DailyDOOH

Vistar Media has released new data showing how billboard advertising delivers full funnel lifts and results against key industry performance metrics. Vistar conducted an analysis of campaigns that utilized billboards* to determine the venue type’s effectiveness in delivering positive contributions toward awareness, consideration, intent and foot traffic, with the results demonstrating why billboards have remained […]

Gerard Doherty, Tyler Nemeth and Olivier P. Thibodeau have joined Vistar Media in Canada as Analytics Associate, Account Manager and Senior Account Executive respectively. Scott Mitchell, Managing Director, Canada, Vistar Media told us “Each of our newest team members bring extensive and highly in-demand programmatic expertise that will further enable our core levels of service, […]

Vistar Media and Lamar Advertising (Nasdaq: LAMR has announced the launch of a new Denver Transit DOOH network. The network currently encompasses over 55 state-of-the-art digital displays, with 130 more on the way, and is fully powered by Vistar’s stack of industry-leading DOOH software solutions. In addition to monetizing the new Denver network programmatically, available through […]

oOh!media has appointed both Hivestack and Vistar Media as Supply-Side Platform (SSP) partners ahead of the launch of its new programmatically traded inventory. Emma Hegg, group director – platforms, oOh! told us “Hivestack and Vistar Media’s capabilities in programmatic technology will further complement how clients engage with us now and into the future. As OOH […]

Vistar Media has announced the completion of an innovative weather trigger-based campaign for Rain-X ClearView, a licensed brand from Recochem Inc. in Canada, in partnership with digital agency Spinnn, a Labelium Group company. The campaign utilized the Weather Targeting solution from The Weather Company, an IBM Business, which allows targeting of audiences when local weather […]

Leading out-of-home advertising technology vendors Vistar Media and Broadsign have announced an excting mutual integration to their respective mediation layers which will enable an open, fair play auction regardless of which firm’s mediation layer is used. This collaboration lowers the operational burden for media owners while facilitating easier advertiser access to OOH inventory. Eric Lamb, […]

Aspex Eyewear Group is looking to Vistar Media to bolster its North American presence via a multi-touch marketing campaign. The new venture aims to drive brand awareness for Aspex’ TurboFlex technology. Félix Sidès, Vice President, Aspex Eyewear Group said “We are proud to partner with Vistar Media to execute our DOOH campaign right off the […]

Earlier this week, Vistar Media’s Senior Vice President Leslie Lee, Beach Street Communications’ Founder, Managing Director Irina Zeltser and GSTV’s CEO Sean McCaffrey, who all attended the October 12 AdTECH: OOH – New York Conference joined DailyDOOH Editor in Chief Adrian Cotterill as they recorded their usual post-conference video, entitled ‘AdTECH: OOH – New York, An […]

Vistar Media has announced that its full suite of digital signage technology will power Advana’s global network of point-of-sale screens and digital signage. Advana is utilizing Vistar’s full stack, including its ad server, device and content management software, and supply-side platform, to manage all inventory and create a seamless content and ad delivery experience. Derek […]

Two of the leading programmatic platforms for digital out-of-home, namely Vistar Media and Place Exchange have announced mutual support for each other’s mediation solutions to enable unified auctions for media owners. Programmatic technology has fueled a surge of advertiser demand for out-of-home (OOH), bringing new investment into the channel. However, the variety of platforms available […]