DailyDOOH

Yahoo and Hivestack have announced a strategic global partnership to connect their industry-leading technologies, and enable premium, programmatic DOOH cross-channel media campaigns on a global scale. “The evolving programmatic DOOH landscape has created numerous opportunities for brands, agencies and media owners to leverage the channel to drive meaningful and measurable connections with audiences across the […]

Marriott International is launching a media network in partnership with Yahoo that lets brand advertisers target the hotel chain’s guests. Marriott claims the omnichannel cross-platform advertising solution is the hospitality industry’s first global media network, allowing advertisers to provide tailored brand experiences, relevant products and services for travelers to help drive smarter purchase decisions throughout […]

The AdTECH: OOH – Toronto Conference will take place a week today (Tuesday May 24) and is aimed squarely at Canadians. It is already a sell out with just over 160 tickets sold to date, making it the largest Ministry of New Media conference in their global series*. As usual the conference boasts a fantastic speaker line […]

In Australia, Yahoo and JCDecaux have announced the expansion of their digital out-of-home partnership. We are told that the expansion will make it easier for marketers to plan, target, derive insights and measure campaigns across screens, and brands and marketers will now be able to re-engage consumers exposed to JCDecaux’s programmatic and direct DOOH advertising […]

Recently we spoke with Yahoo’s Global Head of DOOH Stephanie Gutnik about what she has in store for the #AdTECH: #OOH – Miami Conference which takes place on Wednesday April 20, 2022. The conference has a distinct Latin America flavour and the afternoon will kick off with a keynote from Place Exchange’s CEO Ari Buchalter whose company […]

Earlier this week we spoke with Joel Martin about what Swiftmile has in store for #MiamiTech next week. Joel is an old hand at events in Miami and was one of those industry veterans who urged us to spread our wings in the region (see also Stephanie Gutnik and Nic Coston below) especially during what has (now) become […]

As the world sheltered at home and purchased more products online, many believed the brick-and-mortar shopping experience was on its way out but the data begs to differ. Research shows that in-person shopping has made a strong comeback, rebounding sales by 8.2% last year to reach $21.094 trillion globally.* That’s more than what shoppers spent […]

DPAA, the global trade marketing association, driving the digitization of out-of-home media and its growing role in the Omnichannel mix, is holding LATAMDOOH | MIAMI, its first in-person event in the city, on Tuesday April 19 at 5:00pm ET. The event will focus on cross border learning and will feature a case study, discussion and […]

Spotted in Miami this week is this campaign for blockchain company Algorand running on Swiftmile’s Broadsign based digital out of home network, integrated into their pioneering micromobility charging infrastructure and technology installations. Back in June 2021, Swiftmile deployed a network of charging hubs throughout downtown Miami in high-visibility sites managed by the Miami Parking Authority. […]

Edison Interactive has announced that Place Exchange is integrating with its platform dedicated to reaching the highly valuable golfing demographic. Nick Bennett, VP Partnerships, Place Exchange told us “Shark Experience offers an amazing opportunity to reach a highly coveted audience. The platform lets Digital Out of Home play a seamless role on the golf course […]