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Amscreen, Europe’s leading provider of in-store digital screen media, announces a major review of its Media Sales division. The review will cover all aspects of the media sales process at its Great Portland Street office in London, including external relationships with advertisers, agencies and network partners as well as its interaction with the Amscreen operations team in Bolton.

As part of the restructure, Jamie Lindsay has decided to leave Amscreen to pursue other interests. He will be replaced by interim MD, Andrew Oldham, who will review the media operations and advise on the best structure and strategy for the future.

Simon Sugar, CEO of Amscreen told us “Amscreen’s Media Sales division has made great progress in the three years that Jamie Lindsay has been at the helm but he now feels that the time is right for a new challenge. I wish Jamie well in his future career”.

Andrew has extensive media experience and has worked in the Digital Signage/ DOOH markets at CBS Outdoor (now Exterion), Ocean Outdoor and ECN Live.

If anyone in the UK fancies having the private car registration number plate P11 LCD on their car then it’s for sale.

Anyone interested should contact Phillip Hulme at Phil.Hulme@SevenMediaUK.com

It’s being sold for a reasonable price we are told.

Mark Carlson has joined NanoLumens, Atlanta, as General Counsel and vice-president of strategic initiatives, reporting directly to Rick Cope, CEO of the manufacturer and marketer of visualization solutions company.

The appointment underscores the importance of having General Counsel that is broadly experienced in working with rapidly evolving globally focused knowledge-based companies.

“The role of General Counsel has changed dramatically over the last 10 years and, increasingly, a company’s General Counsel is being called upon to play a more important role in shaping how businesses operate, managing different kinds of risk, and guiding corporate conduct overall,” says Cope. “Mark has both the legal and general business background we need at this critical juncture in our growth trajectory. He brings both the legal and strategic business acumen to our senior management team that will help us to achieve our long-term growth objectives.”

Before joining NanoLumens, Carlson served was corporate/M&A group chair at Baker, Donelson, Bearman, Caldwell & Berkowitz, a large law firm and lobbying group. He held various positions at that firm for almost 11 years before his recent move to NanoLumens.

He has also served as director of business development at Fantasma Networks, a Silicon Valley wireless start up; as an attorney at Shearman & Sterling; and as a consultant at the Boston Consulting Group.

Further to Claude Lamoureux’s appointment last January as vice-president, digital and display development at Cogeco Métromédia, and to better equip the company for the development of new partnerships, Cogeco Diffusion has announced the appointment of Jean-François Rioux to the newly created position of vice-president, business development and partnerships for Cogeco Métromédia.

Jean-François Rioux

As part of his new role, Rioux will prioritize all strategic development initiatives for Cogeco Métromédia’s current and future business model, leveraging his many years of experience in Display to support development, with the goal of adding new display partners and growing the company’s portfolio.

Rioux’ appointment results in the creation of a new general sales manager position for Cogeco Métromédia, for which recruiting now begins. The person assigned to this new position will have overall responsibility for the entire Cogeco Métromédia Sales sector.

In this context, Daniel Dubois’s current mandate has been broadened and he now is vice-president, sales and marketing, for Cogeco Diffusion and Cogeco Métromédia. The new general sales manager will report directly to Dubois.

Cogeco Métromédia’s entire sales sector will continue to report to Rioux until a general sales manager is appointed.

Richard Lachance, president and CEO of Cogeco Diffusion, said he was very pleased to announce these appointments and new structure that will “foster greater efficiency in our ability to serve our customers with a better overall offering.”

Cogeco Diffusion, one of Québec’s largest radio broadcasters, operates 13 radio stations across Québec as well as Cogeco News, one of the province’s largest news agencies, as well as Métromédia.

Stephen Ghigliotty, formerly director of business development for Cineplex Digital Solutions in Canada, has joined Rouge Media, Toronto, as director, business development and innovation.

Stephen Ghigliotty

Rouge Media, a 12-year-old company owned by Martin Poitras, president, also has offices in Montreal and New York.

While the bulk of the business is large format static murals, Rouge is starting to roll out digital.

It already has a significant number of screen-equipped charging stations that are also audio enabled, installed in its Beauty, Campus and Resto/bar networks in Canada and the US.

Ghigliotty earlier worked with Agency 59, Saatchi & Saatchi, and RSCG New York, and has considerable experience working with retail and with luxury brands.

Dan Williams has joined Dayton, Ohio-based STRATACACHE, provider of scalable, high-performance digital signage, media distribution and enterprise video acceleration technologies, in the position of senior director of customer activation.

Williams, previously with the McDonald’s Corp., brings 20-plus years of marketing and relationship building expertise to STRATACACHE, and will help lead customer activation strategies for key STRATACACHE retail clients worldwide.

Chris Riegel, CEO of STRATACACHE, says, “Dan’s addition to our leadership team is a great complement to the deep customer focused approach we provide all our clients. His ability to build the business case and return on investment model in the migration from print to digital in-store is unmatched in the industry.”

Serving the Digital Signage, In-Store Interactive, Mobile Digital and Media Activation marketplaces across seven key vertical markets and nine key regions around the globe, STRATACACHE serves mid- to large-tier customers with world class technology, strategy, media and sales optimization solutions to help customers improve their sales growth, revenue performance and to enhance the quality of their customer experiences.

It has over 1.3 million software activations globally. In addition to its Dayton headquarters, it has offices in New York, Toronto, Montreal, Vancouver, Los Angeles, London, Hong Kong, Tokyo, Adelaide and Luxembourg, serving 28 countries.

IntuiLab, provider of IntuiFace interactive experience creation platform, and Quividi, automated audience measurement company have announced the availability of a joint solution that collects and blends the biometric characteristics, on-screen selections and location-based information of a visitor using a touch screen.

In other words, this is a solution that automatically collects, blends, calculates and reacts to demographic and engagement statistics, on-screen selections and location-based information of a visitor using a touch screen.

This contextual, real-time understanding of demographic preferences and customer engagement should lead to more context-sensitive designs and replace guesswork with data-based optimization of design effectiveness and content relevance in interactive digital signage deployments.

This solution delivers two key benefits:

• The ability to automatically adapt content – in real-time – to the demographics of the audience. For example, using gender detection to determine which clothing line to promote;
• Deep, statistics-based insight about users and their biases. For example, identifying the preferences – based on onscreen selections – of different genders, ages, location and other user and environmental factors.

The two companies consider that the contextual, location-specific, real-time understanding of demographic preferences and content effectiveness is a game-changer for digital signage owners. With this insight comes a deep understanding of what does and does not resonate with a target audience, eliminating guesswork. They call it ‘the holy grail of signage deployments’.

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Wichita, Kansas-based Fliphound, a pioneer of real-time online buying for outdoor digital billboards, has announced that its online buying and selling platform can now be accessed directly through Daktronics Visiconn Display Management Solution to provide seamless and automatic configuration of Fliphound for Daktronics display owners.

As of today, digital billboard owners using the Daktronics Visiconn dashboard can activate Fliphound to sell their digital inventory online.

“By working with digital billboard market leaders like Daktronics, we can grow the outdoor digital market by helping operators tap into digital advertisers and online buyers to access the $54 billion digital online advertising market,” says Douglas Robertson, CEO and and co-founder of Fliphound.

“Millions of small and medium-sized businesses want to buy digital billboards the same way they buy Internet and social media ads. Our platform demonstrates how we are working to bring solutions to operators, and Fliphound has a proven track record of attracting new, local advertisers to out-of-home advertising. Eighty-nine percent of Fliphound customers are local advertisers and more than 85% of the 500+ Fliphound advertisers are new to outdoor advertising.”

“Over the past several months, the interest in Fliphound’s service from our customers has been increasing,” says Collin Huber, Daktronics OOH sales manager. “We have integrated Fliphound into our Visiconn management software to facilitate easier use of the buying and bidding platform offered by Fliphound.”

Daktronics, headquartered in Brookings, South Dakota, is one of the largest manufacturers of outdoor digital displays. Since its foundation in 1968, the company continues to experience tremendous growth, as traditional billboards are being replaced with the more versatile digital displays and as outdoor screens in stadiums are being upgraded to high-definition.

Fliphound is continually advancing its platform with new feature enhancements and distribution partnerships to bring the ease of online bidding to more of the outdoor digital advertising space. In late 2014, the company released Day Parting functionality that allows advertisers to show their ads during different drive times. Then in Jan./15, Fliphound released its mobile app for iOS and Android smartphones and tablets, which enables advertisers to manage their content, adjust bids and start or stop their campaigns from the convenience of their mobile devices.

The flexibility to start and stop ads with the push of a button has been hailed as a favorite feature by 81% of Fliphound users.

Daktronics helps its customers impact audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audio-visual systems and implementation with offices around the globe.

Fliphound is a trusted online marketplace for purchasing digital billboard advertising. Fliphound allows marketing and social media professionals to leverage digital outdoor space as part of their online advertising programs. Users can open a Fliphound account for free and begin advertising in real time. Fliphound’s mission is to connect advertisers to digital billboards, at any price point, to make buyers and sellers lives better and simpler. Whether you are an advertiser using Fliphound to purchase advertising or you use the platform to sell your billboards, it is all about changing the way business is done – one flip at a time. Fliphound is a privately held company headquartered in Wichita, KS.

Amscreen announced this week that they are working with FOX International Channels to assist in targeting key segments of a wider TV viewing audience in real-time, through the use of Amscreen’s measurable OptimEyes technology and Audience Assured Advertising.

In an industry first, FOX International Channels (FIC) is pioneering the use of the system to target multiple audiences for multiple shows in one deal. They are utilising Amscreen’s national reach via 500 screens in venues that detect a viewer’s age and gender. Employment of the network in this way represents a new and efficient, cross-product use of the OptimEyes technology and Audience Assured Advertising packs.

AAA of course allows advertisers to only pay for the selected audience delivered as well as have an understanding of the real-time traffic flow, offering insight on fluctuations in interactions based on locations and time of day/day of week.

FOX International Channels will be using this platform to create a bespoke schedule in order to engage specific audiences including Adults 16-34yrs and Males 35-54yrs with upcoming series on FOX, National Geographic Channel and Nat Geo WILD. They include the highly-anticipated mystery thriller WAYWARD PINES starring Matt Dillon and Juliette Lewis (FOX), and the UK Premiere of popular car improvement show CAR S.O.S. (National Geographic Channel) which returns for its third season.

Mike Hemmings, Marketing Director, Amscreen Ltd told us “FOX has taken OptimEyes®and our AAA packs to a new level through multi-audience targeting for their shows. The flexible and targeted nature of our national network of screens means they are reaching the right audience, at the right time and brands only pay for what we deliver through our real-time monitoring.”

Campaigns will feature across screens nationwide and are also optimised based on high traffic locations within key geographical areas of focus, including London, Midlands, North West and Scotland. The use of this technology will ensure that adverts are run at times when the specific audience profile is strongest and therefore will improve audience relevance and efficiency.

With measurement top-of-mind in the Out-of-Home and Digital Out-of-Home industries, INRIX Inc., Kirkland, Washington-based global provider of transportation intelligence and connected car services worldwide, formally introduced during a webinar Thursday, May 7, the first analytics platform to tap big data from the connected car for urban planning, retail site selection and advertising measurement.

Through unique analysis by the company – which also has head offices in Cheshire, England, for EMEA and in Beijing for the APAC region – into the movement of people, vehicles and commerce in cities worldwide, INRIX Insights is believed to be the first platform to provide business and government with the ability to gain insight from the connected car for use in planning new roads and transit systems, locating a business or measuring the results of a marketing campaign.

The platform leverages real-time GPS data from a growing network of more than 250 million vehicles and devices.

We expect to find the new products from 10-year-old INRIX a major topic of conversation during #AmplifyOOH in San Diego next week (May 11-13, 2015), following its May 7 webinar debut.

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