DailyDOOH

Industry veteran Suzanne La Forgia has joined Volta Charging as National Ad Sales Director. Suzanne has spent the last eight years at Captivate, LLC., most recently as SVP, Advertising Sales. Suzanne was of course integral in defining the digital place based industry some 15 years ago when she was President of the DPAA February 2008 […]

Volta Inc. (NYSE: VLTA) is joining Ad Net Zero as a founding partner for the organization’s new USA chapter. John Osborn, Director of Ad Net Zero’s USA Chapter said “In 2022, the US media industry woke up to its emissions responsibilities. This year, the industry must start decarbonizing its operations and getting closer to net […]

Volta Inc (VLTA.N) said on Wednesday that a unit of Shell Plc (SHEL.L) would take over the electric vehicle charging network operator in an all-cash deal valued at about USD 169 million. Shell USA Inc will acquire all outstanding shares of Class A common stock of Volta for 86 cents apiece in a deal that […]

Eggs seem to be the latest product to be in short supply in the grocery store. In response, JUST Egg, the world’s leading plant-based egg brand has launched a campaign to make sure shoppers and retailers know that their sustainable products are (actually) more available than ever. JUST Egg’s ads are running on the Volta […]

The conversation around decarbonizing media campaigns gained significant momentum in 2022, GroupM introduced a global measurement framework, AdNet Zero appointed John Osborn to launch its US operations, and Brian O’Kelley launched Scope3. Volta has just open-sourced their own environmental impact calculator which allows agencies and advertisers to estimate the amount of CO2 emissions they will […]

Volta Inc. (NYSE: VLTA) has announced the findings of its second annual Climate Conscious Consumer study, which tracks how our climate influences consumer spending, what environmentally-conscious consumers desire from advertisers, and how drivers are thinking about EVs. The study is based on responses from 997 Americans representative of the U.S. adult population gathered in September 2022 […]

Volta Inc. (NYSE: VLTA) this week unveiled its Get Out The Vote campaign that is running across the entire Volta Media Network ahead of the U.S. Midterm Elections. We are told that this campaign is the latest example of Volta’s commitment to using its media network to provide consumers and communities with impactful, engaging content […]

Volta Inc. (NYSE: VLTA) has announced that all advertisers now have equal and complete access to the Volta Media Network’s full range of programmatic inventory, regardless of which platform they use to buy media. “Unlocking a single and open ad auction increases all advertisers’ access to Volta’s digital inventory and makes our network more available […]

Last week Volta Inc. (NYSE: VLTA) announced that it was letting go a number of employees. Billed as a strategic reprioritization it appears that Volta has reduced by 18% its number of full-time employees (through its most recent layoffs) and via other workforce reductions and organic attrition since June 1, 2022. The press release was […]

Volta Inc. (NYSE: VLTA) has announced the expansion of its ‘Charging For All’ initiative with the launch of an evergreen educational platform displayed across the Volta Media Network, Volta’s social channels, and Volta’s website. This new campaign, with its “We’re all EV drivers, just some of us don’t know it yet” tagline, addresses consumers’ perceived […]