DailyDOOH

Outsmart, the UK trade body for the Out of Home advertising industry reports spending in 2024 has reached GBP 1bn, an increase of 12% compared to the same period last year. Revenue for the third quarter was up 4.4% totalling £361 million, with Digital OOH revenue up 7.7%% year-on-year and accounting for 67% of total […]

2024 has been a highly successful year for Out of Home (OOH). According to the latest WARC/AA report, OOH advertising spend has grown by 16.7% in H1 and is predicted to grow by 12% year on year in 2024. Also ending the year on a high, Clear Channel UK, one of the UK’s leading OOH […]

The OAAA (Out of Home Advertising Association of America), OMA (Outdoor Media Association of Australia) and Outsmart (Out of Home Trade Association in UK) have announced that they have collaborated with IAB Tech Lab, the global digital advertising technical standard-setting body, to publish a comprehensive document and technical resources to support standardized Programmatic Guaranteed Direct […]

Clear Channel UK, has announces the expansion of its Adshel Live network to 3,500 screens, further solidifying its position as the UK’s largest digital Out of Home network. Since its launch in 2015, the Adshel Live network has helped propel DOOH growth in the UK, offering unparalleled reach, impacts, and proximity to key retail locations […]

Outsmart, the trade body for the UK Out of Home advertising industry reports OOH revenues for the second quarter of 2024 total GBP 355m, an increase of 17% compared to the same period last year. Digital OOH revenue grew 21% and Classic OOH grew 11%. Digital’s share of revenue in Q2 increased from 64% to […]

The annual Outsmart Zero Harm Conference takes place in London on Wednesday October 23 2024 at 10:00 am at the Wellcome Collection. The event will be filled with insightful talks, interactive workshops, and networking opportunities. You will also be able to connect with industry experts and like-minded professionals to exchange ideas and strategies. Date and […]

Out of Home specialist 75Media has launched its first Environmental, Social & Governance (ESG) plan, in line with the UN’s Sustainable Development Goals (SDGs). The business has identified four of the UN-defined goals where it believes it can make the most impact and has set precise targets to ensure progress over the coming years. In 2015, […]

Outsmart, the trade body for the UK Out of Home advertising industry reports OOH advertising revenue for the first quarter of 2024 total GBP 292m, an increase of +16.4% compared to the same period last year. Justin Cochrane, Chair of Outsmart, told us “A strong set of results for Out of Home combined with growing […]

‘They/them’, ‘gay’, ‘straight’, ‘non binary’, ‘trans’… ‘All Varieties’ is an all UK OOH industry campaign, celebrating the labels that help people express their individuality and define their place in the world. Presented June-July to coincide with Pride 24, ‘All Varieties’ is the new public artwork from Martin Firrell, the UK Out of Home industry’s number […]

Barry Frey, President and CEO, DPAA talks about “radical connectivity” and asks folks at his in-person events to “talk to someone you don’t know” and so it was last week, Wednesday March 27, at the DPAA’s fourth event in London where it continued its incredibly successful ‘Breakfast with Ad Leaders’ series. After Barry’s usual monologue […]