DailyDOOH

WPP has announced the launch of Production Studio, an AI-enabled, end-to-end production application developed using NVIDIA Omniverse, that streamlines and automates the creation of text, images and video, transforming content creation for advertisers and marketers. Embedded within WPP Open, the company’s intelligent marketing operating system powered by AI, Production Studio will provide access to the […]

NVIDIA and WPP has announced that they are developing a content engine that harnesses NVIDIA Omniverse and AI to enable creative teams to produce high-quality commercial content faster, more efficiently and at scale while staying fully aligned with a client’s brand. NVIDIA founder and CEO Jensen Huang unveiled the engine in a demo during his […]

Following Keith ‘Kappy’ Kaplan’s dismissal last year and UK CEO Alistair McCallum’s departure in February what looked very much like then, the dismantling of Kinetic as a wholly owned but stand-alone WPP OOH agency was (finally) confirmed to staff in London last week, with an announcement that the company is being dissolved. No doubt WPP […]