DailyDOOH

Fill Up Média (la « Société »), leader français de l’affichage digital extérieur sonore sur distributeurs de carburants (code ISIN : FR001400AEM6 – mnémonique : ALFUM), annonce aujourd’hui la signature d’un partenariat avec VIOOH, plateforme programmatique premium de référence à l’échelle internationale sur le marché du Digital Out Of Home. Déjà présente dans 17 pays, […]

Digital out-of-home ads are now available to all Display & Video 360 users (Google Marketing Platform), including of course screens in public places such as stadiums, airports, bus stops, shopping centers, elevators, taxis and more. Dom Kozak, Head of Programmatic, JCDecaux UK told us “Making our out-of-home inventory available through DSPs such as Display & […]

Calvin Chan has joined VIOOH as their new Chief Executive Officer in China. He will be responsible for scaling and developing VIOOH’s programmatic digital out of home (pDOOH) offering across mainland China and Hong Kong, China. Jean-Christophe Conti, Chief Executive Officer, VIOOH told us “We’re delighted to be welcoming Calvin Chan to the VIOOH team. […]

VIOOH this week announced a new partnership with Australia’s largest health and wellbeing media network, Tonic Media Network. The partnership gives Tonic Media Network access to VIOOH’s market-leading Supply-Side Platform (SSP) which currently has 36 Demand-Side Platform (DSP) partners globally, including the likes of The TradeDesk, Amobee and MediaMath.

VIOOH‘s CEO JC Conti will keynote AdTECH: OOH – Singapore which takes place in-person this Wednesday March 30, 2022. His presentation is entitled ‘Programmatic DOOH: The Future is Now!‘ Programmatic as we know is touted as the future of DOOH, but why exactly is it creating such excitement? How do media owners get started, and […]

Out of Home media specialists Talon Outdoor and VIOOH have announced that they formed a strategic partnership to enable Talon’s clients to activate smart, dynamic DOOH campaigns.  Sophie Pemberton, Chief Strategy Officer at Talon told us “OOH’s progressive shift from an off-line to an on-line medium is being driven by advertisers wanting to activate campaigns […]

New Zealand’s state-owned commercially funded broadcaster TVNZ, is the first brand to run a roadside programmatic campaign across JCDecaux New Zealand’s roadside Digital Large format network. Kurt Malcolm, Trading and Innovations Director at JCDecaux, told us “Since announcing the availability of programmatic trading across our entire Digital Large Format portfolio in February, we’ve received significant […]

JCDecaux New Zealand today announced the launch of programmatic trading across its roadside Digital Large Format network, nationally across New Zealand. The new offering is in partnership with VIOOH, the premium global digital Out-of-Home (DOOH) marketplace. Kurt Malcolm, Trading and Innovations Director at JCDecaux, told us “Our programmatic offering will deliver increased campaign flexibility and […]

VIOOH, a leading global digital out of home marketplace, has announced the launch of programmatic digital out of home at selected U.S. airports in partnership with JCDecaux North America. Natalia Escribano, Chief Commercial Officer at VIOOH told us “I’m thrilled to be announcing the launch of VIOOH’s programmatic offering at U.S. airports. For the first […]

This week VIOOH in partnership with Yahoo and JCDecaux Singapore, announced the results from their successful pilot programmatic DOOH omnichannel campaign with Schroders. The digital OOH-led omnichannel campaign, which was designed to prime OOH exposed audiences online via mobile retargeting, achieved an impressive 80% higher mobile retargeting click-through rate (CTR) when compared to average campaign […]