FRAMEN has partnered with VIOOH to launch advanced digital advertising screens in co-working spaces across Australia. By joining forces with VIOOH, FRAMEN say they are well-positioned to offer Australian advertisers a powerful programmatic solution that seamlessly integrates into omnichannel strategies. FRAMEN’s new network of DOOH screens spans high-traffic locations across Australia’s major cities, allowing brands […]
Adrian J Cotterill, Editor-in-Chief
VIOOH is the first company in #AdTECH and #OOH or #DOOH (that we know of) to officially announce that it is leaving the social media platform X, formerly known as Twitter. In a tweet (its last we assume) it said … Important update‼️ We will be closing down this account in the coming weeks and […]
Adrian J Cotterill, Editor-in-Chief
VIOOH has announced its full year emissions intensity (an objective measure of carbon efficiency) for 2023, which was below 0.35 grams CO2e per ad impression. Working with its sustainability partner Cedara, the Carbon Intelligence Platform and a supporter of Ad Net Zero, the 2023 calculations aligned with the new Ad Net Zero Global Media Sustainability […]
Adrian J Cotterill, Editor-in-Chief
BackLite Media, the leading out-of-home advertising company in the UAE has announced a partnership with VIOOH, marking VIOOH’s first entry into the Middle East. VIOOH seamlessly connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience and through this partnership, advertisers worldwide will be able to access BackLite Media’s premium inventory […]
Adrian J Cotterill, Editor-in-Chief
Veridooh has used #OOHNYC to announce that it has extended its independent programmatic digital out of home advertising verification solution by enabling it with VIOOH. Veridooh co-founder Mo Moubayed told us “We are seeing phenomenal growth in demand for independent verification for programmatic DOOH, and the integration of Veridooh’s platform with VIOOH’s impressive global network […]
This Thursday October 10, 2024 VIOOH are holding their State of The Nation Australia breakfast event. It is not too late to join them for a panel filled with insightful discussions and the latest updates on Programmatic DOOH and AdTECH in general. It takes place at the Yallamundi Rooms, Sydney Opera House, Bennelong Point, Sydney […]
Adrian J Cotterill, Editor-in-Chief
Join VIOOH in person at Frameless, Marble Arch, London as they discuss the key findings of their latest State of the Nation UK report, where they surveyed advertisers and agencies to gain insights into the current state of programmatic DOOH. Thursday, 26 September 08:30 AM – 11:00 AM Frameless, 6 Marble Arch, London W1H 7AP […]
Adrian J Cotterill, Editor-in-Chief
Today, VIOOH, a leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market. The findings show that the UK is a well-established prDOOH market, with programmatic accounting for almost a third (29%) of campaigns in the past 18 months. This is the highest growth rate […]
Adrian J Cotterill, Editor-in-Chief
This week VIOOH launched a range of intelligent programmatic OOH planning enhancements within the VIOOH Trading Manager platform. As OOH continues to grow and briefs become more specific, we are told that this new map-based planning capability will provide interactive campaign visualisations showing real-time availability, giving media owners the option to layer audience affinity and […]
Adrian J Cotterill, Editor-in-Chief
LA based KEVANI, Inc. has announced a partnership with VIOOH, a leading premium global digital out-of-home supply-side platform. “We are excited to partner with VIOOH, providing our agency partners with an additional platform to seamlessly integrate their latest campaigns on our world-class assets,” said Kevin Bartanian, CEO of KEVANI. “This collaboration enhances our ability to […]
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