DailyDOOH

Leading Out-of-Home media company JCDecaux is growing its airport portfolio after winning a competitive tender for Adelaide (AAL) and Parafield Airports. The company has been appointed exclusive advertising partner of all in-terminal and roadside opportunities, across both airport precincts. This tender win comes off the back of JCDecaux’s recent competitive tender win for Perth Airport […]

BidTheatre’s clients can now access premium DOOH inventory, via their DSP, across VIOOH’s global supply of media owners.

Today, Wednesday February 15 at 14:00 EST / 19:00 GMT / VIOOH, JCDecaux NA, Adomni and HP are holding a ‘Let’s DOOH It: Taking off with Programmatic‘ webinar. There’s a stellar speaking line up which includes :- Ashley Lyons, Senior Client Partner, Adomni Brendan Donoghue, Head of Programmatic, JCDecaux NA Caitlin Nardi, Senior Programmatic Manager, […]

JCDecaux is growing its partnership with Perth Airport after winning a competitive tender. The expanded contract will see new and upgraded digital assets installed and programmatic trading enabled across all Perth Airport digital inventory. Andrew Hines, Chief Operating Officer, JCDecaux told us “Perth Airport and JCDecaux have been in partnership for many years. This tender […]

Hervé Brunet has been appointed as a member of its board of directors. He succeeds Philip Thomas, who is retiring from the VIOOH Board, where he has been a Non-Executive Director for the past three and a half years. Philip was with VIOOH since its inception, acting initially as its interim Chief Executive Officer. Jean-Christophe […]

VIOOH has announced a new partnership with the leading media platform in convenience stores, DOOHYOULIKE. Using VIOOH’s premium supply side platform, and with access to DOOHYOULIKE’s market-leading OOH inventory, this new partnership will allow more advertisers to create high-impact, data-driven, and efficient DOOH campaigns across convenience stores in France. Natalia Escribano, Chief Commercial Officer at […]

This week, VIOOH announced the launch of its new real-time Dynamic Creative Optimisation (DCO) Solution. Dynamic Creative Optimisation enables advertisers to adapt elements of their creative in real-time and without manual intervention, in accordance with real-world triggers. These triggers can come in the form of pre-set data, such as physical location and time of day, […]

Blis, described as the audience-first platform that doesn’t rely on personal data, today announced a new partnership with VIOOH which will bring JCDecaux’s premium digital out of home inventory to the Blis platform. Amy Fox, VP Product at Blis told us “We are excited to partner with VIOOH to bring premium DOOH inventory to the […]

Today, VIOOH, the leading premium global digital out of (DOOH) home supply-side platform, released its annual programmatic DOOH research paper. The findings show that the future of programmatic DOOH looks bright with investment increasingly coming from new budgets or being moved from other traditional and digital channels. This increase in demand is due to UK […]

VIOOH in partnership with JCDecaux North America, has announced the launch of their market-first programmatic digital OOH (pDOOH) offering for newsstands across New York. For the first time, advertisers are able to serve DOOH adverts programmatically on newsstands, which are a group of synchronized screens of different sizes. This is an industry-first for a supply-side […]