DailyDOOH

Vistar Media and MFour, a leader in behavior-driven survey research, has released survey findings on consumers’ financial services preferences and behaviors, from where and how consumers prefer to bank and spend money, to the top incentives they care about. The study, which was conducted during June 2022 using MFour’s mobile panel of 2.5 million opt-in […]

Vistar Media has launched a mediation solution for digital out-of-home. Mediation allows networks to create a unified auction for inventory across multiple supply-side platforms (SSPs). This reduces operational complexity, and ensures that ad impressions are sold at the best possible price. Many media owners today fragment their inventory across multiple SSPs in order to maximize […]

Vistar Media has now published insights from its discussion with PepsiCo at Cannes earlier this Summer where Lucy Markowitz, SVP US Sales at Vistar and Katy Brady, Global Head of Media Innovation & Partnership Development at PepsiCo talked about how an established brand and Vistar partner like PepsiCo has made innovation a cornerstone of their […]

Vistar Media has appointed Welby Chen as Chief Operating Officer. Following a rapid expansion into 13 countries, strategic acquisition of Sage+Archer in Europe and record breaking revenue quarters, He joins the Vistar executive team as a key player with extensive experience scaling companies into global operations. As COO, he will oversee Vistar’s core revenue operations […]

High-impact inventory from Intersection is now available for purchase via the supply-side platform (SSP) from Vistar Media, the leading global provider of software for programmatic digital out-of-home (DOOH). “We’re thrilled to offer Intersection’s compelling inventory to buyers, completing our robust marketplace of digital out-of-home networks,” said Lucy Markowitz, SVP, Head of U.S. Sales at Vistar […]

Leading digital outdoor media company QMS this week announced that it has joined forces with audience measurement company Amplified Intelligence to conduct, what they descrive, as the first out of home attention study of its kind in the world. The results of the groundbreaking study will be released later this year. The partnership will see […]

POLY, the (new) creative and content innovation hub from oOh!media, this week announced the leadership team who will work alongside advertisers and agencies to push Out of Home’s creative boundaries. Launched back in May, POLY works with marketing and agency partners to develop and enhance campaign ideas and content solutions that demand consumers’ attention when […]

Firefly has announced the launch of a new Header-Bidding solution for advertisers looking to increase the number of impressions for their campaign while keeping the number of vendors manageable. We are too that with Firefly’s Mediation structure in place, DOOH advertisers will now have real-time visibility into the availability of Firefly’s car top and in-car […]

FCB and UM New Zealand have partnered with Seedooh for the verification of Out of Home campaigns. The announcement follows a six month period over which the Seedooh Platform was proven to improve clients’ confidence in DOOH – whilst significantly increasing the efficiency of campaign monitoring, delivery, reporting and remediation of any issues. Seedooh’s market-leading […]

Vistar Media last week announced the launch of reach and frequency planning capabilities to inform media allocation pre-campaign. Reach and frequency metrics are now fully integrated as part of the Vistar demand-side platform (DSP) planning experience, and can be analysed at the geographic market, venue type and media owner level. This new capability allows buyers […]