Tonic Media Network Partnership w/ @VIOOH

Wednesday, May 18th, 2022

Tristan Cotterill

VIOOH this week announced a new partnership with Australia’s largest health and wellbeing media network, Tonic Media Network. The partnership gives Tonic Media Network access to VIOOH’s market-leading Supply-Side Platform (SSP) which currently has 36 Demand-Side Platform (DSP) partners globally, including the likes of The TradeDesk, Amobee and MediaMath.

#pDOOH: The Future is Now! Says @VIOOH’s JC Conti

Monday, March 28th, 2022

Russ Curry, Ministry of New Media

VIOOH‘s CEO JC Conti will keynote AdTECH: OOH – Singapore which takes place in-person this Wednesday March 30, 2022. His presentation is entitled ‘Programmatic DOOH: The Future is Now!‘ Programmatic as we know is touted as the future of DOOH, but why exactly is it creating such excitement? How do media owners get started, and […]

Talon Outdoor and @VIOOH Partnership

Thursday, March 24th, 2022

Russ Curry, Ministry of New Media

Out of Home media specialists Talon Outdoor and VIOOH have announced that they formed a strategic partnership to enable Talon’s clients to activate smart, dynamic DOOH campaigns.  Sophie Pemberton, Chief Strategy Officer at Talon told us “OOH’s progressive shift from an off-line to an on-line medium is being driven by advertisers wanting to activate campaigns […]

First #pDOOH Roadside For @JCDecauxNZ

Tuesday, March 22nd, 2022

Tristan Cotterill

New Zealand’s state-owned commercially funded broadcaster TVNZ, is the first brand to run a roadside programmatic campaign across JCDecaux New Zealand’s roadside Digital Large format network. Kurt Malcolm, Trading and Innovations Director at JCDecaux, told us “Since announcing the availability of programmatic trading across our entire Digital Large Format portfolio in February, we’ve received significant […]

Update on JCDecaux New Zealand Digital Inventory

Monday, February 21st, 2022

Tristan Cotterill

JCDecaux New Zealand today announced the launch of programmatic trading across its roadside Digital Large Format network, nationally across New Zealand. The new offering is in partnership with VIOOH, the premium global digital Out-of-Home (DOOH) marketplace. Kurt Malcolm, Trading and Innovations Director at JCDecaux, told us “Our programmatic offering will deliver increased campaign flexibility and […]

JCDecaux’s US Airports Now Using @VIOOH

Wednesday, February 16th, 2022

Russ Curry, Ministry of New Media

VIOOH, a leading global digital out of home marketplace, has announced the launch of programmatic digital out of home at selected U.S. airports in partnership with JCDecaux North America. Natalia Escribano, Chief Commercial Officer at VIOOH told us “I’m thrilled to be announcing the launch of VIOOH’s programmatic offering at U.S. airports. For the first […]

Schroders Pilot w/ @VIOOH, Yahoo, JCDecaux Singapore

Thursday, January 27th, 2022

Adrian J Cotterill, Editor-in-Chief

This week VIOOH in partnership with Yahoo and JCDecaux Singapore, announced the results from their successful pilot programmatic DOOH omnichannel campaign with Schroders. The digital OOH-led omnichannel campaign, which was designed to prime OOH exposed audiences online via mobile retargeting, achieved an impressive 80% higher mobile retargeting click-through rate (CTR) when compared to average campaign […]

AdTECH: OOH Sydney – An Avant Goût

Tuesday, November 30th, 2021

Tristan Cotterill

Ahead of the AdTECH: OOH – Sydney Conference which is being held Tuesday December 7, 2021, the Ministry of New Media and VIOOH have put together an online pre-recorded ‘AdTECH: OOH Sydney – An Avant Goût’. It features Seedooh’s Chief Revenue Office Joe Copley,; VIOOH’s CEO JC Conti, The Tradedesk’s Data Partnerships Director Joanna Georges and JCDecaux’s National […]

AdTECH: OOH – Europe Conference Registration Open

Wednesday, November 10th, 2021

Russ Curry, Ministry of New Media

Our AdTECH: OOH – Europe Conference, now in its third year is once again a true European affair, it takes place Wednesday December 1, 2022 in Amsterdam and registration is now open. The event chaired by LDSK’s Andy Hamblin has attracted a true who’s who of #AdTECH industry leaders. Travelling to Amsterdam is VIOOH’s CEO […]

Programmatic #OOH State of the Nation @VIOOH Report

Tuesday, November 9th, 2021

Russ Curry, Ministry of New Media

A new programmatic digital out of home research paper released today by VIOOH reveals that the future of #pDOOH looks promising and its increased inclusion in multi-channel programmatic campaigns is likely to be a key driver of widespread adoption. The report, entitled ‘Programmatic OOH State of the Nation’, provides a unique insight into the digital […]