DailyDOOH

Hypermedia, a leading digital out-of-home tech company in the UAE, has launched its proprietary HMX pDOOH platform, granting Publicis Media Middle East (ME) – part of Publicis Groupe Middle East, the region’s leading communications and media agency holding company – first access to leverage the platform’s capabilities and enhance campaign delivery for its wide client portfolio.

HMX should redefine indoor DOOH media by empowering brands with unmatched control over their campaigns through AI-driven targeting, real-time audience analytics, and smart signage integration. The collaboration they say will deliver personalized, data-driven ad campaigns across Hypermedia’s expansive DOOH network, starting with Dubai Metro’s transit hubs and expanding into key malls and hypermarkets across the UAE.

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Audience Intelligence Platform LUMOS aims to revolutionise the way the New Zealand media industry does business. A long list of industry leaders and media vendors including HYPER, Shout Media, Vistar Media, Broadsign and Plug Media are partnering with LUMOS to unlock never-before-seen marketing insights in Aotearoa.

LUMOS Chief Executive Officer, Eric Fan told us “Agencies and advertisers will benefit greatly from our unified, audience-centric approach to planning and attribution. With cross-format activation and access to 22 million unified audience IDs across New Zealand and Australia—aggregated from 35 data sources in the region—we deliver a comprehensive solution for effective campaign execution and accurate attribution.”

The LUMOS Intelligence platform can help advertisers build effective media plans using credible and universal audience data across all channels.

At a time when reaching premium audiences is more challenging than ever, LUMOS is forging new paths in the retail media space, assisting HYPER, NZ’s leading retail media platform, by driving performance outcomes and offering unmatched insights to refine future media strategies.

Programmatic platforms are also committed to accelerating this transformation for the wider OOH industry through integration with LUMOS. Vistar Media, APAC Enterprise Solutions Director, Luke Adams believes their integration with LUMOS Intelligence enhances media owners’ ability to manage DOOH campaigns effectively. The rich audience insights provided by LUMOS allow for more precise targeting, improved real-time campaign performance tracking, and more informed media planning strategies in the Vistar platform. This integration simplifies workflows and drives better campaign outcomes through enhanced data visibility and reporting.

The hugely popular AV Showcase put together by Peerless-AV will take place Tuesday 13th and Wednesday 14th May 2025.

Now in its fifth year, The AV Showcase has become a staple in the UK AV and Digital Signage events calendar, featuring over 40 of the industry’s top brands.

The Second Annual Sphere XO Student Design Challenge will again invite more than 100,000 Clark County-based students to create art for the Exosphere.

The Sphere XO Student Design Challenge is a collaboration between Sphere and the Clark County School District (CCSD) and University of Nevada, Las Vegas (UNLV) that will provide more than 100,000 Clark County-based students with an opportunity to create art for the Exosphere, Sphere’s fully programmable LED exterior. This year’s theme is Earth Day and will encourage students to find a creative connection between art, technology, and planet Earth. The winning students’ artwork will debut on the Exosphere on Earth Day – April 22, 2025.

Eight student winners ranging from elementary school through college will be chosen by a combination of public voting on thesphere.com, and a panel of judges.

As part of Sphere’s commitment to arts education, winning high school and UNLV students will receive also receive a USD 10,000 educational scholarship from Sphere. Winning elementary and middle school students will earn a USD 10,000 donation from Sphere for their school’s art program to further art education in public schools, as well as tickets for their entire school to attend The Sphere Experience.

You can see this year’s winners here.

… Being the adventures of a young man … who couldn’t resist pretty girls … or a bit of the old ultra-gossip … went to jail for libel, was re-conditioned … and came out a different young man … or was he? …

There was me, that is Reggie, and my three droogs, that is Adrian, Andrew and Russ and we sat in the Korova Milkbar trying to make up our rassoodocks what to do with the evening.

The Korova milkbar had some cal screenie-weenies but it sold milk-plus, milk plus vellocet or synthemesc or drencrom, which is what we were drinking. This would sharpen you up and make you ready for a bit of the old ultra-gossip.

Strack, the zvook from la butt sex was real fagged, what they really needed was some of the toxic avixa but it was there in the world milkbar that we came across oddy-knocky Tom Rugmuncher – what a shoot!

Ho, ho, ho! Well if it isn’t fat stinking billy goat Tom Rugmuncher in poison! How art thou, thou globby bottle of cheap stinking chip oil? Come and get one in the yarbles, if ya have any yarbles, ya eunuch jelly thou!

In Slimelight the Kaleidovison purred away real horrorshow – a nice, warm, vibraty feeling all through your guttiwuts. Soon though, it was getting light and we fillied around for a while with other revellers of the night.

After we had done the old rabbit blog, that was a real kick, and good for laughs, what we needed now, to give it the perfect ending, was a little of the Ludwig Van.

…to be continued

The Interactive Advertising Bureau of Canada (IAB Canada), the leading representative of the digital advertising industry in Canada, and the Retail Council of Canada (RCC), The Voice of Retail in Canada, announced back in September a strategic collaboration aimed at advancing the digital retail advertising landscape in Canada.

At the time Sonia Carreno, President, Interactive Advertising Bureau of Canada, told us “The partnership between IAB Canada and RCC represents a significant step forward in advancing digital retail advertising standards and practices in Canada. By joining forces, we can offer a unique perspective on the evolution of digital media in Canada and internationally to help shape the retail media supply chain in Canada. This collaboration bridges the knowledge gap between two sectors that together, are poised for significant growth in the years to come”.

Its first joint initiative is this nationwide survey aimed at assessing the evolving Retail Media landscape in Canada. As the retail industry continues to embrace digital transformation, this study seeks to capture critical insights into the current state of Retail Media, providing valuable benchmarks for both retailers and media buyers.

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Today, Thursday October 31, Flux Innovation will host an exclusive showcase of the groundbreaking Scape X technology at their Flux Innovation Lounge.

On the eve of the #AVAwards, Interactive Scape will be flying in from Berlin and will connect with their UK-based clients, partners, and friends.

Scape X, nominated for ‘Communication Technology of the Year’ at the AV Awards, is an AI-powered, multi-touch platform that transforms how users interact with technology.

From integrating physical objects into digital interfaces to enhancing UX design and smart city planning, this innovative tech pushes the boundaries of creativity and drives change across industries, from museums to urban planning.

Hosted in the Flux Innovation Lounge, London’s premier innovation space created by Engage Works, this showcase is more than just a tech demo—it’s an opportunity to network with industry leaders, engage in discussions with the Scape X team, and explore the future of interactive technology: –

• Get hands-on: Experience how Scape X® transforms user interaction in real time.
• Engage with cutting-edge technology: Discover how this platform sparks ideas and pushes creativity.
• Explore industry applications: Learn how Scape X® is revolutionising industries across the globe.

Event Details:

Date: Thursday, October 31st, 2024
Time: 2:00 PM – 6:00 PM (Join them anytime!)
Location: Flux Innovation Lounge, Engage Works Studio, SE10 0BN (a three minute walk from North Greenwich Underground Station)

Registration is encouraged which can be found here.

JCDecaux has become the first Australian Out-of-Home media company to launch measurement on Scope3 platform

Advertisers are now able to access emissions data for their JCDecaux media campaigns on the Scope3 platform, marking a key step forward in sustainable media practices.

Steve O’Connor, CEO JCDecaux Australia and New Zealand, told us “With JCDecaux now on the Scope3 platform, advertisers can integrate digital Out-of-Home into their media mix, ensuring credible third-party emissions reporting for their campaigns. Digital Out-Home has one of the lowest carbon footprints per impression of all channels currently measured on Scope3 making it a natural fit for advertisers wanting to reduce emissions. This launch is a milestone for JCDecaux but also for the Out-of-Home industry, as we lead the way in transparency and accountability.”

Scope3 provides carbon measurement across the digital media supply chain, allowing advertisers to assess and manage emissions associated with each aspect of their media buy.

Jo Georges, Head of ANZ at Scope3 said: “The launch of JCDecaux’s digital asset measurement on Scope3 reflects the company’s dedication to a responsible media ecosystem and supports brands in meeting their own carbon reduction targets with the highest degree of transparency. This new level of data integration aligns with the industry’s broader push for clear, measurable media plans with sustainability in mind.”

The introduction of emissions transparency on Scope3 strengthens JCDecaux’s sustainability commitments and 2025 strategy, building on a range of carbon-reduction initiatives across its network. JCDecaux’s integrated climate strategy reset, and 2050 net-zero target has reduced its emissions in Australia by more than 70 percent since 2021 across Scope 1, 2, and 3.

StreetMetrics and Carvertise have announced an expanded global partnership, allowing Carvertise to leverage StreetMetric’s impression tracking technology and methodology to provide near real-time impression tracking on all wrapped rideshare vehicles, across all active advertising campaigns.

“By embedding StreetMetrics’ technology into our entire fleet, we’re not just adding a new tool to our toolkit; we’re challenging the notion of how real-time and reality-based impression tracking should be in the OOH industry,” said Mac Macleod, CEO of Carvertise. “This is about giving our clients near real-time, actionable insights that help them optimize their campaigns in ways that weren’t possible before. It’s no longer enough to simply execute.”

We are told that this is significant (one assumes for the wrapped vehicle sector), because it now empowers OOH advertisers with an unparalleled level of precision and granularity they could only previously expect to find in digital advertising.

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Back in May 2023 JCDecaux SE (Euronext Paris: DEC) announced that it had entered into agreements with Clear Channel Outdoor Holdings, Inc. to acquire its businesses in Italy and Spain.

However earlier this week Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) announced that a subsidiary of JCDecaux SE has terminated the previously announced agreement to acquire the Spanish business after deciding to withdraw its regulatory filing with the Spanish National Markets and Competition Commission (‘CNMC’) in light of the commitments required by the CNMC.

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