Friday, February 14th, 2025
Adrian J Cotterill, Editor-in-Chief
VIOOH, a leading premium global digital out of home supply-side platform has announced Ludovic Menard as its new Chief Product Officer (CPO). Ludovic returns to VIOOH after almost three years, succeeding former CPO Jon Block, who left the business at the end of 2024 after nearly five years in the role. Ludovic will be responsible […]
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Monday, February 10th, 2025
Adrian J Cotterill, Editor-in-Chief
JCDecaux has unveiled its vision to install 1,000 new data-driven digital screens in London at an event held for clients and partners in central London with speakers including: Jean-François Decaux, Co-Chief Executive Officer, JCDecaux SE; Chris Collins, Co-CEO, JCDecaux UK and Emma Strain Customer Director at TfL. Jean-François Decaux, Co-chief Executive Officer of JCDecaux said, […]
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Tuesday, January 28th, 2025
Tristan Cotterill
Brazilian media company, helloo, has announced a new partnership with VIOOH to bring programmatic DOOH advertising to helloo’s 15,000 digital screens in Brazil. The partnership will enable both domestic and global clients to connect with 325 million people per month across helloo’s digital screen infrastructure in over one hundred shopping malls and five thousand residential […]
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Tuesday, January 28th, 2025
Adrian J Cotterill, Editor-in-Chief
AFA Decaux has expanded the existing partnership with VIOOH which unlocks new opportunities, both locally and internationally, for digital ad campaigns targeting Danish audiences. AFA Decaux is a part of global JCDecaux and is the predominant out-of-home advertising company in Denmark with a total market share of +40%. The expansion of the partnership marks a […]
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Wednesday, January 8th, 2025
Adrian J Cotterill, Editor-in-Chief
World leading digital out of home office media publisher ECN this week announced a new partnership with VIOOH which expands VIOOH’s global footprint to premium office buildings across the UK, France and Germany. “This new partnership provides an exciting new opportunity for advertisers to connect with many affluent businesses and consumers, located in premium office […]
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Tuesday, December 17th, 2024
Tristan Cotterill
FRAMEN has partnered with VIOOH to launch advanced digital advertising screens in co-working spaces across Australia. By joining forces with VIOOH, FRAMEN say they are well-positioned to offer Australian advertisers a powerful programmatic solution that seamlessly integrates into omnichannel strategies. FRAMEN’s new network of DOOH screens spans high-traffic locations across Australia’s major cities, allowing brands […]
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Wednesday, November 27th, 2024
Adrian J Cotterill, Editor-in-Chief
VIOOH is the first company in #AdTECH and #OOH or #DOOH (that we know of) to officially announce that it is leaving the social media platform X, formerly known as Twitter. In a tweet (its last we assume) it said … Important update‼️ We will be closing down this account in the coming weeks and […]
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Wednesday, November 6th, 2024
Adrian J Cotterill, Editor-in-Chief
VIOOH has announced its full year emissions intensity (an objective measure of carbon efficiency) for 2023, which was below 0.35 grams CO2e per ad impression. Working with its sustainability partner Cedara, the Carbon Intelligence Platform and a supporter of Ad Net Zero, the 2023 calculations aligned with the new Ad Net Zero Global Media Sustainability […]
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Tuesday, October 22nd, 2024
Adrian J Cotterill, Editor-in-Chief
BackLite Media, the leading out-of-home advertising company in the UAE has announced a partnership with VIOOH, marking VIOOH’s first entry into the Middle East. VIOOH seamlessly connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience and through this partnership, advertisers worldwide will be able to access BackLite Media’s premium inventory […]
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Wednesday, October 16th, 2024
Adrian J Cotterill, Editor-in-Chief
Veridooh has used #OOHNYC to announce that it has extended its independent programmatic digital out of home advertising verification solution by enabling it with VIOOH. Veridooh co-founder Mo Moubayed told us “We are seeing phenomenal growth in demand for independent verification for programmatic DOOH, and the integration of Veridooh’s platform with VIOOH’s impressive global network […]
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