Tuesday, July 23rd, 2024
Adrian J Cotterill, Editor-in-Chief
VIOOH has announced a new nationwide programmatic media owner partnership in the US, collaborating with Intersection, a leading experience-driven out-of-home media and technology company with audiences across top US cities. Operating in New York, Chicago, Philadelphia and other major US cities, Intersection supplies coverage across thousands of digital screens strategically placed in high density areas, […]
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Monday, July 15th, 2024
Andrew Neale
VIOOH has announced that after five years of service as non-executive Chair of VIOOH, Spencer Berwin, a former Co-CEO of JCDecaux UK will be stepping down from his position as non-executive Chair and member of the Board of VIOOH. Nick Parker has been appointed as Board member and non-executive Chair of VIOOH, effective from 2nd […]
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Thursday, June 27th, 2024
Adrian J Cotterill, Editor-in-Chief
Join VIOOH experts on Tuesday July 9 at 10AM BST as they discuss the latest creative innovations in programmatic DOOH in the DACH region to inspire your next campaign, covering everything from dynamic creative optimisation (DCO), to 3D and more. Registration can be found here.
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Tuesday, May 28th, 2024
Adrian J Cotterill, Editor-in-Chief
The VIOOH team tell us that they are going to be at #CannesLions June 17-21, 2024 and that they’d love to speak to you if you’re also there. You can request a meeting with them here. Note also the #CannesLions DPAA Curated Experience which sees a number of leading brands and agencies join DPAA members […]
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Sunday, May 12th, 2024
Adrian J Cotterill, Editor-in-Chief
VIOOH, a leading premium global digital out of home supply-side platform, has announced it has been recognised by The Sunday Times as one of the best Best Places to Work in the UK, for the second year in a row. VIOOH has been awarded the Best Places to Work Spotlight Award for Women due to […]
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Thursday, May 9th, 2024
Adrian J Cotterill, Editor-in-Chief
Adform has announced its growing partnership with VIOOH, one of the leading premium global digital out-of-home marketplaces. This strategic alliance sees Adform’s DSP integrate with VIOOH’s globally placed inventory and strengthen its programmatic omni-channel offering. In addition to the existing EMEA market, Adform clients can now easily scale performance and enjoy unprecedented transparency and efficiency […]
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Tuesday, April 23rd, 2024
Tristan Cotterill
VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced its second programmatic media owner partnership in mainland China. VIOOH has launched real-time trading across local programmatic DOOH (prDOOH) inventory in partnership with Beijing Top Result Metro Advertising Co., Ltd. With this launch, VIOOH now offers prDOOH across the metro audiences of […]
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Thursday, March 14th, 2024
Adrian J Cotterill, Editor-in-Chief
VIOOH, a leading premium global digital out of home supply side platform, announced this week that it has placed second in the MarTech 50 ranking for 2024, a leap of 12 places since 2023 when it ranked fourteenth. BusinessCloud’s MarTech 50 is an annual ranking of UK companies creating original technology for marketing and advertising. […]
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Tuesday, February 13th, 2024
Adrian J Cotterill, Editor-in-Chief
This week JCDecaux launched the first global airport programmatic DOOH offer, an innovative solution designed to empower brands and agencies to execute targeted, dynamic, and contextualised advertising campaigns effortlessly and in real time. The offer enables advertisers to reach +70 million monthly passengers a network of +3,000 screens in major airports worldwide and is available […]
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Tuesday, December 19th, 2023
Guest Contributor, Helen Miall
Earlier this year, we released our annual State of the Nation research, providing a comprehensive overview of key trends and insights in the programmatic digital out of home (prDOOH) market. This year’s report delves into the perspectives of 1,200 executives from both traditional out-of-home and digital advertising sectors across various countries, including the rapidly growing […]
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