Tuesday, September 24th, 2024
Adrian J Cotterill, Editor-in-Chief
Join VIOOH in person at Frameless, Marble Arch, London as they discuss the key findings of their latest State of the Nation UK report, where they surveyed advertisers and agencies to gain insights into the current state of programmatic DOOH. Thursday, 26 September 08:30 AM – 11:00 AM Frameless, 6 Marble Arch, London W1H 7AP […]
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Wednesday, September 18th, 2024
Adrian J Cotterill, Editor-in-Chief
Today, VIOOH, a leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market. The findings show that the UK is a well-established prDOOH market, with programmatic accounting for almost a third (29%) of campaigns in the past 18 months. This is the highest growth rate […]
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Tuesday, September 3rd, 2024
Adrian J Cotterill, Editor-in-Chief
This week VIOOH launched a range of intelligent programmatic OOH planning enhancements within the VIOOH Trading Manager platform. As OOH continues to grow and briefs become more specific, we are told that this new map-based planning capability will provide interactive campaign visualisations showing real-time availability, giving media owners the option to layer audience affinity and […]
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Tuesday, August 13th, 2024
Adrian J Cotterill, Editor-in-Chief
LA based KEVANI, Inc. has announced a partnership with VIOOH, a leading premium global digital out-of-home supply-side platform. “We are excited to partner with VIOOH, providing our agency partners with an additional platform to seamlessly integrate their latest campaigns on our world-class assets,” said Kevin Bartanian, CEO of KEVANI. “This collaboration enhances our ability to […]
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Tuesday, July 23rd, 2024
Adrian J Cotterill, Editor-in-Chief
VIOOH has announced a new nationwide programmatic media owner partnership in the US, collaborating with Intersection, a leading experience-driven out-of-home media and technology company with audiences across top US cities. Operating in New York, Chicago, Philadelphia and other major US cities, Intersection supplies coverage across thousands of digital screens strategically placed in high density areas, […]
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Monday, July 15th, 2024
Andrew Neale
VIOOH has announced that after five years of service as non-executive Chair of VIOOH, Spencer Berwin, a former Co-CEO of JCDecaux UK will be stepping down from his position as non-executive Chair and member of the Board of VIOOH. Nick Parker has been appointed as Board member and non-executive Chair of VIOOH, effective from 2nd […]
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Thursday, June 27th, 2024
Adrian J Cotterill, Editor-in-Chief
Join VIOOH experts on Tuesday July 9 at 10AM BST as they discuss the latest creative innovations in programmatic DOOH in the DACH region to inspire your next campaign, covering everything from dynamic creative optimisation (DCO), to 3D and more. Registration can be found here.
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Tuesday, May 28th, 2024
Adrian J Cotterill, Editor-in-Chief
The VIOOH team tell us that they are going to be at #CannesLions June 17-21, 2024 and that they’d love to speak to you if you’re also there. You can request a meeting with them here. Note also the #CannesLions DPAA Curated Experience which sees a number of leading brands and agencies join DPAA members […]
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Sunday, May 12th, 2024
Adrian J Cotterill, Editor-in-Chief
VIOOH, a leading premium global digital out of home supply-side platform, has announced it has been recognised by The Sunday Times as one of the best Best Places to Work in the UK, for the second year in a row. VIOOH has been awarded the Best Places to Work Spotlight Award for Women due to […]
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Thursday, May 9th, 2024
Adrian J Cotterill, Editor-in-Chief
Adform has announced its growing partnership with VIOOH, one of the leading premium global digital out-of-home marketplaces. This strategic alliance sees Adform’s DSP integrate with VIOOH’s globally placed inventory and strengthen its programmatic omni-channel offering. In addition to the existing EMEA market, Adform clients can now easily scale performance and enjoy unprecedented transparency and efficiency […]
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