DailyDOOH

Miami based entertainment and branding multimedia company, AblacktieAffair, has launched a new digital advertising network across Florida’s popular Cuban Restaurant chain; Sergio’s Restaurants.

This new Digital advertising network is geared towards giving local businesses advertising opportunities while providing headline news to people on the go.

The network has been launched with two Android Tablets mounted in security housings at six of Sergio’s Restaurant locations: Coral Gables, Doral, Kendal, Hammocks, Weschester and Pembroke Pines.

Roly Daniel, co-founder of AblacktieAffair said: “We are starting our new Digital Signage network with Sergio’s Restaurants with the next placement being in hotels and gas stations. Alongside this, we also have some very ambitious projects lined up, including full touch interactive systems for festival”.

Together with Yashar Rezaie, AblacktieAffair co-founder, Roly Daniel has been running entertainment events in Miami for 17 years and he says that their new digital signage venture as a way to deliver business solutions for local communities… as well as an opportunity to spread the message about positive creative thinking through music and art.

It would appear that Steve Schott is no longer President and CEO of Comark Interactive Solutions.

We believe that Comark LLC CEO, Greg Baletsa is the interim CEO for Comark Interactive Solutions while they look for a new CEO.

Comark designs and builds interactive computer and display solutions for industrial, transit and public infrastructure and of course was recently selected to provide public communications structures to replace over 6000 phone booths with free Wi-Fi hotspots in New York City, i.e part of the #LinkNYC consortium.

Monster Media has started to assert a number of its Social OOH Patents, variously US Patent; 8,886,759, US 7,450,954, US 8,615,565 and US 8,880,649 all of which are related to different forms of Interactive Out-of-Home technology.

The first court case and subsequent settlement has been announced with regard Aerva’s patent infringement – an action was filed by Monster Media on February 13, 2015 in the United States District Court for the Southern District of New York. Monster Media are asserting their rights as a practising entity and so cannot in anyway be called a Troll – unlike the (other) Florida goat-herder.

Stephen Randall, EVP Mobile and Social Technology, Monster Media, told us in a phone call earlier this week “We are glad to have reached this settlement with Aerva. The ability to engage with audiences and amplify a brand’s messages across multiple channels has become a critical part of an Out-of-Home network’s toolkit. Our intellectual property is a key enabler of that experience and helps us defend the strategic market position for our Monster Social platform.”

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Marketo, Inc. (NASDAQ: MKTO), this week announced a strategic relationship and integration with Gimbal, Inc., a leader in location and proximity-based mobile engagement. Through this integration, marketers can better personalize their engagement and communicate with customers and prospects wherever they are with the use of mobile location technology.

Marketo will be hosting a live demonstration of this technology at #CannesLions Data & Innovation Festival – specifically Thursday, June 25, from 10:54 to 11:04 a.m. in the Palais des Festivals, where attendees will be able to see how Marketo is revolutionizing location-based marketing by leveraging powerful Gimbal technology in combination with marketing automation.

Gimbal, currently a member of Marketo’s LaunchPoint™ partner ecosystem, is integrated into Marketo’s recently launched Mobile Marketing Engagement platform. The Gimbal platform provides marketers with valuable location information, which can be passed through the client’s engagement marketing engine, signaling next steps for marketers based on opt-in customer behavioral data.

Steve Sloan, senior vice president of partnerships and product strategy at Marketo told us “The future of marketing is centered on marketers’ ability to engage their customers everywhere. By teaming up with Gimbal, marketers now have access to both rich proximity data and customer behavioral data from Marketo so they can send the right message at the right time. By bringing mobile into a comprehensive marketing strategy, we are continuing to break down silos so marketers can demonstrate innovation and business impact on their organizations.”

Kevin Hunter, chief operating officer, Gimbal also told us “Gimbal’s location-aware technology combined with Marketo’s marketing automation will provide even more precise and relevant location-based mobile engagement,” said Gimbal’s expertise in macro- and micro-location, combined with Marketo’s industry-leading marketing automation software will give marketers endless opportunities to interact with customers wherever they are based on location and proximity triggers.”

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Tata Communications’ branded Heathrow Express trains have rolled into service as part of a campaign that will see the company wrap Heathrow Express’s entire fleet of trains. This is the first UK advertising sponsorship deal for Tata Communications, the flagship communications arm of the $100 billion Tata group.

Heathrow Express, London’s airport train service, carries 17,000 passengers a day between Paddington and Heathrow Airport. With a journey time of 15 minutes, it is the fastest way to get to central London from one of the world’s busiest air travel hubs.

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Boston is getting a taste of the unlimited possibilities at Mohegan Sun thanks to interactive touchscreen games on bus shelters across the city where participants can win a variety of exciting prizes.

Waiting for the bus? Just walking past? The ‘Tap Here’ button calls to passers-by promising that ‘Anything can happen’ – and those adventurous enough to tap could instantly win an overnight stay or play a wide array of interactive touchscreen games.

Earlier this month there was also a live experiential event in Boston; free stays, celebrity appearances, free food, Mohegan Sun gift cards etc.

Mohegan Sun’s campaign was conceived by TAXI NYC produced by Grand Visual with media planned and booked by C2C Outdoor and Media Storm, LLC on delivered on JCDecaux screens in Boston. 

George Galinsky, Senior Vice President of Marketing Communications Mohegan Sun, said “What this campaign is able to demonstrate, through the interactive bus shelters and the live experiential event, is the fun experienced at Mohegan Sun on a daily basis. The digital activation is a great way to bring that feeling to life for passers-by as they go about their daily lives.”

Reid Miller, Executive Creative Director TAXI NYC, told us “With this campaign, we’re able to interact with busy Bostonians, get them off their cell phones and give them a brief escape into Mohegan Sun’s world of unlimited possibilities.” and Katie Gallagher, Account Supervisor TAXI NYC, said “Through the wide array of stunt day executions, vinyl wraps, and various interactions, such as trivia and memory games, our interactive bus shelter campaign does a great job at establishing Mohegan Sun as not only a place for gaming, but as a world-class entertainment destination.”

The interactive touchscreen campaign will be live in Boston throughout the month of June, where multiple free overnight stays will be randomly awarded daily.

Look At Me, the astonishing Women’s Aid digital out of home campaign, one of the winners of Ocean’s 2014 Art of Outdoor competition, has been awarded a coveted Gold Cannes Lion.

Created by WCRS, Look At Me won the Gold Lion in Outdoor this week – it is of course, the second Ocean competition winner to collect a Gold Lions as ‘Pennies for Life’, a charity campaign by DLKW Lowe, won a Gold Cannes Lions in Mobile in 2013 – and British Airways was also shortlisted for an interactive out of home broadcast live from the Caribbean some five years ago.

Ocean marketing director Richard Malton told us “Ocean’s competition has educated and inspired our industry and helped deliver the success story of digital out of home so far. It has always been our ethos to stimulate understanding and exploitation of the medium to the best possible effect. Look At Me is exemplary and a worthy Gold Cannes Lion winner – the greatest prize there is. We congratulate everyone involved.”

WCRS worked with famed photographer Rankin, a long-time supporter of Women’s Aid, Ocean and posthouse Smoke and Mirrors to create Look At Me, interactive billboards which showed the image of a bruised woman with the simple imperative, ‘Look at me’.

The collaboration was truly a world first as the attention of people looking directly at the digital screens (monitored by Quividi cameras and audience measurement software) triggered an immediate change in the creative.

Timed to coincide with International Women’s Day on Sunday, March 8th, the creative raised awareness of the how domestic violence charity Women’s Aid saves lives and how society can make tangible changes in the fight against domestic violence.

Control Group and Titan, key members of the team behind LinkNYC, announced Tuesday that they will merge and be acquired by a consortium of investors led by (recently announced) Sidewalk Labs.

We are told that this new company, named Intersection, will combine both companies’ expertise in technology and innovation at the convergence of the digital and physical worlds.

LinkNYC, their groundbreaking project in New York City with partners Qualcomm and Comark, will create up to 10,000 communications hubs that provide city residents and visitors with free public gigabit Wi-Fi, access to communications, information and municipal services across the city. Intersection will aim to extend the thinking and approach behind LinkNYC into an array of solutions to help make cities around the world more livable and connected.

Sidewalk CEO Dan Doctoroff will serve as the Chairman of Intersection. Doctoroff was quoted as saying “By bringing these two industry leaders together, Intersection will help make cities connected places where you can walk down any street and access free ultra high-speed Wi-Fi, find transit and wayfinding information, access information about city services — the possibilities are endless. Titan brings deep understanding partnering with governments and transit authorities, while Control Group has unparalleled expertise in creating digital products and experiences for the physical world. With LinkNYC, Control Group and Titan have shown that by integrating new technologies into existing infrastructure cities can reinvent these assets – providing not just more modern, free services to citizens but even more revenue to cities. As Sidewalk Labs works to scale technology solutions for cities around the world, this is just the first of many urban challenges we will be tackling.”

Control Group is known for its public interfaces in mass transit, airports, cultural institutions and retail. Titan of course has a significant out-of-home advertising business that generates revenue for cities and municipal authorities, and has operated the New York City public phone booths now being converted under LinkNYC. Don Allman, CEO of Titan, told us “Intersection will allow us to play a pivotal role in helping cities and municipal authorities deliver improved city services and a better customer experience.”

The companies will combine New York City offices to encourage a collaborative environment. Senior management teams from both Titan and Control Group will remain at Intersection. Control Group and Titan will continue to provide their world-class roster of clients with excellent service – across digital strategy, technology, design and out-of-home advertising. Intersection will also provide current and future clients with new urban experience and information products and services that build on the strengths of both companies to create value for citizens, brands and governments and to improve life in cities around the world.

Financial terms of the deal have not been disclosed.

Dave Etherington, Chief Strategy Officer of Intersection, will present ‘How OOH is Transforming Cities Around the World at The DailyDOOH Investor Conference on Wednesday Nov 4, 2015 (as part of New York Digital Signage Week).

The UK’s Bullring Shopping Centre have enhanced their digital media portfolio with investment in a second LED screen from ADI.

The early financial and experiential value derived from their initial LED display (installed back in December 2012) encouraged the Bullring to procure an additional large format screen for the Upper Mall East which will be used solely for advertising purposes.

This new LED is identical to ADI’s first 23m² installation at the Bullring’s Upper Mall West and the 6mm SMD screen displays full-motion advertising – increasing exposure for brand advertisers who can now target shoppers as they pass through both main thoroughfares of the Bullring’s Upper Level.

Nita Chambers, Head of Commercialisation at the Bullring Shopping Centre said “When we investigated the original screen installation in 2012 we were faced with two choices; (a) screen that’s solely agency-owned or (b) making the investment ourselves in an ADI screen, which allowed us to choose our media partner and ultimately choose what would be broadcast. We chose the latter option which has been successful for Bullring and has led us to add a further screen.”

She added, “ADI have been hugely impressive. The quality of the screen speaks for itself, but their ongoing support and service and maintenance has made ownership a pleasure and also meant that ADI were the natural choice of supplier when we looked to add a further screen to our centre’s digital portfolio.”

Drew Burrow, ADI’s Business Development Manager, told us “The model of screen ownership has proven to be both viable and lucrative for shopping centres, particularly those in the top-tier, where brands are keen to target their desirable audiences of receptive consumers. ADI have worked with more than 10 centres who have chosen to make this investment, and all of our clients have recovered their costs within a 12-18 month period; with a lifespan of 8-10 years they can look forward to a very profitable asset in the coming years. We are now finding that many smaller centres are keen to explore large screen ownership and we hope to replicate a similar model at additional centres across the country.”

ADI are one of Europe’s leading names in LED screen installation and rental. Having installed the first LED screens in UK football back in 1997.

FerryAds announced this week that the City of New York has awarded the firm two, prominent (static) spectaculars located on walls at the top of the stairs/escalators at the entrance of the Whitehall Ferry Terminal, Manhattan.

Teresa Rampulla, Advertising Sales Manager for FerryAds told us “With the industry predicting that OOH advertising will continue to rise because of the benefits it brings through connecting and interacting with consumers by way of impressive digital displays, the addition of these type spectaculars is an important development for entities interested in consistent communication with consumers and tourists alike by way of the Staten Island Ferry”.

FerryAds additionally offers Wi-Fi campaigns and through the Staten Island Ferry Wi-Fi Sponsorship, an advertiser’s logo and website link can appear on the user’s web browser in a six second Splash Screen (audio is also available), as well as four Internet Kiosks in the Ferry Terminal concourse at Whitehall.

FeerryAds have three digital LEDs in total – one 10×24 LED in the centre of the two wallscapes at the top of the stairs (and visible from the street) and two LEDs inside the terminal itself.