Adrian J Cotterill, Editor-in-Chief
Yahoo used New York Digital Signage Week to announce its In-Flight Sales Analysis (ISA) for digital out-of-home, allowing advertisers to tie online and offline sales with DOOH ad exposures, as well as measure and optimize for near real-time campaign performance. The solution is enabled by integrations with leading and trusted data providers Catalina, Epsilon, IRI, […]
Ahead of this week’s SOLD OUT AdTECH: OOH – Toronto Conference and next week’s DPAA Video Everywhere Summit (tickets available here) and AdTECH: OOH – New York (tickets available here) our editor in chief Adrian Cotterill sat down with:- Yahoo’s Head of Global DOOH, Stephanie Gutnik to discuss what is in store. The interview can […]
Adrian J Cotterill, Editor-in-Chief
This week Verizon Media officially became Yahoo. This follows the news back in May that Apollo Global Management had acquired Verizon Media (basically AOL and YAHOO) for USD 5 billion from Verizon Communications Inc.. Yahoo now describes itself as a global media and advertising company connecting people to their passions. With one of the largest […]
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