oOh! Flybuys and Westpac DataX Partnerships

Wednesday, July 19th, 2023

Tristan Cotterill

oOh!media has launched an expanded data suite for enhanced capabilities in audience-led campaign planning and attribution, signing a long term, out of home partnership (with attribution exclusivity) with Unpacked by Flybuys, the insights, data and measurement division of Flybuys, Australia’s top rated customer loyalty program*. In addition, oOh!’s evolved data suite integrates transactional banking data […]

New Westpac Walk at Sydney’s Barangaroo

Tuesday, May 2nd, 2023

Tristan Cotterill

JCDecaux has announced a seven-year partnership with Westpac unveiling the Westpac Walk, a brand-new multi-asset destination in Sydney Trains’ walk-through tunnel between Wynyard Train Station and Barangaroo. This is the first time the walk-through is being used as an Out-of-Home branding and community communication opportunity since construction was completed in 2018. Max Eburne, Chief Commercial […]