Smart Video Everywhere Launched By @AdomniOfficial

January 22nd, 2025

Adrian J Cotterill, Editor-in-Chief

AdOmni, a leading global digital-first advertising platform and service, has announced enhanced video advertising capabilities with its new program — Smart Video Everywhere.

In an era of fragmented media consumption and scattered consumer attention, the AdOmni Ads Platform now enables brands to seamlessly reach audiences throughout their daily journey — from premium in-home streaming on Netflix, Amazon Prime Video, and YouTube to contextually relevant moments across DOOH and online video environments.

The AdOmni Ads Platform now features Smart Video Everywhere capabilities, helping advertisers overcome the challenges of fragmented video inventory and disjointed campaign management. Cross-channel video campaigns executed through the platform deliver 20% higher ROI and reduce media waste by 20%. Additionally, advertisers using these enhanced features see increased unique, unduplicated reach by 50% and 35% higher ad recall, ensuring that video dollars reach incremental audiences.

“Our mission has always been to simplify how brands connect with their audiences using cutting-edge technology and world-class service,” said Jonathan Gudai, CEO of AdOmni. “By rolling out the Smart Video Everywhere program, we’re solving the complex challenge of reaching consumers across their entire video journey — whether they’re streaming at home, commuting, shopping, or consuming content on-the-go. Our platform now enables brands to create cohesive stories that resonate at every touchpoint.”

Smart Video Everywhere differentiators include:

  • Unified Cross-Channel Buying: Seamless integration of CTV, Online Video, YouTube, and DOOH, which increases media efficiency and enhances campaign performance
  • Premium Inventory: AdOmni is the only video platform to offer premium supply including Netflix, Amazon Prime Video, and YouTube in one place
  • Holistic Reporting and Attribution: Advanced cross-channel attribution and measurement for campaign transparency
  • AI-Powered Efficiency: Smarter targeting, creative optimization, and real-time campaign insights

Jonathan added “The launch of Smart Video Everywhere signals AdOmni’s evolution from a DOOH-centric platform to a true holistic video solution that democratizes access to high-quality video inventory and measurement solutions. This new program empowers clients, especially growth brands and independent agencies to generate more and better cross-channel campaign results.”

Smart Video Everywhere integrates premium video channels such as YouTube, Netflix, Amazon Prime Video, Connected TV (CTV), online video, and digital out-of-home (DOOH) to deliver maximum reach and measurable results.

Learn more about Smart Video Everywhere here or at www.adomni.com.

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#ISE2025 Comprehensive Networking Events List

January 22nd, 2025

Adrian J Cotterill, Editor-in-Chief

Here is a comprehensive list of networking events taking place in Barcelona during #ISE2025. Some of the events are invite only and / or require registration and of course many are already SOLD OUT. Please contact the organisers if in any doubt.

Monday February 3, 2025

ISE 2025 Sixteen:Nine Digital Signage Mixer
Registration can be found here.
18:00 – 20:00
Esdeveniments Esferic Barcelona
Plaça de Dante, 08038 Barcelona, Spain
GPS: 41.368806, 2.165012
Closest street address (across street) – Avinguda Miramar, 31, 08038 Barcelona, Spain

2025 Global Digital Signage Awards
20:00-22:00
Esdeveniments Esferic Barcelona
Plaça de Dante, 08038 Barcelona, Spain
GPS: 41.368806, 2.165012
Closest street address (across street) – Avinguda Miramar, 31, 08038 Barcelona, Spain

Tuesday February 4, 2025

Mixer and Meetup: AV Marketers
16:00 – 17:00
Xchange LIVE Booth 3R150
The organisers’ say “Get together with your marketing colleagues to discuss current challenges and future opportunities which impact AV-marketeers”.

AVNation / HDBaseT ISE Tweet Up 2025
Registration can be found here
16:30 – 18:00
HDBaseT Hall 2 Stand M500

tvONE Happy Hour
16:00 – 18:00
Stand 5D300
Refreshments and snacks will be provided.

Avocor Happy Hour (Registration required to attend, click here)
16:30 – 18:00
Avocor Booth Hall 2, V300

Bose Professional After Work Drink (Private event, invite only)
18:00-20:00
Salamandra Club
235 Avinguda del Carrilet 08907 L’Hospitalet de Llobregat Spain

2025 InAVation Awards
19:45 – Late
Museu Nacional d’Art de Catalunya (MNAC)
Barcelona

Wednesday February 5, 2025

Liberty AV EMEA Lunch: Connect, Collaborate, and Grow at ISE 2025
Registration can be found here
13:00 – 15:30
Hotel Porta Fira
45 Plaça d’Europa 08908 L’Hospitalet de Llobregat Spain
The organisers’ say “Join Liberty AV EMEA’s exclusive invite-only lunch at ISE 2025! Network, connect, and enjoy Spanish tapas with industry leaders”.

Mixer and Meetup: All women in AV including AVIXA Diversity and Women’s Councils
15:00 – 16:00
Xchange LIVE Booth 3R150
Guest Speaker: Iffat Chaudhry, Bid Manager – Involve visual Collaboration
The organisers’ say “Join us on AVIXA Xchange LIVE and the AVIXA Member Lounge where we will host a mixer and meet-up for all women in AV, including the AVIXA Diversity and Women’s Councils”.

VuWall Cocktail Party and Awards Ceremony (RSVP here)
16:00 – 18:00
VuWall Stand 5C700

Symbicon Ltd. Special Anniversary Drinks & Light Bites (Private event, invite only)
16:00 – 19:00
Booth 5A350, Hall 5, Fira de Barcelona, Gran Via
The organisers’ say “To celebrate 20 years of Symbicon Ltd. and IconOne displays, we warmly invite you to a special event: Join us for drinks and light bites as we reflect on two decades of innovation, excellence, and collaboration—and toast to exciting opportunities ahead!“.

AOPEN Drinks & Tapas
16:00 – 17:45
Booth 4N500
The organisers’ say “ISE is almost here, and we’re celebrating with another stand featuring our latest innovations. We’re excited to invite you to our booth for a nice gathering during ISE 2025. Let’s raise a glass, enjoy some delicious tapas, and catch up!”

XYTE Happy Hour
16:30–18:00
Hall 2 Booth 2P300
The organisers’ say “Stop by, have a drink, and learn how Xyte’s cloud-based platform can streamline your AV and UC device management”

Cocktails With AV Magazine (Registration can be found here)
17:00 – 19:00
Booth 5B700
The organisers’ say “Join the cream of the AV industry for cocktails and networking at stand 5B700, hosted by AV Magazine. Kindly sponsored by LAMPRO and Colorlight”.

Peerless-AV Evening Event (Invite Only)
Duvet Club

Thursday February 6, 2025

Official ISE Higher Ed Happy Hour
14:00-16:00
HETMA Booth CS220

AOPEN Drinks & Tapas
16:00 – 17:45
Booth 4N500
The organisers’ say “ISE is almost here, and we’re celebrating with another stand featuring our latest innovations. We’re excited to invite you to our booth for a nice gathering during ISE 2025. Let’s raise a glass, enjoy some delicious tapas, and catch up!”

Avocor Happy Hour (Registration required to attend, click here)
16:30 – 18:00
Avocor Booth Hall 2, V300

Bubble House (Private event, invite only)
18:00-20:00
Marquee Narandam, FIRA Congress Hotel

XUSC Pixels y Cervezas
18:00-21:00
Black Lab Brewhouse
Palau del Mar, Pça. de Pau Vila, 1, Ciutat Vella, 08039 Barcelona
(Ticket Information Can Be Found Here)

#CES2025 @DPAAglobal Curated Experiences Recap

January 22nd, 2025

Adrian J Cotterill, Editor-in-Chief

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, has published a recap of their highly successful Curated Member Experiences at #CES2025. We publish it in full below…

The multi-day Experience included interactive, private audience fireside chats with leading brands and agencies, Out of Home industry members opening dinner, VIP floor tour that focuses on technologies impacting DOOH, the now popular semi-annual DOOH Cocktail Event and various networking opportunities.

CES is the largest gathering of brands, media, tech, and innovation in the world. The event drew over 140,000 attendees and over 4,500 exhibitors. DPAA makes CES more productive and easier to navigate for members.

The experience kicked off with a spectacular dinner at Spago, overlooking the iconic Bellagio fountains. Sponsored by VIOOH, the dinner featured valuable insights from special guests Quan Media Group and Gemini Crypto. Gemini emphasized their extreme growth of business, and their commitment to DOOH given their appreciation for high-impact ad placements and creative-first approaches.

The next day the venue shifted to the Waldorf Astoria for a session with United Airlines representatives who underscored the importance of agency partnerships in storytelling and engagement optimization. The following days were packed with exclusive brand and agency sessions, beginning with the Global Media Director at Lenovo, who discussed the company’s recent FIFA partnership.

ESPN’s VP of Media Strategy & Planning talked about the role of DOOH in the holistic media mix and the role it plays in driving Marketing results. The sessions continued with the Chief Marketing and Customer Officer at RITE AID and Executive Leader of Thrifty Ice Cream, who shared fascinating statistics about organic marketing and celebrity endorsements.

MGM Resorts International’s VP of Advertising & Social Strategy, provided insights into full-funnel marketing strategies, while Valvoline Inc.’s VP of Marketing, discussed customer journey optimization and data-driven approaches to reaching car owners, working alongside NOVUS Media LLC.

A highlight of the experience was the DPAA Global DOOH Cocktail Party, sponsored by Serve Robotics, which brought together industry leaders for an evening of networking and future-focused discussions. The following day featured an impressive lineup of speakers, including Omnicom Commerce’s CEO and EVP who emphasized the importance of creating seamless consumer experiences through omni channel planning.

Wyndham Hotels & Resorts’ VP of Media & Brand Marketing joined CEO of Havas New York, to discuss their partnership and brand activation strategies. The Las Vegas Aces’ VP of Brand Marketing shared insights about innovative advertising approaches leading into the team’s recent WNBA championships.

Xumo’s VP of Marketing interviewed by The CMO Sidekick highlighted the company’s focus on local market impact and measurement strategies. The sessions concluded with Delta Airlines’ Managing Director of Global Product Marketing who outlined the airline’s community-focused approach to consumer engagement in 2025.

The experience culminated in an exclusive CES expo floor tour led by the CEO at Optimal, providing attendees with firsthand exposure to the latest technological innovations.

DPAA President and CEO Barry Frey said “These member activities at CES allow for the unique, collegial interactivity that we have become known to curate as an organization. I am proud of the intimate and engaging discussions that allow all participants to partake in sharing important learnings to inspire business development”.

This curated experience exemplifies the critical role of such gatherings for DOOH professionals, facilitating direct access to industry leaders, fostering valuable relationships, and providing exclusive insights into emerging trends and strategies. As DOOH continues to evolve and integrate with broader marketing strategies, these focused, high-level interactions become increasingly valuable for industry advancement and innovation.

The success of the DPAA CES Curated Experience demonstrates the organization’s commitment to connecting DOOH professionals with key decision-makers and thought leaders, while highlighting the medium’s growing importance in modern advertising strategies. Such events prove essential for understanding market dynamics, building strategic partnerships, and staying ahead of industry trends.

Naxicap Acquires @VuWall

January 21st, 2025

Adrian J Cotterill, Editor-in-Chief

Private equity firm Naxicap has acquired VuWall. You may remember that Naxicap acquired Guntermann & Drunck (G&D) back in 2020 and (then) Tritec Electronic in 2022 so is now basically adding VuWall to its portfolio.

As part of this new collaboration, Thorsten Lipp, CEO of G&D, will now also serve as the CEO of VuWall. Markus Müller-Heidelberg will remain Managing Director of Tritec Electronic and VuWall founder Paul Vander Plaetse will assume the role of Chief Marketing Officer for VuWall, G&D, and Tritec.

“This acquisition represents a significant milestone in our mission to bring together best-of-breed solutions in the control room industry,” said Joseph Pacher-Theinburg at Naxicap. “By leveraging the strengths of VuWall’s software development team and G&D and Tritec’s hardware expertise, we are unlocking new possibilities for innovation and market growth. ”

VuWall and G&D will showcase their latest innovations at #ISE2025 on stand 5J350.

The press release claims that the companies are set to transform the control room industry with complementary technologies that elevate command and control environments worldwide.

AQ Technology Partners acted as the exclusive financial advisor to VuWall in the transaction.

SheerLuxe Campaign w/ C-Screens

January 21st, 2025

Adrian J Cotterill, Editor-in-Chief

SheerLuxe, a UK premier luxury lifestyle brand, has announced a new partnership with C-Screens to bring SheerLuxe’s engaging, premium content to C-Screens’ high-traffic retail locations across the UK.

The collaboration will see SheerLuxe’s curated editorial and video content showcased on C-Screens’ large-format screens, offering an immersive and visually striking experience for shoppers in key retail destinations such as Lakeside and MetroCentre.

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Delta AV Acquired By @CTIAV

January 21st, 2025

Andrew Neale

CTI has acquired Delta AV.

Founded in 1996, Delta AV design, build, and support AV technology all over the US whilst calling Gresham, Oregon home.

In July 2024 CTI acquired Digital Technology Solutions, in June that same year they acquired Advanced Systems Integration and in February they acquired Vistacom, Inc..

2025 Solomon Global Media Summit Speakers Announced

January 21st, 2025

Adrian J Cotterill, Editor-in-Chief

Next Tuesday, January 28, 2025 between 8:30 AM – 6:00 PM the 2025 Solomon Global Media Summit takes place in New York at at 75 Rockefeller Plaza, (Located between 5th and 6th Avenue). There’s still time to register.

Select speakers include:-

Tamara Bebb | CEO | Spectrio
Richard Nunn | CEO | United Airlines Mileage Plus
Eric Hutto | CEO | Diversified
Brett Morrison | President | Terraboost
Liz Gayford | CEO | Creative Outdoor Advertising
Ahmad Ouri | CEO | Sonifi
David Paragamian | CEO | Health Monitor Network
Kevin Jones | CEO | Adams Outdoor

The event will also host other leaders, executives, investors and key stakeholders from across the media, advertising and technology industries.

Join over 200 experts, investors, and innovators from media, advertising, and technology and listen to thought-provoking presentations that showcase recent deals and the future of advertising and entertainment.

Gain insight into the latest in hardware, software, advertising, and marketing services shaping the future of on-premise media, music marketing, and experiential entertainment

Network with top investors and key clients in the media and entertainment industry through scheduled one-on-one sessions, offering unique opportunities for partnerships and business growth

To request an invite or register please email events@solomonpartners.com (the events team will then either register you or send you a personalised invite).

Anyone in, around or interested in the media sector is welcome to attend.

15 Speakers | 200+ Attendees | Breakfast | Lunch | Coordinated 1:1 Meetings

Out of Home Masters Acquired by @TalonOOH

January 21st, 2025

Adrian J Cotterill, Editor-in-Chief

Talon, the leading independent global Out of Home (OOH) agency has acquired Out of Home Masters, the largest independent OOH specialist in the Netherlands.

This strategic acquisition strengthens Talon’s leadership position in Europe and establishes a platform for further growth.

Founded in 2015 by Frank Hardenberg, former Managing Director of Wall Netherlands, CBS Outdoor, and Exterion Media, OOH Masters has grown to become a dominant force in the Dutch OOH market. With billings exceeding €26 million, the agency delivers innovative, data-driven campaigns for renowned brands and agencies such as Havas Media, Talpa Radio and TV, Hunkemöller, Coolblue, Enterprise, Swappie, Flink, Pathé and Tony Chocolonely.

Frank Hardenberg, Managing Director of OOH Masters, told us “Joining forces with Talon was an easy decision – as the best in the OOH market they provide many benefits to both our teams and our clients. Talon has an impressive operation globally and this partnership provides access to their advanced data and technology platforms so we can offer enhanced capability to our clients.”

Since its inception, OOH Masters has built a strong reputation in digital OOH and was recently recognised in Adformatie’s 2024 Media Report as the leader in innovation amongst local media agencies, and #2 media agency overall in the annual ranking. With its established presence across the Netherlands, Belgium, and Luxembourg, the Amsterdam-based agency now plays a key role in Talon’s strategic expansion.

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#ISE2025 Investor Forum, Feb 4 2025

January 21st, 2025

Andrew Neale

The international audiovisual market is an attractive business sector for capital investment in startups and established businesses.

Here’s a new half-day conference, produced in association with Tech Barcelona, which will explore ‘Innovating the Future: Investing in Tomorrow’s AV and Systems Integration Innovations Today‘.

The event which takes place Tuesday 4 February, 10:30-14:00 at CC5.3, will explore market opportunities and investment strategies for the AV sector.

Tech Barcelona is an independent private non-profit association that works to reinforce Barcelona as a model of the international digital and technological ecosystem.

More information can be found here.

New Sharp LM Series On Display at #ISE2025

January 21st, 2025

Andrew Neale

Sharp NEC Display Solutions Europe introduces the Sharp LM Series, a new line of mid-size interactive displays, commanding feature-rich professional capabilities for small meeting spaces and interactive signage applications. Positioned as successor to the NEC MExx1 IR-2 models and a line-up expansion to the Sharp LC, LB and LA Series, the LM Series combines versatility, innovation, and advanced functionality.

Available in 43-inch and 55-inch sizes, the new displays are tailored for various key markets and applications. In office environments, they enhance huddle rooms for corporations and governmental institutions, as well as group learning and focus rooms at higher education facilities.

Furthermore, the LM Series delivers interactive solutions for retail displays, wayfinding systems in shopping malls, and immersive experiences in museums.

The integrated System on Chip (SoC) with Android 14 CTS-compliant operating system offers the most up to date features, smooth out-of-the-box collaboration and ensures seamless compatibility with third-party applications.

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