DailyDOOH

To launch its programmatic offering, Next-Gen Media has partnered with Vistar Media. Next-Gen Media’s network already achieves more than 6m+ daily impressions per campaign and through this partnership, they will enable brand and agency partners to access this hard-to-reach audience, where they live and study, via the programmatic marketplace. According to Next Gen Media Co-Founder […]

Haleon (LSE / NYSE: HLN), a global leader in consumer healthcare, has chosen Vistar Media as its preferred partner for programmatic OOH across all key markets. Via this partnership, Vistar will collaborate with Publicis, Haleon’s media agency, to power OOH campaigns worldwide—leveraging Vistar’s advanced technology to maximize impact and media efficiency. As a globally renowned […]

Sean Cheyney has joined Vistar Media as the company’s Head of Retail Media. In this newly created global role, he will lead Vistar’s retail media strategy, integrating the company’s industry-leading OOH solutions into the retail media ecosystem to enhance value for retailers, agency partners and brands. Vistar wants to bridge the gap between digital retail […]

JOLT has partnered with Vistar to further power their advertising operations. We are told that the expanded partnership enhances JOLT’s advertising operations across Australia, New Zealand, the UK and Canada, which will now be managed and operated using Vistar’s suite of enterprise software. This includes Vistar’s Ad Server, content management system (CMS) and supply-side platform […]

Vistar Media have put together what they describe as ‘The Ultimate Guide to Digital Out of Home‘. In what is often perceived as today’s digital-first world, it’s easy to forget the power of ‘physical’ advertising but we all know that OOH advertising is experiencing a renaissance, driven by advancements in technology and a growing consumer […]

Vistar Media has announced an expanded strategic partnership with ChinaDOOH, a leading Chinese OOH marketing solutions company, which will expand Vistar’s programmatic advertising capabilities into Mainland China. Through this expansion effort, Vistar and ChinaDOOH will enable programmatic digital out-of-home (DOOH) advertising for media owners – unlocking new demand from buyers and partners across Vistar’s extensive […]

Vistar Media has announced the acquisition of traditional OOH planning and buying software, ADstruc, from PJX Media. “We live in a world powered by software, and the OOH media industry is no different,” said Michael Provenzano, CEO & Co-Founder of Vistar Media. “Vistar has had an amazing journey across our programmatic marketplace and enterprise software […]

Vistar Media today announced that Lamar Advertising Company (Nasdaq: LAMR) one of the largest outdoor advertising companies in the world has selected Vistar’s content management software Cortex, to power its network of digital out-of-home billboards across the U.S. Lamar offers advertisers the largest network of digital billboards in the U.S., boasting nearly 5,000 displays serving […]

OUTFRONT Media (NYSE:OUT), one of the largest out of home media (OOH) companies in the U.S., continues to be at the forefront of innovation and digitization in the industry with the expansion of programmatic capabilities in transit advertising. The company is actively expanding its rollout of programmatic in New York City’s MTA system, which will […]

Ross McNab has joined Vistar Media as Chief Revenue Officer. He joins Vistar from Cardlytics, where he served as Chief Business Officer for the last four years, successfully steering the company through a period of significant growth. While at Cardlytics, we are told that Ross demonstrated exceptional leadership, overseeing a remarkable 2x growth in revenue […]