DailyDOOH

Vistar Media has been appointed as the supply-side platform (SSP) for Scentre Group’s in-house, BrandSpace digital network, providing programmatic access to their high impact inventory. Scentre Group, General Manager – Commercial Delivery, Scott Moore said “Our Westfield Living Centres are strategically located in the heart of communities and are some of the most frequently visited […]

Vistar Media, a leading global provider of programmatic technology for digital out-of-home is providing a full suite of measurement capabilities for programmatic OOH campaigns. The Vistar measurement suite includes studies that align with a range of brand KPIs, evaluating the impact of DOOH campaigns on upper and lower funnel metrics. Capabilities available include: Opportunity to […]

Emerging Digital-Place-based and Location Intelligence company, Motio has announced its continued expansion of programmatic across its Australian networks, adding its Retail-On-The-Go network, Motio Go, to its existing Health and Play environments. Michael Johnstone, COO at Motio told us “This brand-new inventory stream is powered by Vistar, who have worked incredibly hard to make this a […]

Octopus Interactive, a US network of interactive screens inside of Uber and Lyft vehicles, announced this week a partnership with Vistar Media to make Octopus rideshare inventory available on Vistar’s digital ad exchange and utilize Vistar’s ad server technology. Dillon Tedesco, CRO of Octopus Interactive told us “Vistar allows us to better serve our brand […]

Vistar Media today announced that it can now measure moving inventory, including taxi and rideshare tops, alongside non-moving OOH media types in the U.S. across media owners including Curb, Firefly and Lyft. Driven by the rise in taxi and rideshare top media owners and the technological advancements of DOOH screens, Vistar’s new ability to measure […]

Sydney, New South Wales, Australia. Kurt Woodford has joined Vistar Media from JCDecaux Australia / APN Outdoor where he was a Digital Player Specialist / Campaign Delivery Executive for the last two plus four years. His new role at Vistar Media will be as a Technical Account Manager.

Jian Tsin (JT) Hor has joined TRAX Platform as head of operations in Malaysia. Adrian Daniels, CEO at TRAX Platform said “JT is an experienced media professional who has worked for IPG Mediabrands heading up Rapport Malaysia; we are delighted to have him on board. TRAX and Vistar Media provide an immediate and rapidly scalable […]

Vistar Media, the leading end-to-end programmatic ecosystem for digital out-of-home has unveiled impressive year-over-year (YoY) growth figures for its platform in the Australian and New Zealand (ANZ) market. In 2020, Vistar saw increasing adoption of programmatic DOOH, including: 50 programmatic campaigns from 33 unique brands Overall programmatic OOH spend (in AUD) increase 265% from 2019 […]

Go Media took their partner clients took to the Hauraki Gulf to celebrate its ability to transact programmatically across its digital roadside network. The first pDOOH campaign for Peugeot NZ was delivered across Go Media’s national digital network and facilitated via their programmatic exchange partner Vistar Media in conjunction with Verizon Media’s local team.   […]

Vistar Media has announced a partnership with Arrivalist, a leading geo-location intelligence provider for travel-based measurement. Lucy Markowitz, VP of National Sales at Vistar Media told us “Programmatic OOH allows travel marketers to reach consumers with relevant messaging and beautiful creative, but the impact of every media dollar matters now more than ever. With Arrivalist, […]