DailyDOOH

Edison Interactive has announced that Place Exchange is integrating with its platform dedicated to reaching the highly valuable golfing demographic. Nick Bennett, VP Partnerships, Place Exchange told us “Shark Experience offers an amazing opportunity to reach a highly coveted audience. The platform lets Digital Out of Home play a seamless role on the golf course […]

Yahoo used New York Digital Signage Week to announce its In-Flight Sales Analysis (ISA) for digital out-of-home, allowing advertisers to tie online and offline sales with DOOH ad exposures, as well as measure and optimize for near real-time campaign performance. The solution is enabled by integrations with leading and trusted data providers Catalina, Epsilon, IRI, […]

Ahead of this week’s SOLD OUT AdTECH: OOH – Toronto Conference and next week’s DPAA Video Everywhere Summit (tickets available here) and AdTECH: OOH – New York (tickets available here) our editor in chief Adrian Cotterill sat down with:- Yahoo’s Head of Global DOOH, Stephanie Gutnik to discuss what is in store. The interview can […]

This week Verizon Media officially became Yahoo. This follows the news back in May that Apollo Global Management had acquired Verizon Media (basically AOL and YAHOO) for USD 5 billion from Verizon Communications Inc.. Yahoo now describes itself as a global media and advertising company connecting people to their passions. With one of the largest […]