Adrian J Cotterill, Editor-in-Chief
VIOOH has released its annual research into the programmatic DOOH market. The findings show that the future of programmatic DOOH remains strong with its popularity surging, especially in the UK. Across campaigns that UK advertisers have worked on in the past 12-18 months, on average nearly a third (31%) have included #pDOOH, with the average […]
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