DailyDOOH

Today, Wednesday February 15 at 14:00 EST / 19:00 GMT / VIOOH, JCDecaux NA, Adomni and HP are holding a ‘Let’s DOOH It: Taking off with Programmatic‘ webinar. There’s a stellar speaking line up which includes :- Ashley Lyons, Senior Client Partner, Adomni Brendan Donoghue, Head of Programmatic, JCDecaux NA Caitlin Nardi, Senior Programmatic Manager, […]

JCDecaux is growing its partnership with Perth Airport after winning a competitive tender. The expanded contract will see new and upgraded digital assets installed and programmatic trading enabled across all Perth Airport digital inventory. Andrew Hines, Chief Operating Officer, JCDecaux told us “Perth Airport and JCDecaux have been in partnership for many years. This tender […]

Hervé Brunet has been appointed as a member of its board of directors. He succeeds Philip Thomas, who is retiring from the VIOOH Board, where he has been a Non-Executive Director for the past three and a half years. Philip was with VIOOH since its inception, acting initially as its interim Chief Executive Officer. Jean-Christophe […]

VIOOH has announced a new partnership with the leading media platform in convenience stores, DOOHYOULIKE. Using VIOOH’s premium supply side platform, and with access to DOOHYOULIKE’s market-leading OOH inventory, this new partnership will allow more advertisers to create high-impact, data-driven, and efficient DOOH campaigns across convenience stores in France. Natalia Escribano, Chief Commercial Officer at […]

This week, VIOOH announced the launch of its new real-time Dynamic Creative Optimisation (DCO) Solution. Dynamic Creative Optimisation enables advertisers to adapt elements of their creative in real-time and without manual intervention, in accordance with real-world triggers. These triggers can come in the form of pre-set data, such as physical location and time of day, […]

Blis, described as the audience-first platform that doesn’t rely on personal data, today announced a new partnership with VIOOH which will bring JCDecaux’s premium digital out of home inventory to the Blis platform. Amy Fox, VP Product at Blis told us “We are excited to partner with VIOOH to bring premium DOOH inventory to the […]

Today, VIOOH, the leading premium global digital out of (DOOH) home supply-side platform, released its annual programmatic DOOH research paper. The findings show that the future of programmatic DOOH looks bright with investment increasingly coming from new budgets or being moved from other traditional and digital channels. This increase in demand is due to UK […]

VIOOH in partnership with JCDecaux North America, has announced the launch of their market-first programmatic digital OOH (pDOOH) offering for newsstands across New York. For the first time, advertisers are able to serve DOOH adverts programmatically on newsstands, which are a group of synchronized screens of different sizes. This is an industry-first for a supply-side […]

Fill Up Média (la « Société »), leader français de l’affichage digital extérieur sonore sur distributeurs de carburants (code ISIN : FR001400AEM6 – mnémonique : ALFUM), annonce aujourd’hui la signature d’un partenariat avec VIOOH, plateforme programmatique premium de référence à l’échelle internationale sur le marché du Digital Out Of Home. Déjà présente dans 17 pays, […]

Digital out-of-home ads are now available to all Display & Video 360 users (Google Marketing Platform), including of course screens in public places such as stadiums, airports, bus stops, shopping centers, elevators, taxis and more. Dom Kozak, Head of Programmatic, JCDecaux UK told us “Making our out-of-home inventory available through DSPs such as Display & […]