side platform. “We are excited to partner with VIOOH, providing our agency partners with an additional platform to seamlessly integrate their latest campaigns on our world-class assets,” said Kevin Bartanian, CEO of KEVANI. “This collaboration enhances our ability to […]

VIOOH Partnership w/ @Intersection_Co

Tuesday, July 23rd, 2024

Adrian J Cotterill, Editor-in-Chief

VIOOH has announced a new nationwide programmatic media owner partnership in the US, collaborating with Intersection, a leading experience-driven out-of-home media and technology company with audiences across top US cities. Operating in New York, Chicago, Philadelphia and other major US cities, Intersection supplies coverage across thousands of digital screens strategically placed in high density areas, […]

Nick Parker Becomes New @VIOOH Chair

Monday, July 15th, 2024

Andrew Neale

VIOOH has announced that after five years of service as non-executive Chair of VIOOH, Spencer Berwin, a former Co-CEO of JCDecaux UK will be stepping down from his position as non-executive Chair and member of the Board of VIOOH. Nick Parker has been appointed as Board member and non-executive Chair of VIOOH, effective from 2nd […]

#DACH @VIOOH #pDOOH #Webinar

Thursday, June 27th, 2024

Adrian J Cotterill, Editor-in-Chief

Join VIOOH experts on Tuesday July 9 at 10AM BST as they discuss the latest creative innovations in programmatic DOOH in the DACH region to inspire your next campaign, covering everything from dynamic creative optimisation (DCO), to 3D and more. Registration can be found here.