DailyDOOH

Vistar Media has announced the acquisition of Sage+Archer, a leading European buying platform for DOOH. Through this deal, Sage+Archer gains a strategic influx of capital to accelerate growth across Europe, now backed by Vistar’s global programmatic marketplace. Founded in 2019, Sage+Archer has successfully built an effective media organization, rapidly securing trusted partnerships with buyers such […]

Vistar Media this week announced the release of dynamic creative capabilities for any DOOH screen connected to the Vistar supply-side platform (SSP). For the first time, advertisers can now activate dynamic creative campaigns at scale across the full DOOH ecosystem. From sports scores, weather and traffic to promotional offers, directions to a store and localized […]

Vistar Media this week announced that its DOOH activation for the Ad Council’s “It’s Up To You” COVID-19 vaccination education campaign drove a 6% lift in intent to get vaccinated, and a 22% lift in consideration of seeking out information about COVID-19 vaccines within the next month. The Ad Council also saw a 64% increase in […]

Edison Interactive has announced that Vistar Media is integrating with its platform. The partnership will allow marketers to target golf enthusiasts by utilizing the interactive screens on Shark Experience presented by Verizon, Vistar Media will provide programmatic access to thousands of golf cars across the U.S. With exclusive advertising placements throughout, the Shark Experience presented […]

Vistar Media this week announced exponential growth during 2021. We are told that In the past year, the Vistar marketplace transacted 20,256 campaigns from 1,462 individual advertisers, representing roughly USD 200M in programmatic billings. Michael Provenzano, CEO and Co-Founder of Vistar Media told us “2021 saw massive shifts happening in the broader media landscape, which created […]

Vistar Media has launched version 6.0 of the Vistar DSP, which combines a highly visual OOH media buying experience with the tools for data-driven campaign optimization that today’s digital buyers expect. Version 6.0 focuses on three areas: enhancing the visual experience of planning & managing OOH campaigns; deepening the bench of tools available for granular campaign […]

Vistar Media is looking to expand its executive team to include a Chief Operating Officer. You will be working closely with the CEO, CFO and CTO to grow and scale the business in a dynamic and competitive marketplace. This person will oversee a high performing leadership team in managing day to day operations as well […]

Vistar Media announced this week that its ad serving technology will power TVM DOOH display screens located in restaurants and bars across the U.S. Tom Yates, Chief of Product at TVM DOOH told us “Thanks to the Vistar ad server, we now have a comprehensive solution to manage our direct sold and programmatic advertising campaigns, […]

Industry veteran Ron Graham, and Founder & Managing Director of Media On The Go Pte Ltd, a Singapore based consultancy for OOH media in the Asia Pacific region will be chairing AdTECH: OOH – Singapore takes place at the Marina Bay Sands on Wednesday March 30, 2022. Our Regular readers will know that our AdTECH: […]

Imediacenter, one of the largest digital in-store advertising network in France, has announced a partnership with Vistar Media to provide programmatic technology. Chris Waterman, Global Marketplace Development at Vistar Media told us “As we continue to expand in France and across Europe, we are always looking to bring on more unique inventory that buyers want […]