Franck Vidal Joins @VistarMedia

Friday, December 3rd, 2021

Tristan Cotterill

Franck Vidal has joined Vistar Media as Director of Southeast Asia Sales & Partnerships

Uber Selects @VistarMedia as Programmatic SSP Partner

Thursday, December 2nd, 2021

Tristan Cotterill

Vistar Media, the leading global provider of software for programmatic digital out-of-home today announced that it has been selected by Uber OOH, Uber’s digital cartop advertising network, as a new programmatic partner. Garrett Spitzer, Product Lead, Uber OOH said “By making our inventory available to a wider reach of marketers through the Vistar SSP, we […]

Key Topics At The AdTECH: OOH – Europe Conference

Tuesday, November 30th, 2021

Adrian J Cotterill, Editor-in-Chief

Despite lockdowns in the Netherlands our AdTECH: OOH – Europe Conference will safely go ahead this Wednesday December 1 in Amsterdam. We have some of the best speakers in the AdTECH industry including a special keynote from VIOOH’s CEO Jean-Christophe Conti followed by … ‘And Now For Something Completely Different’ presented by Knitting Media’s Tim […]

AdTECH: OOH – Europe Conference Registration Open

Wednesday, November 10th, 2021

Russ Curry, Ministry of New Media

Our AdTECH: OOH – Europe Conference, now in its third year is once again a true European affair, it takes place Wednesday December 1, 2022 in Amsterdam and registration is now open. The event chaired by LDSK’s Andy Hamblin has attracted a true who’s who of #AdTECH industry leaders. Travelling to Amsterdam is VIOOH’s CEO […]

Vistar Media Customers Get Access to @Velocityamsc Assets

Monday, October 25th, 2021

Adrian J Cotterill, Editor-in-Chief

Velocity has partnered with Vistar Media in order to make Velocity’s nationwide digital signage assets will be accessible to advertisers through Vistar’s SSP, either on the open exchange or through private marketplace deals. Greg Kiley, Chairman and CEO of Velocity said “This partnership with Vistar significantly increases Velocity’s customer base and broadens Vistar’s market access. […]

Get Some Standards. What They Mean for #OOH

Monday, October 11th, 2021

Adrian J Cotterill, Editor-in-Chief

There are plenty of free presentations and panel discussions taking place during New York Digital Signage Week. On the afternoon of Thursday October 14, 2021 Leslie Lee, Vice President Marketing, Vistar Media is chairing a panel discussion entitled ‘Get Some Standards: OpenRTB, Recent & Upcoming Guidelines and What They Mean for OOH’ which will feature: – Ian […]

OpenRTB Support for Audio-Only Out-of-Home

Wednesday, October 6th, 2021

Adrian J Cotterill, Editor-in-Chief

Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), has announced the extension of OpenRTB integrations to include audio-only out-of-home. The Trade Desk is the first omnichannel demand-side platform (DSP) to support this extension, allowing them to programmatically purchase audio inventory from networks such as Vibenomics. Maggie Mattingley, Senior Manager of […]

Vistar Media Joins @COMMBCA Programmatic Membership

Tuesday, July 20th, 2021

Russ Curry, Ministry of New Media

COMMB, Canadian Out-of-Home Marketing and Measurement Bureau, the trusted source of OOH insights for their member advertisers, agencies, media owners and programmatic tech-stacks in the Canadian market is pleased to welcome Vistar Media to its newly created programmatic/re-marketer membership category. Vistar Media will be among the first programmatic members to leverage COMMB’s publisher member data, engaging councils, and […]

Vistar Media Devient Membre Programmatique de @COMMBCA

Tuesday, July 20th, 2021

Russ Curry, Ministry of New Media

COMMB, le Bureau canadien du marketing et de l’évaluation d’affichage, est heureux d’accueillir Vistar Media à titre de membre dans sa nouvelle catégorie programmatique/remarketing. COMMB est considéré comme une source d’information digne de confiance pour les annonceurs, les agences, les propriétaires de médias et les entreprises de programmatique qui en sont membres. Vistar Media sera […]

Vistar Media Secures $30M Series B Investment

Monday, July 12th, 2021

Adrian J Cotterill, Editor-in-Chief

Vistar Media this week announced a Series B funding round of USD 30M from Lamar Advertising Company (Nasdaq: LAMR). Michael Provenzano, CEO and Co-Founder of Vistar Media told us “We are thrilled to have this vote of confidence from one of the most successful and respected companies in out-of-home, and to have the means to […]