#DACH @VIOOH #pDOOH #Webinar

Thursday, June 27th, 2024

Adrian J Cotterill, Editor-in-Chief

Join VIOOH experts on Tuesday July 9 at 10AM BST as they discuss the latest creative innovations in programmatic DOOH in the DACH region to inspire your next campaign, covering everything from dynamic creative optimisation (DCO), to 3D and more. Registration can be found here.

Bonjour #CannesLions Says @VIOOH

Tuesday, May 28th, 2024

Adrian J Cotterill, Editor-in-Chief

The VIOOH team tell us that they are going to be at #CannesLions June 17-21, 2024 and that they’d love to speak to you if you’re also there. You can request a meeting with them here. Note also the #CannesLions DPAA Curated Experience which sees a number of leading brands and agencies join DPAA members […]

Best Places to Work Spotlight Award for Women

Sunday, May 12th, 2024

Adrian J Cotterill, Editor-in-Chief

VIOOH, a leading premium global digital out of home supply-side platform, has announced it has been recognised by The Sunday Times as one of the best Best Places to Work in the UK, for the second year in a row. VIOOH has been awarded the Best Places to Work Spotlight Award for Women due to […]

Adform and @VIOOH Grow Partnership

Thursday, May 9th, 2024

Adrian J Cotterill, Editor-in-Chief

Adform has announced its growing partnership with VIOOH, one of the leading premium global digital out-of-home marketplaces. This strategic alliance sees Adform’s DSP integrate with VIOOH’s globally placed inventory and strengthen its programmatic omni-channel offering. In addition to the existing EMEA market, Adform clients can now easily scale performance and enjoy unprecedented transparency and efficiency […]

Beijing Metro Now Available w/ @VIOOH

Tuesday, April 23rd, 2024

Tristan Cotterill

VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced its second programmatic media owner partnership in mainland China. VIOOH has launched real-time trading across local programmatic DOOH (prDOOH) inventory in partnership with Beijing Top Result Metro Advertising Co., Ltd. With this launch, VIOOH now offers prDOOH across the metro audiences of […]

2024’s MarTech 50 Ranks @VIOOH As No. 2

Thursday, March 14th, 2024

Adrian J Cotterill, Editor-in-Chief

VIOOH, a leading premium global digital out of home supply side platform, announced this week that it has placed second in the MarTech 50 ranking for 2024, a leap of 12 places since 2023 when it ranked fourteenth. BusinessCloud’s MarTech 50 is an annual ranking of UK companies creating original technology for marketing and advertising. […]

Global Airport #pDOOH @JCDecauxGlobal Offer

Tuesday, February 13th, 2024

Adrian J Cotterill, Editor-in-Chief

This week JCDecaux launched the first global airport programmatic DOOH offer, an innovative solution designed to empower brands and agencies to execute targeted, dynamic, and contextualised advertising campaigns effortlessly and in real time. The offer enables advertisers to reach +70 million monthly passengers a network of +3,000 screens in major airports worldwide and is available […]

Regional #prDOOH Trends From @VIOOH’s CMO Helen Miall

Tuesday, December 19th, 2023

Guest Contributor, Helen Miall

Earlier this year, we released our annual State of the Nation research, providing a comprehensive overview of key trends and insights in the programmatic digital out of home (prDOOH) market. This year’s report delves into the perspectives of 1,200 executives from both traditional out-of-home and digital advertising sectors across various countries, including the rapidly growing […]

Carbon Intelligence Platform @VIOOH Partnership

Sunday, December 10th, 2023

Adrian J Cotterill, Editor-in-Chief

Today, VIOOH announced a partnership with the Carbon Intelligence Platform, Cedara, a supporter of Ad Net Zero. In an industry first for a programmatic DOOH (prDOOH) player, VIOOH has shared publicly its impression intensity carbon emissions (grams CO2e) per ad impression for 2022, which is 18% below the programmatic open web benchmark. Based on Cedara’s […]

Yahoo and @VIOOH Explore #pDOOH (Report)

Monday, October 16th, 2023

Adrian J Cotterill, Editor-in-Chief

VIOOH in partnership with Yahoo Advertising has released a whitepaper examining the potential outcomes of including programmatic digital out-of-home within multi-channel campaigns. As outlined in VIOOH’s annual State of the Nation report, a key request from advertisers is to understand how pDOOH fits within multi-channel campaigns, and how to best measure its impact. Analysing a […]