DailyDOOH

Today, VIOOH announced a partnership with the Carbon Intelligence Platform, Cedara, a supporter of Ad Net Zero. In an industry first for a programmatic DOOH (prDOOH) player, VIOOH has shared publicly its impression intensity carbon emissions (grams CO2e) per ad impression for 2022, which is 18% below the programmatic open web benchmark. Based on Cedara’s […]

VIOOH in partnership with Yahoo Advertising has released a whitepaper examining the potential outcomes of including programmatic digital out-of-home within multi-channel campaigns. As outlined in VIOOH’s annual State of the Nation report, a key request from advertisers is to understand how pDOOH fits within multi-channel campaigns, and how to best measure its impact. Analysing a […]

VIOOH has released its annual research into the programmatic DOOH market. The findings show that the future of programmatic DOOH remains strong with its popularity surging, especially in the UK. Across campaigns that UK advertisers have worked on in the past 12-18 months, on average nearly a third (31%) have included #pDOOH, with the average […]

Join VIOOH, Dentsu and JCDecaux September 13th in New York to learn about the State of the Nation in programmatic DOOH advertising and ways that the industry can come together to address areas for development. VIOOH recently partnered with international research and strategy agency, MTM, to survey 1,200 advertisers and agencies across the US, UK, […]

This Wednesday July 12 VIOOH and Scoota are holding an online Fireside Chat at 10:30 EST (14:30 GMT) entitled ‘DOOH x Mobile: A Match Made in Advertising‘. It features: – Hannah Scott, VP of Client Services, Scoota Jem Djemal, Global New Business Director, VIOOH You can sign up here. #ff @HannahScott @Scoota @JemDjemal @VIOOH

JCDecaux SA (Euronext Paris: DEC) in partnership with VIOOH announced this week the launch of their programmatic DOOH offering for the Brazilian market. Using the VIOOH platform, JCDecaux will be able to offer its clients effective programmatic digital out-of-home campaigns on its premium screens across Brazil, helping brands make meaningful connections with consumers and ensuring […]

VIOOH has announced a strategic partnership with FRAMEN, a leading content distribution platform for screens in semi-public spaces. We understand that this collaboration will provide advertisers with seamless access to FRAMEN’s extensive inventory for programmatic booking of out-of-home campaigns, utilising the VIOOH platform. “We’re delighted to be announcing our strategic partnership with FRAMEN, whose specialised […]

VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, has announced the launch of its new real-time programmatic platform VIOOH Trading Manager, and VIOOH Intelligence, a suite of advanced features focused on operational efficiency, programmatic deal management and yield optimisation. “At VIOOH, we predict that the growth in programmatic demand will outpace […]

Vpon Big Data Group has announced a strategic partnership with VIOOH whch we are tld will leverage Vpon’s diverse and extensive mobile data and AI creative technology, ‘InVnity’, along with VIOOH’s global digital outdoor advertising programmatic inventories. Calvin Chan, CEO of VIOOH China told us “We are very pleased to announce that VIOOH and Vpon […]

Join VIOOH for a webinar tomorow, where they’ll be exploring programmatic DOOH in the DACH-region. On Wednesday, May 17, 9:30AM-10.30AM BST you will be able to : – Understand where and how you can advertise in the DACH region and how to make the most of your campaigns Discover the creative possibilities across countries Consider […]