DailyDOOH

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has said that it will launch its first-ever comprehensive Reach and Frequency (R/F) planning tool in January 2025.

They say that this tool marks a significant advancement in OOH advertising, offering the industry a new standard for precision in planning and analytics.

Lara Menzies, Director of Marketing at COMMB told us “Giving advertisers the detailed insights they need to plan accurate, targeted campaigns, only enhances the effectiveness of OOH advertising. It helps drive better outcomes and strengthens marketing strategies across Canada”.

The R/F planning tool will be available on ROADMAP, the industry’s platform for inventory management and OOH planning. Designed to integrate seamlessly, this tool provides granular analysis down to individual Outdoor assets. Utilizing factual data, moving away from general estimates or extrapolations at market-level.

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Leading digital outdoor media company QMS has released the results from its global-first research on the role human attention plays in out of home environments.

Amplified Intelligence CEO and Founder, Dr Karen Nelson-Field, topld us “The research confirms that OOH is far more than a fleeting glance – it captures real, measurable attention that translates into meaningful brand impact. This OOH data will serve as a powerful extension of our attention measurement framework, demonstrating how attention-based insights can complement traditional metrics to reveal the true impact of ads across multiple channels. In an era where capturing and holding attention is increasingly difficult, this data is key to driving stronger, more effective brand outcomes.”

The research therefore debunks the myth that OOH is a glance-only medium and showcases how brands can leverage the attention flywheel to maximise their OOH investment.

The landmark research by QMS and audience measurement company Amplified Intelligence revealed OOH ads scored an average 12 seconds of total attention.

Importantly, 90% of the QMS sites tested by Amplified Intelligence secured more than 2.5 seconds of active attention, which is the global threshold for something to be committed to long-term memory. In addition, the research found that OOH was 5.9 times more likely to deliver above the attention memory threshold than other digital channels.

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For almost a decade, the DPAA Summit has easily been the largest one-day Global Media and Marketing Event and this week’s DPAA #VideoEverywhere Summit did not buck that trend and was once again, incredibly well attended.

Attendance figures for previous years have always been high (certainly between eight and nine hundred for each summit over the last two years) BUT (not that it is that important) has never quite broken the one thousand barrier.

Unoffically however we understand that this year’s event was very close, attracting 972 attendees.

Telestream and Starin have announced a distribution partnership to deliver Telestream’s cutting-edge workflow automation and media processing solutions across the United States.

Starin will distribute Telestream’s complete line of media processing, production, and distribution solutions for cloud, hybrid, and on-premises operations through its nationwide network of system integrators and value-added resellers.

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Teams led by Solomon Partners, The Out of Home Advertising Association of America, DPAA Global, and Cycle for Survival, the official rare cancer fundraising program of Memorial Sloan Kettering Cancer Center (MSK), have been participating in Roadblock Cancer.

This charitable non-profit advertising initiative was a highlight of this October’s Out of Home New York and on Tuesday evening at 19:15 the billboards in Times Square featured adverts supporting the Memorial Sloan Kettering Cancer Center, one of the world’s leading comprehensive cancer centers.

Roadblock Cancer is part of a collaborative effort to support MSK’s Cycle for Survival, the fundraising program dedicated to beating rare cancers. Out of Home companies are contributing (more) media space to help advertise the events, which will take place nationwide January through March of 2025.

#ff @Cycle4Survival @YourOAAA @SolomonPtners @DPAAGlobal @mboidman

Superstar Music Artist and Youtuber KSI’s new single ‘Thick Of It’ has seemingly exploded across the internet since it’s release. It debuted at Number 14 on the UK’s Official Charts, hit the Top 50 on Spotify in the US and we are told, is set to debut on the Hot 100 chart as well

UK based Breaking Ads Agency worked with Atlantic Records on a campaign to book OOH Media on some of the biggest Digital Screens in Europe which included Clear Channel UK’s 72M long Cromination in London, JCDeaux UK’s Old Street Roundabout Screens, Elonex’s Victoria Warehouse Screen in Manchester and their Starlights Billboards in Birmingham.

In addition, the convoy of 20+ DigiVans across Birmingham and London which was also used in the campaign may well be the biggest convoy of DigiVans ever done.

Despite a massive round of layoffs at Tesla back in April which removed at least 500 employees from the Supercharger team, Tesla has announced that its Tesla Supercharger network has resumed its expansion.

Globally, Tesla opened 2,800 new Supercharger stalls during the three-month period ending September 30, an increase of 23% from the year earlier.

According to the website Supercharge.info, which relies on user contributions to track the opening of new stalls, there were 2,677 Supercharger stations in North America at the end of September, 125 more than at the end of the third quarter.

In September, General Motors electric vehicles made by Chevrolet, GMC and Cadillac joined the growing list of vehicles to have adopted Tesla’s North American Charging Standard (NACS). The network of cuurse already allows access via adapters, to EVs made by Ford, Rivian, Honda and Volvo. The likes of Nissan, Hyundai, Toyota, BMW, Volkswagen, Volvo and Jaguar have also signed agreements to start allowing access in 2025.

London based company Hello Lamp Post encourages people to look at their city with fresh eyes and they have an interesting webinar coming up on Wednesday October 30, 2024.

The webinar is designed for professionals in airports, property management and the public sector, and aims to highlight innovative use cases of AI, showcasing how they are enhancing audience engagement and interactivity in a range of environments.

Key Takeaways:

• Awareness of global AI use cases in public spaces
• Practical insights into the benefits of AI for data gathering and real-time engagement
• Future trends in AI for improving public environments

You’ll hear from industry experts and learn about real-world AI applications. Gain valuable insights into how these organisations are leveraging AI to create dynamic, interactive experiences, and discover how AI-powered solutions can be applied to improve public engagement in your sector.

Registration can be found here.

Veridooh has used #OOHNYC to announce that it has extended its independent programmatic digital out of home advertising verification solution by enabling it with VIOOH.

Veridooh co-founder Mo Moubayed told us “We are seeing phenomenal growth in demand for independent verification for programmatic DOOH, and the integration of Veridooh’s platform with VIOOH’s impressive global network makes it even more accessible across the world. What makes VIOOH’s platform so exciting is the flexibility it offers to deliver dynamic, strategic campaigns on the world stage. Veridooh’s independent verification platform gives agencies and advertisers the confidence to take full advantage of this, creating true transparency that campaigns are delivered.”

Media buyers leveraging the VIOOH Trading Manager platform to access digital out of home inventory across VIOOH’s media owner partners globally can now choose to add Veridooh’s 100% independent OOH verification solution via their DSP.

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Broadsign repeated their ‘Red Carpet Interviews’ at this week’s DPAA Video Everywhere Summit during #OOHNYC, something that they did with great success at the DPAA Canada Summit back in June.

Broadsign’s Content Marketing Manager Kayla Caticchio served as the official field reporter at the summit and conducted brief, concise interviews on their booth (shown here).

As the undisputed CMS leader in the OOH and DOOH industry Broadsign have, for as long as I can remember, been a major sponsor of the full day DPAA conference.

Kayla also featured on the main stage a few times, with a live feed to host Barry Frey.