DailyDOOH

High-impact inventory from Intersection is now available for purchase via the supply-side platform (SSP) from Vistar Media, the leading global provider of software for programmatic digital out-of-home (DOOH). “We’re thrilled to offer Intersection’s compelling inventory to buyers, completing our robust marketplace of digital out-of-home networks,” said Lucy Markowitz, SVP, Head of U.S. Sales at Vistar […]

Leading digital outdoor media company QMS this week announced that it has joined forces with audience measurement company Amplified Intelligence to conduct, what they descrive, as the first out of home attention study of its kind in the world. The results of the groundbreaking study will be released later this year. The partnership will see […]

POLY, the (new) creative and content innovation hub from oOh!media, this week announced the leadership team who will work alongside advertisers and agencies to push Out of Home’s creative boundaries. Launched back in May, POLY works with marketing and agency partners to develop and enhance campaign ideas and content solutions that demand consumers’ attention when […]

Firefly has announced the launch of a new Header-Bidding solution for advertisers looking to increase the number of impressions for their campaign while keeping the number of vendors manageable. We are too that with Firefly’s Mediation structure in place, DOOH advertisers will now have real-time visibility into the availability of Firefly’s car top and in-car […]

FCB and UM New Zealand have partnered with Seedooh for the verification of Out of Home campaigns. The announcement follows a six month period over which the Seedooh Platform was proven to improve clients’ confidence in DOOH – whilst significantly increasing the efficiency of campaign monitoring, delivery, reporting and remediation of any issues. Seedooh’s market-leading […]

Vistar Media last week announced the launch of reach and frequency planning capabilities to inform media allocation pre-campaign. Reach and frequency metrics are now fully integrated as part of the Vistar demand-side platform (DSP) planning experience, and can be analysed at the geographic market, venue type and media owner level. This new capability allows buyers […]

On the back of new capabilities to connect with audiences across airports, shopping centres, rails and roads, Vistar Media has announced a significant expansion in the number of screens and potential reach in Australia and New Zealand through its platform. The expanded capabilities of Vistar Media in the ANZ market are a result of a […]

Vistar Media and GSTV have formed a strategic partnership which will see Vistar power GSTV’s network of digital displays with ad serving software. For the past four years, GSTV has seen massive success participating in Vistar’s programmatic marketplace through the Vistar supply-side platform (SSP). Building on that trusted partnership, support and its rapid network growth, […]

Vistar Media has announced the acquisition of Sage+Archer, a leading European buying platform for DOOH. Through this deal, Sage+Archer gains a strategic influx of capital to accelerate growth across Europe, now backed by Vistar’s global programmatic marketplace. Founded in 2019, Sage+Archer has successfully built an effective media organization, rapidly securing trusted partnerships with buyers such […]

Vistar Media this week announced the release of dynamic creative capabilities for any DOOH screen connected to the Vistar supply-side platform (SSP). For the first time, advertisers can now activate dynamic creative campaigns at scale across the full DOOH ecosystem. From sports scores, weather and traffic to promotional offers, directions to a store and localized […]