DailyDOOH

Clear Channel Outdoor Americas and the United Service Organizations (USO) are working together again this November on a nationwide digital out-of-home media campaign that encourages public support for U.S. military service members and their families during the holidays.

Digital billboards running throughout the month, including Veterans Day, in major markets and airports across the country will raise awareness and encourage civilians to be by their side.

“We’re grateful for our ongoing strategic partnership with Clear Channel Outdoor and how they support the people who serve in the military and their families,” said Larissa Ryden, USO Vice President of Corporate Alliances. “Even when service members are far from home, they’re never alone thanks to the USO and the generosity of our supporters. The public’s support enables us to deliver programs and services that strengthen the well-being of service members and their families.”

The campaign messaging now seen on digital billboards across the country will serve as a reminder that those serving in our nation’s military, and their loved ones, are real people who take on unique challenges from which all Americans benefit. The USO is the only nonprofit organization uniquely positioned to reach service members and their families around the globe with its impactful programming.

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This week it’s time once again for the annual 2024 SEGD Xlab. Now, amazingly in its fourteenth year as the premier event dedicated to the intersection of experiential design and technology-driven storytelling for place.

On Thursday November 7, 2024, Xlab will convene leading minds and innovative practices at the forefront of experience design. Attendees will dive deep into the cutting-edge developments in digital media, immersive and interactive environments, and the evolving landscape of cultural and consumer experiences. Join us for this unparalleled exploration of how technology is shaping the future of storytelling in our built environments.

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Adams Outdoor Advertising has acquired 28 billboard assets in the Charlotte market from Kegerreis Outdoor Advertising LLC, effective October 31, 2024. The terms of the transaction remain undisclosed.

We are told that this strategic acquisition enhances Adams’ out-of-home advertising coverage in one of the fastest-growing markets in the United States. The new assets include a mix of static bulletins and high-visibility digital units, predominantly located along major interstates and commuter routes along the northern and western corridors of Charlotte. Drachman M&A Co. represented Adams in the transaction.

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The Out of Home Advertising Association of America (OAAA) is holding its 2024 Legal Seminar on Tuesday, November 12 and Wednesday, November 13, 2024.

This premier event will be held at the InterContinental Washington DC – The Wharf.

The OAAA Legal Seminar is the foremost gathering for legal professionals within the out of home (OOH) advertising industry.

Attendees will have the opportunity to engage with top legal experts and gain insights into the latest laws, regulations, and best practices impacting the OOH sector.

Key speakers at this year’s seminar include:

• Mike Galasso, Partner, Robbins, Kelly, Patterson & Tucker
• Mike Hershey, EVP – Government Affairs, OAAA
• Gary Kibel, Partner, Davis+Gilbert LLP
• Katherine Killingsworth, Partner, SettlePou
• Wendi Loup, Assistant General Counsel, Lamar Advertising
• Andy McDonald, SVP – Government Affairs, OAAA
• Kannon Shanmugam, Partner, Paul, Weiss, Rifkind, Wharton & Garrison
• Allen Smith, Association Attorney, OAAA
• Kerry Yoakum, General Counsel, Link Media Outdoor

Participants will benefit from a comprehensive agenda featuring sessions on critical legal issues, industry regulations, and practical strategies to navigate the complex landscape of OOH advertising law.

Don’t miss this opportunity to expand your knowledge, stay abreast of legal trends, and network with industry leaders. Early registration is encouraged to secure your spot at this essential industry event.

For more information and to register, please visit OAAA Legal Seminar Registration.

Cineplex Media, Canada’s leading provider of cinema and shopping mall advertising solutions, has announced the appointment of Kristie Painting as Executive Vice President and Managing Director.

“A respected industry leader, Painting brings extensive media and advertising expertise to Cineplex Media. Most recently serving as Country Manager for Pinterest Canada, she previously held the position of CEO of Wavemaker Canada and Vice President of Digital Sales and Revenue Management at Bell Media. Her background also includes senior leadership roles at Olive Media and Checkout 51,” said the company.

In early October, Cineplex, Canada’s leading entertainment and media company, reported box office revenues of $35.2 million for September, exceeding September 2023 levels by three per cent.

The company said it outperformed the North American box office relative to 2019 by nearly four per cent despite a tough comparison, as September 2019 was the second highest September ever with the record-breaking title IT Chapter Two.

The brand has 169 movie theatres and location-based entertainment venues.

Arthur Brockhoff has joined PlexusAV as their new Sales Manager for EMEA.

He will be focusing on the UK, Germany, Belgium, and the Netherlands.

The Advertising Club of Toronto Out of Home Day: The Showdown 2024 is a dynamic event celebrating creativity and planning in outdoor advertising takes place at The Carlu on November 4th.

This year’s Showdown promises excitement, innovation, and fierce competition, all showcased in front of a delighted group of 500+ media industry attendees.

The Ad Club Showdown pits brand vs. brand and genius media planner against their counterparts at agencies across the country.

The Showdown’s format allows for the celebration of the planning teams behind the attention-stealing OOH creative, and not just a focus on the creative itself.

This year’s categories have expanded to include Large Format Digital Billboard (non-3D), Large Format Static Billboard, Transit Shelter/Street Level, 3D/Forced Perspective, Indoor Place Based, Transit/Transportation, Station Executions/Activations, and Client Direct.

Because the Ad Club’s focus is on the people behind the medium, they will be celebrating this year’s OOH Day Merit Award winner, the indomitable Michele Erskine, CEO of OutEdge Canada. Michele has steered the OutEdge ship since 2017 and has been selected as the Merit Award winner by a grateful group of her industry peers. Michele’s Merit Award will be presented at OOH Day on November 4th.

The Advertising Club of Toronto is a not-for-profit organization that serves the advertising industry and all its related services, including media, creative, production, advertising, and marketing. The Ad Club’s mandate is to raise and distribute charitable funds to the National Advertising Benevolence Society (NABS) and through a series of student scholarships by organizing events that present the newest ideas and developments in the advertising industry, and to create social and business networking opportunities for ad industry colleagues.

This week, the Ströer Group completed its acquisition of all the shares in Aachen-based RBL Media GmbH.

RBL Media has an extensive and attractive portfolio of advertising concession contracts in the German cities of Leipzig, Essen, Dortmund, Aachen, Münster, and Erfurt. The contracts have an average remaining term of around ten years and most of the advertising installations used to monetize these contracts are already in place.

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Diversified, a leading global technology solutions provider, has officially opened its new headquarters in Plano, Texas, marking a significant step in the company’s strategic expansion.

This new facility is designed to support the company’s growth in key markets and serve as a showcase for the cutting-edge technologies it designs and builds for clients worldwide.

Located in the heart of Plano’s dynamic business corridor, the new headquarters offers a prime location with easy access to Dallas-Fort Worth International Airport and the wider Dallas metroplex. This central location not only enhances Diversified’s ability to attract top talent from the region’s growing technology ecosystem but also ensures easy accessibility for clients and partners, both locally and globally.

“This new headquarters is a working example of what we do best—integrating advanced technology into functional spaces,” said Eric Hutto, CEO of Diversified. “It’s designed to showcase how modern technology can adapt to the needs of any business, providing an interactive space for our clients to see the practical benefits of the solutions we deliver.”

The space will support Diversified’s executive leadership team and provide a functional workspace for both local teams and visiting associates.

The facility features a variety of advanced audiovisual systems and cutting-edge collaboration technology, including:

• Foyer Entrance: A large direct view LED wall greets guests as they enter. Controlled via a touch panel or wireless interface, the wall can display dynamic content curated by Diversified’s creative teams. Uniform audio coverage is provided through ceiling speakers, offering a seamless and inviting experience from the moment visitors step into the space.
• Main Conference Room: Equipped with dual displays, the executive conference room seats up to 10 and is optimized for collaboration with Microsoft Teams Room solutions and AI-powered cameras. The system offers automatic presenter tracking, dual cameras, and audio capture through ceiling-mounted microphones, ensuring high-quality video and audio conferencing. Motorized blinds and polarizing privacy glass, controllable through the Teams interface, add further flexibility for environmental controls.
• Open Area: Featuring a 1.2mm direct view curved LED wall, the open area serves as both a collaborative workspace and a production backdrop. Equipped with high-bandwidth connectivity for future technology upgrades, the space also includes ceiling-mounted speakers and multiple audio zones for independent volume control. A ceiling-mounted camera supports presenter tracking for future production functionality, making the area adaptable for various use cases.

Ballyhoo Media, the largest waterway media company in the US has announced a 10-year ferry transit advertising agreement with the New York City Economic Development Corporation (NYCEDC) and the New York City Department of Transportation (NYCDOT).

While most out-of-home advertising focuses on land-based assets, Ballyhoo Media is redefining the space by expanding its innovative waterway media to transit systems like Staten Island Ferry and Washington State Ferry. Building on the success of its digital boats in Miami, Ballyhoo is partnering with these culturally integral transit systems to modernize them with impactful, large-format advertising.

“This partnership gives brands a fresh way to connect with New York City audiences in unique, uncluttered spaces,” says Tyler Zlatin, CRO of Ballyhoo Media. “It’s unlike any other commute in the City. Passengers enjoy a 30-minute journey surrounded by breathtaking waterfront views. With limited OOH options in Staten Island, this advertising program is one of the few ways brands can reach an engaged, captivated, and affluent audience.”

Running 24/7, 365 days a year, the Staten Island Ferry serves as a vital link for both commuters and tourists, offering seamless transportation across New York Harbor along with breathtaking views of the Statue of Liberty and the Manhattan skyline.

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