New Lamar and @VistarMedia Denver Network

Wednesday, April 26th, 2023

Adrian J Cotterill, Editor-in-Chief

Vistar Media and Lamar Advertising (Nasdaq: LAMR has announced the launch of a new Denver Transit DOOH network. The network currently encompasses over 55 state-of-the-art digital displays, with 130 more on the way, and is fully powered by Vistar’s stack of industry-leading DOOH software solutions. In addition to monetizing the new Denver network programmatically, available through […]

oOh! Appoints @Hivestack and @VistarMedia

Sunday, April 16th, 2023

Tristan Cotterill

oOh!media has appointed both Hivestack and Vistar Media as Supply-Side Platform (SSP) partners ahead of the launch of its new programmatically traded inventory. Emma Hegg, group director – platforms, oOh! told us “Hivestack and Vistar Media’s capabilities in programmatic technology will further complement how clients engage with us now and into the future. As OOH […]

Rain-X ClearView #DOOH @VistarMedia Campaign

Sunday, April 16th, 2023

Adrian J Cotterill, Editor-in-Chief

Vistar Media has announced the completion of an innovative weather trigger-based campaign for Rain-X ClearView, a licensed brand from Recochem Inc. in Canada, in partnership with digital agency Spinnn, a Labelium Group company. The campaign utilized the Weather Targeting solution from The Weather Company, an IBM Business, which allows targeting of audiences when local weather […]

Vistar Media & @Broadsign To Streamline #pDOOH

Tuesday, March 21st, 2023

Adrian J Cotterill, Editor-in-Chief

Leading out-of-home advertising technology vendors Vistar Media and Broadsign have announced an excting mutual integration to their respective mediation layers which will enable an open, fair play auction regardless of which firm’s mediation layer is used. This collaboration lowers the operational burden for media owners while facilitating easier advertiser access to OOH inventory. Eric Lamb, […]

Aspex Eyewear Group Looks To @VistarMedia

Friday, February 17th, 2023

Adrian J Cotterill, Editor-in-Chief

Aspex Eyewear Group is looking to Vistar Media to bolster its North American presence via a multi-touch marketing campaign. The new venture aims to drive brand awareness for Aspex’ TurboFlex technology. Félix Sidès, Vice President, Aspex Eyewear Group said “We are proud to partner with Vistar Media to execute our DOOH campaign right off the […]

AdTECH: OOH – New York, An Extra Slice

Tuesday, October 25th, 2022

Tristan Cotterill

Earlier this week, Vistar Media’s Senior Vice President Leslie Lee, Beach Street Communications’ Founder, Managing Director Irina Zeltser and GSTV’s CEO Sean McCaffrey, who all attended the October 12 AdTECH: OOH – New York Conference joined DailyDOOH Editor in Chief Adrian Cotterill as they recorded their usual post-conference video, entitled ‘AdTECH: OOH – New York, An […]

Advana Choose @VistarMedia

Tuesday, October 25th, 2022

Adrian J Cotterill, Editor-in-Chief

Vistar Media has announced that its full suite of digital signage technology will power Advana’s global network of point-of-sale screens and digital signage. Advana is utilizing Vistar’s full stack, including its ad server, device and content management software, and supply-side platform, to manage all inventory and create a seamless content and ad delivery experience. Derek […]

Vistar Media & @PlaceExchange Mediation Support

Monday, October 10th, 2022

Adrian J Cotterill, Editor-in-Chief

Two of the leading programmatic platforms for digital out-of-home, namely Vistar Media and Place Exchange have announced mutual support for each other’s mediation solutions to enable unified auctions for media owners. Programmatic technology has fueled a surge of advertiser demand for out-of-home (OOH), bringing new investment into the channel. However, the variety of platforms available […]

New Study @VistarMedia And @MfourMobile

Wednesday, September 21st, 2022

Adrian J Cotterill, Editor-in-Chief

Vistar Media and MFour, a leader in behavior-driven survey research, has released survey findings on consumers’ financial services preferences and behaviors, from where and how consumers prefer to bank and spend money, to the top incentives they care about. The study, which was conducted during June 2022 using MFour’s mobile panel of 2.5 million opt-in […]

Programmatic Mediation Launched By @VistarMedia

Friday, August 26th, 2022

Adrian J Cotterill, Editor-in-Chief

Vistar Media has launched a mediation solution for digital out-of-home. Mediation allows networks to create a unified auction for inventory across multiple supply-side platforms (SSPs). This reduces operational complexity, and ensures that ad impressions are sold at the best possible price. Many media owners today fragment their inventory across multiple SSPs in order to maximize […]