DailyDOOH

Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, has joined forces with Stingray Advertising to transform the in-store advertising landscape in Canada. By selecting Vistar’s platform, Stingray Advertising is taking its first steps into video advertising, building on its legacy as North America’s largest retail audio advertising network. This partnership brings cutting-edge technology to some of Canada’s most prominent retail locations, enabling brands to captivate shoppers at pivotal moments during their purchase journey.

In December, Stingray Advertising officially brought its expertise to in-store video, beginning with 576 METRO grocery stores across Quebec and Ontario, including Metro, Super C and Food Basics. This partnership with Vistar enables Stingray Advertising to deliver dynamic video advertising at entrance kiosks and will soon extend to METRO pharmacy banners.

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ABODE Media is a new digital out-of-home advertising network targeting premium residential developments and has just announced its UK launch in partnership with FIAT.

The network will showcase the new, limited-edition FIAT 500e Armani model across prestigious London locations including Battersea, Soho, The Strand, Chelsea and Canary Wharf during London Fashion Week.

ABODE is chaired by industry veteran Brendon Cook OAM, founder of Australia’s oOh!media, and led by former ECN Network founder Craig Cohen. ABODE Media has already installed over 100 screens in premium residential developments where the average household income is over GBP 121,000. The company plans to expand to 650 screens by year-end, focusing exclusively on premium and luxury developments that feature modern amenities such as swimming pools, co-working spaces, communal rooftops and cinemas.

“The rise in hybrid working and Britain’s leadership in online shopping has created a significant opportunity in residential DOOH,” said Chris Earnshaw, Managing Director of ABODE Media. “With Britons now spending an average of 18.5 hours per day at home and making 88% of their purchase decisions there, we’re offering brands unprecedented access to an affluent, engaged audience at their most receptive moment.”

ABODE Media’s launch network already reaches 35,000 residents with a combined disposable income exceeding GBP one billion. The company has secured exclusive long-term contracts with leading property groups including Ballymore Group, Galliard Homes and Canary Wharf Group, positioning it to benefit from the GBP four billion annual investment in premium residential developments across the UK.

“We’re thrilled to unveil the new FIAT 500e Giorgio Armani Collector’s Edition through ABODE’s premium residential DOOH network. It’s the ideal way to reach a luxury-focused, urban audience – particularly during London Fashion Week, when style and innovation are top of mind,” said Sharon Pacitto, Head of Communications and Brand Experience (FIAT & Abarth). “FIAT is always seeking fresh formats and environments to speak with discerning consumers. ABODE Media’s network ensures we deliver our message in a premium and contextually relevant environment.”

The network launch coincides with data showing the UK leads globally in online shopping, with British consumers spending 8.8% of their annual earnings online, compared to 4.3% in the US and France. This shift in purchasing behaviour, combined with sustained hybrid working patterns, has increased the strategic importance of reaching consumers in residential environments.

The next DPAA Research, Retail & Tech webinar will take place on Wednesday March 5 (8amPT/11amET/4pmGMT) and will focus on How Context and Location Can Drive New OOH Revenues in an Omnichannel World.

Nigel Clarkson, Global Chief Revenue Officer, Tap Tap Digital, a global omni-channel DSP with a long history of mobile and location-driven campaigns, will discuss how using data signals such as location and context are a perfect fit for OOH.

The session will explain how both media buyers and sellers can benefit from leaning into readily available data sets to grow OOH revenues. Learn from actual cases how a digital DSP has leaned into OOH bringing digital dollars to the channel. This is a DPAA members-only webinar, reach out to your DPAA representative for registration information.

Research, Retail & Tech
Wednesday March 5, 8amPT/11amET/4pm GMT

Northamber PLC (LSE: NAR), a leading distributor of AV, UC&C and cyber security products and solutions, has announced an acquisition by its subsidiary, Epatra, of Sahara Benelux B.V., a well-established professional AV Distributor.

The aquisition strengthens Northamber’s position in the European Audio Visual market and further builds on it’s existing UK vendor partnerships with Christie Digital and Matrox. Epatra has built a strong reputation for delivering professional audio visual solutions to over a thousand resellers across BeNeLux.

Epatra Ltd. was recently acquired by Northamber in February 2025.

Captivate, the premier proptech solution at the intersection of utility and amenity, delivering curated news and entertainment paired with effective tenant communication, announces the launch of Captivate CANVAS. A modern digital display solution developed in partnership with Videri, this new offering pairs Captivate’s industry-leading content with Videri’s cutting-edge hardware to deliver an elevated visual experience for Class A properties.

Captivate CANVAS features a sleek and beautiful design with an ultra-thin 15.5mm profile and gallery-like frame (bezel) with a matte finish. The solution mounts flush to any surface with no external components required, offering property managers a sophisticated digital amenity that seamlessly integrates to elevate their space. With industry-leading low power consumption, Captivate CANVAS demonstrates a commitment to sustainability while maintaining superior visual quality.

Marc Kidd, Chief Executive Officer at Captivate commented “This partnership with Videri enables us to deliver a sophisticated digital experience that elevates the luxury perception of any property. The combination of our premium content with Videri’s hardware creates an ideal solution for modern buildings.”

This new hardware solution delivers high-impact content featuring a curated mix of need-to-know news, stunning photography, and compelling stories. Property managers can select which Captivate CANVAS design is best suited to their unique space, with flexible display configuration options including single screens or additional complementary displays featuring persistent directory or transit information. Digital displays in residential and office lobbies have proven to increase engagement and overall satisfaction by providing relevant, timely information.

Wes Nicol, Chief Executive Officer at Videri added “Captivate has a proven track record of delivering premium, engaging content to some of the world’s most prestigious properties and Videri is thrilled to partner with them to take this experience to the next level. Captivate CANVAS is a perfect example of how our sleek, design-forward platform seamlessly integrates into any space, creating easy, yet impactful digital experiences.”

LIVE BOARD, INC. and OOH TRACE, an independent platform for real-time, Poof-of-Posting/Proof-of-Play verification of outdoor advertising creative campaigns, developed by Carlos Viladevall, ex. CEO, Posterscope Spain, has successfully completed a system trial to enhance the reliability and transparency of DOOH advertising.

As the demand for accountability in digital and DOOH advertising grows, advertisers and agencies seek greater assurance that their ads are delivered as intended. To meet this need, LIVE BOARD collaborated with OOH TRACE in 2024 to verify DOOH ad delivery through a cutting-edge system trial.

In this trial, LIVE BOARD embedded verification tags in creative assets displayed on its outdoor screens. OOH TRACE’s advanced system then tracked and validated each instance of ad delivery, ensuring accuracy and compliance with industry standards.

This milestone allows LIVE BOARD to offer independent, third-party verification, reinforcing trust among advertisers and agencies while elevating the credibility of DOOH advertising.

Currently LIVE BOARD has over 64,500 screens and continues to expand the network with not only its owned and operated, but also aggregating screens from partners across the nation.

JOLT, Australia’s digital-out-of-home and electric vehicle charging network, has announced the appointment of seasoned sales leader Carin Lee-Skelton as its new General Manager of Regional Sales, ANZ, as it continues to build on strong client and network growth across both the Australian and New Zealand markets.

In her new role, Carin will be responsible for leading JOLT’s sales team across Australia and New Zealand, bringing her extensive media sales experience and leadership skills to grow and diversify JOLT’s client base through meaningful brand partnerships. She will be based in Sydney.

She’s an accomplished sales leader, with more than 18 years’ experience in digital media sales and management, including launching sales teams across the UK, Europe, Australia and New Zealand. She joins JOLT from Accenture Song, where she led Inside Sales and Sales Services. Prior to this, she spent 15 years at Pinterest and Meta during the early stages of their international expansion, working in several senior leadership roles, including the Launch Country Manager position at Pinterest ANZ. Lee-Skelton has also had stints at Manning Gottlieb OMD and Hearst Magazines.

JOLT CEO, Doug McNamee, said: “Attracting someone with the calibre of Carin’s experience in launching and scaling sales regionally and globally is a huge win for JOLT’s Australian and New Zealand clients and sales teams. With a proven track record of building high-performing teams in fast-paced environments across multiple functions and countries, Carin is perfectly positioned to lead our ANZ sales operations. Her progressive, data-led approach ensures we deliver genuine value to clients and markets, helping us expand into new territories, scaling our national footprint, and forging more mission-aligned partnerships.

The appointment comes as JOLT continues to experience record growth in both its charging network and advertising partnerships. In 2024, the JOLT digital out-of-home and charger network grew by 92%, giving brands more opportunities to reach urban audiences and drivers more places to charge than ever before. Last year, JOLT also expanded its footprint in New Zealand, rolling out charging stations in Wellington, while also launching into the Canadian market. JOLT’s operations in the UK were also recognised in the 2024 Electric Vehicle Innovation & Excellence Awards, winning best EV Start-Up of the Year and Best New Services (C&I & Public).

Lee-Skelton’s appointment is effective immediately.

Former President and COO of the Interactive Advertising Bureau (IAB) Patrick Dolan has joined the Out of Home Advertising Association of America (OAAA) as Chief Operating Officer.

He brings 25+ years of experience in strategy, operations, and product development to the OAAA. At IAB, he helped grow revenue from USD seven million to over USD 40 million and launched key initiatives like the IAB Tech Lab and Podcast Upfronts. Most recently, he co-founded fintech firm FxM to streamline media operations and reduce advertising financing costs.

He will report directly to OAAA President and CEO Anna Bager, continuing a long-standing professional collaboration from their time at IAB.

Motio Limited (ASX:MXO) this week announced that it will enhance its focus on the core Media business and reduce debt following the signing of binding Heads of Agreement to sell Spawtz Pty Ltd to a consortium of Motio staff members currently managing the Spawtz software business.

Under the Agreement, Motio will be given a long term, fee free licence to Spawtz (5+5) providing continued access to audience data, uninterrupted XML feeds to the digital displays from the software and the ability to sell online advertising inventory and Electronic Direct Mail to advertisers. This enables the business to continue to develop the growing motio.play media channel, which is in 80 sports centres across Australia.

Motio’s CEO Adam Cadwallader said the sale marked a significant step forward in ensuring Motio continued its evolution to being a unique media business that carried unmatched benefits for advertisers.   

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Officeworks is expanding its retail media offering with the addition of digital screens in 170 of its stores nationally, enhancing customers’ in-store experiences and expanding its media offering for brand partners.

The roll out follows a successful trial in key stores and builds on Officeworks’ successful retail media offering which already offers the opportunity for partners to access a range of owned and paid media advertising. Officeworks’ screen network will display a combination of branded and supplier content on new state-of-the-art digital screens strategically positioned throughout the store for maximum visibility and impact.

Officeworks general manager of customer and online Jessica Richmond said the new in-store screens would further enhance Officeworks’ retail media offering and provide new ways to deliver value to customers and suppliers.

“Reflecting our commitment to making bigger things happen, this evolution of our retail media network will provide our customers with an improved in-store experience and give brand partners the opportunity to connect with them at scale. We’ve seen a strong response from supplier to our current retail media offering so we’re excited to now give them and new brand partners access to digital screens across our store network nationally”.

reo, powered by oOh!media, has been selected by Officeworks to deliver and manage the in-store screen network, including hardware, software and services, under a multi-year agreement.

Neil Ackland, chief retail media Officer, oOh!, said: “Officeworks is an iconic and trusted brand, and this partnership highlights the strength of reo in enabling retailers to stand up a best-in-class screen network by tapping into the expertise of reo and oOh!. I’m delighted to be working with Officeworks to bring their strategic vision to life.”

Installation of in store screens is underway with the full expanded network available from March 2025.