DailyDOOH

Vistar Media has announced solid growth indicators through H1 of 2023. Most notably, Vistar saw continued adoption of its DOOH solutions and investment in the channel from advertisers, including the following highlights: Vistar partnered with more than 1,900 brands (61% increase YoY) and 275 different agencies (38% increase YOY) to facilitate nearly 3,800 campaigns (56% […]

Vistar Media has released a new creative advertising white paper ‘Mind the Gap: Bridging the Gap Between Technology & Creative in DOOH‘. This new resource aims to address the knowledge gap between creative and media planning teams, and how this disconnect, or “gap” represents a significant source of untapped potential for the DOOH channel. Mind […]

Vistar Media announced this their ‘nearest location’ dynamic creative use case in programmatic DOOH for brick and mortar establishments such as entertainment, retail, grocery, telecom providers, financial services, automotive and restaurants. The ‘nearest location’ use case allows brands to take their retail, shopper marketing and visitation efforts to the next level by automatically integrating details […]

Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, has announced an integration with Vistar Media. The Basis platform now provides marketers with DOOH programmatic buying capabilities through access to Vistar Media’s supply-side platform (SSP) which connects buyers to compelling digital signage encompassing billboards, street furniture, transit screens, […]

Vistar Media announced this week the addition of Clear Channel UK, one of the largest OOH media owners in Europe, to the robust network of digital Out of Home inventory programmatically available via Vistar’s marketplace. Media buyers can now access Clear Channel’s 4,000+ DOOH screens in the UK via Clear Channel LaunchPAD. Clear Channel LaunchPAD […]

Vistar Media, the world’s leading marketplace for programmatic digital out-of-home (DOOH), today announced the launch of a new global function – Vistar Studio. Vistar Studio is a new offering that provides advertising design services to help marketers take full advantage of the out-of-home (OOH) format. Creative is central to the success of any campaign, which […]

Vistar Media, the world’s leading marketplace for programmatic digital out-of-home has announced the launch of Vistar Verify, a new program that establishes a set of measurable quality standards for digital out-of-home inventory. Vistar Verify creates a shared definition of quality that can be monitored fairly and objectively across all inventory in the Vistar marketplace. Vistar […]

Screenverse has launched a new partnership in the digital billboard programmatic space with Apparatix which offers media buyers and advertisers an unparalleled solution for accessing digital billboards across the US. “The Screenverse+Apparatix Billboards opportunity empowers advertisers and media buyers with the tools they need to succeed in the rapidly evolving DOOH landscape,” said Adam Malone, […]

Vistar Media has released new data showing how billboard advertising delivers full funnel lifts and results against key industry performance metrics. Vistar conducted an analysis of campaigns that utilized billboards* to determine the venue type’s effectiveness in delivering positive contributions toward awareness, consideration, intent and foot traffic, with the results demonstrating why billboards have remained […]

Gerard Doherty, Tyler Nemeth and Olivier P. Thibodeau have joined Vistar Media in Canada as Analytics Associate, Account Manager and Senior Account Executive respectively. Scott Mitchell, Managing Director, Canada, Vistar Media told us “Each of our newest team members bring extensive and highly in-demand programmatic expertise that will further enable our core levels of service, […]