DailyDOOH

Vistar Media has announced the completion of an innovative weather trigger-based campaign for Rain-X ClearView, a licensed brand from Recochem Inc. in Canada, in partnership with digital agency Spinnn, a Labelium Group company. The campaign utilized the Weather Targeting solution from The Weather Company, an IBM Business, which allows targeting of audiences when local weather […]

Leading out-of-home advertising technology vendors Vistar Media and Broadsign have announced an excting mutual integration to their respective mediation layers which will enable an open, fair play auction regardless of which firm’s mediation layer is used. This collaboration lowers the operational burden for media owners while facilitating easier advertiser access to OOH inventory. Eric Lamb, […]

Aspex Eyewear Group is looking to Vistar Media to bolster its North American presence via a multi-touch marketing campaign. The new venture aims to drive brand awareness for Aspex’ TurboFlex technology. Félix Sidès, Vice President, Aspex Eyewear Group said “We are proud to partner with Vistar Media to execute our DOOH campaign right off the […]

Earlier this week, Vistar Media’s Senior Vice President Leslie Lee, Beach Street Communications’ Founder, Managing Director Irina Zeltser and GSTV’s CEO Sean McCaffrey, who all attended the October 12 AdTECH: OOH – New York Conference joined DailyDOOH Editor in Chief Adrian Cotterill as they recorded their usual post-conference video, entitled ‘AdTECH: OOH – New York, An […]

Vistar Media has announced that its full suite of digital signage technology will power Advana’s global network of point-of-sale screens and digital signage. Advana is utilizing Vistar’s full stack, including its ad server, device and content management software, and supply-side platform, to manage all inventory and create a seamless content and ad delivery experience. Derek […]

Two of the leading programmatic platforms for digital out-of-home, namely Vistar Media and Place Exchange have announced mutual support for each other’s mediation solutions to enable unified auctions for media owners. Programmatic technology has fueled a surge of advertiser demand for out-of-home (OOH), bringing new investment into the channel. However, the variety of platforms available […]

Vistar Media and MFour, a leader in behavior-driven survey research, has released survey findings on consumers’ financial services preferences and behaviors, from where and how consumers prefer to bank and spend money, to the top incentives they care about. The study, which was conducted during June 2022 using MFour’s mobile panel of 2.5 million opt-in […]

Vistar Media has launched a mediation solution for digital out-of-home. Mediation allows networks to create a unified auction for inventory across multiple supply-side platforms (SSPs). This reduces operational complexity, and ensures that ad impressions are sold at the best possible price. Many media owners today fragment their inventory across multiple SSPs in order to maximize […]

Vistar Media has now published insights from its discussion with PepsiCo at Cannes earlier this Summer where Lucy Markowitz, SVP US Sales at Vistar and Katy Brady, Global Head of Media Innovation & Partnership Development at PepsiCo talked about how an established brand and Vistar partner like PepsiCo has made innovation a cornerstone of their […]

Vistar Media has appointed Welby Chen as Chief Operating Officer. Following a rapid expansion into 13 countries, strategic acquisition of Sage+Archer in Europe and record breaking revenue quarters, He joins the Vistar executive team as a key player with extensive experience scaling companies into global operations. As COO, he will oversee Vistar’s core revenue operations […]