DailyDOOH

Verizon Media has announced the release of Digital Out-of-Home inventory for its omnichannel DSP, enabling customers to programmatically serve ads on digital screens in public spaces. The feature unlocks a new and unique inventory source for advertisers, helping them reach consumers while on the go, outside of their homes and off-device. Jeff Lucas, Head of […]

Vistar Media has announced the launch of a 3rd-party measurement suite, featuring offerings from the industry’s premiere foot traffic measurement specialists. The partnerships, which will provide foot traffic studies on the impact of digital out-of-home (DOOH) campaigns, include NinthDecimal, MFour, Factual, Cuebiq and PlaceIQ. Thanks to direct relationships with more than 50 media owner networks, […]

DPAA, the leading global organization for everything digital out-of-home, announced this week that three executives have been voted onto the organization’s board of directors. Joining the board are Debbie Drutz, VP Sales, Astral, a division of Bell Media Inc.; Jonathan Gudai, CEO, Adomni; and Michael Provenzano, CEO & Co-Founder, Vistar Media. Barry Frey, DPAA President […]

Netmining, a provider of data-driven targeting solutions, this week announced a new partnership with Vistar Media to provide clients with digital out-of-home inventory buying capabilities. Dean Vegliante, President of Netmining said “Vistar Media’s ability to analyze customer movement patterns will be a great complement to the Netmining platform,” said Our clients have expressed a need […]