DailyDOOH

Digital Outdoor Advertising (DOA), a network of over 6,000 billboards across the US and Canada has just announced a partnership with Vistar Media in order to bring programmatic revenue to independent billboard operators. Christine Lanziano, partner and president of Digital Outdoor Advertising told us “We are committed to providing our independent operators with the best […]

Life Fitness, a global leader in commercial fitness equipment, announced recently the launch of Life Fitness Media, its first venture in creating an innovative digital advertising platform. We are told that this new offering will leverage its large installed base of cardio equipment to effectively deliver unique forms of content to the thousands of fitness- […]

Verizon Media has announced the release of Digital Out-of-Home inventory for its omnichannel DSP, enabling customers to programmatically serve ads on digital screens in public spaces. The feature unlocks a new and unique inventory source for advertisers, helping them reach consumers while on the go, outside of their homes and off-device. Jeff Lucas, Head of […]

Vistar Media has announced the launch of a 3rd-party measurement suite, featuring offerings from the industry’s premiere foot traffic measurement specialists. The partnerships, which will provide foot traffic studies on the impact of digital out-of-home (DOOH) campaigns, include NinthDecimal, MFour, Factual, Cuebiq and PlaceIQ. Thanks to direct relationships with more than 50 media owner networks, […]

DPAA, the leading global organization for everything digital out-of-home, announced this week that three executives have been voted onto the organization’s board of directors. Joining the board are Debbie Drutz, VP Sales, Astral, a division of Bell Media Inc.; Jonathan Gudai, CEO, Adomni; and Michael Provenzano, CEO & Co-Founder, Vistar Media. Barry Frey, DPAA President […]

Netmining, a provider of data-driven targeting solutions, this week announced a new partnership with Vistar Media to provide clients with digital out-of-home inventory buying capabilities. Dean Vegliante, President of Netmining said “Vistar Media’s ability to analyze customer movement patterns will be a great complement to the Netmining platform,” said Our clients have expressed a need […]