DailyDOOH

The World Out of Home Organization has expanded its Global Out of Home Media Spend Index to include first party data from 81 territories, accounting for 95% of the world’s GDP. Global Market Index sources data from WOO’s 200 members and others to give the most accurate view of OOH revenue and market share. In […]

The 2024 World Out of Home Organization Global Congress will be held in Hong Kong from June 5-7 2024. This is the first time the Global Congress has been held in the Far East although a highly successful in-person regional event was held in Kuala Lumpur, Malaysia in October 2022. The recent 2023 Global Congress […]

At the WOO Global Congress in Toronto the World Out of home Organization launched its new Global Guidelines for Audience Measurement, collated by Gideon Adey with the committee chaired by Neil Eddleston. They build on the existing 2009 ESOMAR guidelines and the aim here is to promote sector growth across the world by improving the […]

Next year’s World Out of Home Organization Global Congress will be held in Lisbon, Portugal June 7-9, 2023.

The Ministry of New Media managed to hold five in-person events in 2021 and the Ministry AND the DPAA held a successful New York Digital Signage Week in October 2021 but apart from that there’s been a dearth of events globally for the Out of Home industry these past few years. All that is set […]

The early bird ticket offer for the World Out of Home Organization Global Congress to be held in Toronto on May 25-27 2022, closes this Friday March 4 – tickets are still available for members at €1000 and non-members at €1750. This is a €200 saving on member and non-member tickets. Tickets include access to […]

Lamar Advertising, one of the largest out-of-home advertising companies in the world, has joined the World Out of Home Organization (WOO).   Founded in 1902, Lamar today operates more than 352,000 billboard, transit, airport and interstate logo displays in the United States and Canada, including the largest network of large-format digital displays in the US, […]

The World Out of Home Organization has announced that it has added new members from Argentina, Mexico, China, Japan, Saudi Arabia, the US and the UK. Taggify in Argentina is a digital out of home programmatic platform; Mexico-based GPO Vallas is a major media owner in Latin America; Digital Signage Consortium in Japan is a […]

The World Out of Home Organization has added new members in Iceland, Malta, Canada, China and Indonesia, as the UK.   Outside the UK the new members are OOH media owner Billboard ehf in Iceland, bus advertising specialist Moving Ads in Malta, location data platform Spotzi in Canada, Shanghai airport’s JCD Momentum in China and digital […]

Following on from the Out of Home Advertising Association of America (OAAA)’s comprehensive guide for capturing mobile advertising IDs to effectively evaluate which consumers are exposed to digital out of home in the ‘OAAA DOOH Exposure Methodology Standardization Guidelines and Best Practices‘ released earlier this week, the World Out of Home Organization is all set […]