DailyDOOH

Emerging Digital-Place-based and Location Intelligence company, Motio has announced its continued expansion of programmatic across its Australian networks, adding its Retail-On-The-Go network, Motio Go, to its existing Health and Play environments. Michael Johnstone, COO at Motio told us “This brand-new inventory stream is powered by Vistar, who have worked incredibly hard to make this a […]

Octopus Interactive, a US network of interactive screens inside of Uber and Lyft vehicles, announced this week a partnership with Vistar Media to make Octopus rideshare inventory available on Vistar’s digital ad exchange and utilize Vistar’s ad server technology. Dillon Tedesco, CRO of Octopus Interactive told us “Vistar allows us to better serve our brand […]

Vistar Media today announced that it can now measure moving inventory, including taxi and rideshare tops, alongside non-moving OOH media types in the U.S. across media owners including Curb, Firefly and Lyft. Driven by the rise in taxi and rideshare top media owners and the technological advancements of DOOH screens, Vistar’s new ability to measure […]

Sydney, New South Wales, Australia. Kurt Woodford has joined Vistar Media from JCDecaux Australia / APN Outdoor where he was a Digital Player Specialist / Campaign Delivery Executive for the last two plus four years. His new role at Vistar Media will be as a Technical Account Manager.

Jian Tsin (JT) Hor has joined TRAX Platform as head of operations in Malaysia. Adrian Daniels, CEO at TRAX Platform said “JT is an experienced media professional who has worked for IPG Mediabrands heading up Rapport Malaysia; we are delighted to have him on board. TRAX and Vistar Media provide an immediate and rapidly scalable […]

Vistar Media, the leading end-to-end programmatic ecosystem for digital out-of-home has unveiled impressive year-over-year (YoY) growth figures for its platform in the Australian and New Zealand (ANZ) market. In 2020, Vistar saw increasing adoption of programmatic DOOH, including: 50 programmatic campaigns from 33 unique brands Overall programmatic OOH spend (in AUD) increase 265% from 2019 […]

Go Media took their partner clients took to the Hauraki Gulf to celebrate its ability to transact programmatically across its digital roadside network. The first pDOOH campaign for Peugeot NZ was delivered across Go Media’s national digital network and facilitated via their programmatic exchange partner Vistar Media in conjunction with Verizon Media’s local team.   […]

Vistar Media has announced a partnership with Arrivalist, a leading geo-location intelligence provider for travel-based measurement. Lucy Markowitz, VP of National Sales at Vistar Media told us “Programmatic OOH allows travel marketers to reach consumers with relevant messaging and beautiful creative, but the impact of every media dollar matters now more than ever. With Arrivalist, […]

Digital Outdoor Advertising (DOA), a network of over 6,000 billboards across the US and Canada has just announced a partnership with Vistar Media in order to bring programmatic revenue to independent billboard operators. Christine Lanziano, partner and president of Digital Outdoor Advertising told us “We are committed to providing our independent operators with the best […]

Life Fitness, a global leader in commercial fitness equipment, announced recently the launch of Life Fitness Media, its first venture in creating an innovative digital advertising platform. We are told that this new offering will leverage its large installed base of cardio equipment to effectively deliver unique forms of content to the thousands of fitness- […]