Russ Curry, Ministry of New Media
A new programmatic digital out of home research paper released today by VIOOH reveals that the future of #pDOOH looks promising and its increased inclusion in multi-channel programmatic campaigns is likely to be a key driver of widespread adoption. The report, entitled ‘Programmatic OOH State of the Nation’, provides a unique insight into the digital […]
Adrian J Cotterill, Editor-in-Chief
VIOOH, the leading global digital out of home (DOOH) marketplace, has nnounced a new partnership with premier and iconic OOH media company, Branded Cities. The partnership will give Branded Cities access to VIOOH’s market-leading Supply-Side Platform (SSP) that currently has 34 Demand-Side Platform (DSP) partners globally, including the likes of The TradeDesk, Yahoo DSP and […]
AdQuick.com has announced it has formed a strategic partnership with VIOOH, one of the leading global digital OOH marketplaces. AdQuick customers are now able to tap into VIOOH’s extensive U.S. inventory immediately, including premium digital billboards and street furniture from JCDecaux North America, allowing them to plan and execute more contextual and robust media campaigns. […]
VIOOH this week announced its expansion into urban Hong Kong with JCDecaux Cityscape street furniture and bus shelter programmatic advertising inventory now available. Trading across both guaranteed and non-guaranteed deals via JCDecaux, VIOOH now covers a quarter of the digital OOH market in Hong Kong across street furniture. Affiliated data partners include Audience Management System […]
Adrian J Cotterill, Editor-in-Chief
Taptap Digital, an omnichannel advertising and marketing intelligence company, today announced its partnership with VIOOH, a leading global digital out of home (OOH) marketplace. This partnership, which aims to make digital OOH more accessible and effective for agencies and advertisers, gives access to global inventory utilising Taptap’s geospatial intelligence for data-driven omnichannel media buying. Key […]
Leading global digital out of home marketplace VIOOH this week announced new US hires in two newly created commercial and marketing roles. Following its launch in the market last October, the announcement comes as the OOH marketplace delivers on strategic plans to supply the highest service levels, offering robust value and tangible advertising outcomes in […]
Adrian J Cotterill, Editor-in-Chief
Atedra, a leading global provider of digital out-of-home (DOOH) advertising solutions, today announced its partnership with VIOOH, a leading global digital OOH marketplace. This partnership gives agencies and advertisers access to inventory on the VIOOH marketplace, including US inventory from JCDecaux North America, and enables them to activate campaigns utilising Atedra data and insights. Geneviève […]
VIOOH, the global digital out of home marketplace, has announced its expansion into the Australian market, partnering with JCDecaux Australia to enable its premium digital inventory to be traded programmatically. VIOOH’s platform now connects advertising buyers and sellers in a premium marketplace, making JCDecaux Australia’s digital out of home (OOH) street furniture and large format […]
Digital out of home marketplace VIOOH, today released results from its first ever State of the Nation report for Hong Kong. VIOOH’s report surveyed executives from media agencies and advertisers in Hong Kong during January 2021. In the Hong Kong market, digital OOH emerged as the second most popular media channel with 82% of respondents […]
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