DailyDOOH

Despite lockdowns in the Netherlands our AdTECH: OOH – Europe Conference will safely go ahead this Wednesday December 1 in Amsterdam. We have some of the best speakers in the AdTECH industry including a special keynote from VIOOH’s CEO Jean-Christophe Conti followed by … ‘And Now For Something Completely Different’ presented by Knitting Media’s Tim […]

Our AdTECH: OOH – Europe Conference, now in its third year is once again a true European affair, it takes place Wednesday December 1, 2022 in Amsterdam and registration is now open. The event chaired by LDSK’s Andy Hamblin has attracted a true who’s who of #AdTECH industry leaders. Travelling to Amsterdam is VIOOH’s CEO […]

Velocity has partnered with Vistar Media in order to make Velocity’s nationwide digital signage assets will be accessible to advertisers through Vistar’s SSP, either on the open exchange or through private marketplace deals. Greg Kiley, Chairman and CEO of Velocity said “This partnership with Vistar significantly increases Velocity’s customer base and broadens Vistar’s market access. […]

There are plenty of free presentations and panel discussions taking place during New York Digital Signage Week. On the afternoon of Thursday October 14, 2021 Leslie Lee, Vice President Marketing, Vistar Media is chairing a panel discussion entitled ‘Get Some Standards: OpenRTB, Recent & Upcoming Guidelines and What They Mean for OOH’ which will feature: – Ian […]

Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), has announced the extension of OpenRTB integrations to include audio-only out-of-home. The Trade Desk is the first omnichannel demand-side platform (DSP) to support this extension, allowing them to programmatically purchase audio inventory from networks such as Vibenomics. Maggie Mattingley, Senior Manager of […]

COMMB, Canadian Out-of-Home Marketing and Measurement Bureau, the trusted source of OOH insights for their member advertisers, agencies, media owners and programmatic tech-stacks in the Canadian market is pleased to welcome Vistar Media to its newly created programmatic/re-marketer membership category. Vistar Media will be among the first programmatic members to leverage COMMB’s publisher member data, engaging councils, and […]

COMMB, le Bureau canadien du marketing et de l’évaluation d’affichage, est heureux d’accueillir Vistar Media à titre de membre dans sa nouvelle catégorie programmatique/remarketing. COMMB est considéré comme une source d’information digne de confiance pour les annonceurs, les agences, les propriétaires de médias et les entreprises de programmatique qui en sont membres. Vistar Media sera […]

Vistar Media this week announced a Series B funding round of USD 30M from Lamar Advertising Company (Nasdaq: LAMR). Michael Provenzano, CEO and Co-Founder of Vistar Media told us “We are thrilled to have this vote of confidence from one of the most successful and respected companies in out-of-home, and to have the means to […]

Vistar Media has been appointed as the supply-side platform (SSP) for Scentre Group’s in-house, BrandSpace digital network, providing programmatic access to their high impact inventory. Scentre Group, General Manager – Commercial Delivery, Scott Moore said “Our Westfield Living Centres are strategically located in the heart of communities and are some of the most frequently visited […]

Vistar Media, a leading global provider of programmatic technology for digital out-of-home is providing a full suite of measurement capabilities for programmatic OOH campaigns. The Vistar measurement suite includes studies that align with a range of brand KPIs, evaluating the impact of DOOH campaigns on upper and lower funnel metrics. Capabilities available include: Opportunity to […]