DailyDOOH

A week today we fly to JFK for New York Digital Signage Week…

If you are lucky you might just receive a postcard from us whilst we are away

Let’s be honest, we could have got a whole bunch of different prats to come and lecture the out of home world on mobile but really, they (said ‘prats’) would have had no credibility with our audience and to be brutal-to-frank would have passed on little or no useful knowledge.

So it was then, with much delight, that we managed to persuade Nigel Clarkson, an old and good friend to the out of home industry, to come and speak at The DailyDOOH Media Summit earlier this year…

In his own words,“Mobile can be the glue that connects all media channels.”

The theme of Nigel’s presentation was to discuss the various ways in which mobile and digital out of home can work together. “I love Out of Home. I love Mobile – the synergy between the two is obvious” he declared, and then went to to discuss how to turn something that sounds like it makes sense into a reality for agencies and clients, using mobile to support and complement DOOH.

Nigel Clarkson joined Weve in November 2013 as the company’s Commercial Director – he joined with extensive experience in the media industry working across outdoor, radio and online and has a background in sales and marketing. Nigel’s focus is introducing and keeping Weve top of mind in the media community and developing long term commercial partnerships with brands and merchants across a host of media marketing and commerce services.

Note: The DailyDOOH Media Summit video highlights ‘package’ is almost at an end as we lead into The DailyDOOH Investor Conference. The last Friday post featuring one of the 30-minute presentations is up next week and will feature Exterion Media’s Shaun Gregory (who just coincidentally is speaking in New York at our event on Wednesday October 22, 2014 AND who will be keynoting The DailyDOOH Media Summit, May 19, 2015 in London next year!

It has been a tradition for the last six years† that we always post our look back on some of the best that the year had to offer sometime between Christmas and the New Year – that will be the same this year BUT as volume 3 of our latest book DOOH INSIGHTS: 2014 | The Best of 2014 (And Another Year of Executive Thought) has seen an unprecedented circulation (thanks in part to Brightmove Media, BroadSign, GPM360 and Ocean Outdoor) we figured the cat was already out of the bag with who / what we think has been the highlights of the year that we may as well list them here online…

This list, in no particular order, was compiled along with all of our contributors and like all ‘best of’ rankings, it is in no way scientific.

• British Airways Magic of Flying
• Motion@Waterloo
• Art Everywhere
• The DailyDOOH Media Summit
• L’Oréal MicroTiles Install, Paris
• Argos Install
• François de Gaspé Beaubien Rebuilds the World’s Largest Fitness Network
• Bloomberg Hub, London City Airport
• Exterion Media Hires Shaun Gregory
• RMG Networks Executive Briefing Centre

You will still have to get a copy of the book (which you can do next at all of the events during New York Digital Signage Week) to read the entries in more detail.

† See The DailyDOOH Best Of 2013 here

Here’s the #PlayWithOurPixels hashtag analysis for the last 30 days.

No. of Tweets: 418
No. of Twitter impressions: 2,601,981
No. of Twitter users who tweeted: 131
No. of Twitter users reached: 639,907

UK consumers fear that technology is overtaking their lives, with many increasingly concerned about the pace of change they face, according to the latest survey by KPMG LLP.

Results also highlight discomfort with the greater surveillance of everyday life and a cynicism about the need for connected devices.

KPMG surveyed over 1,600 consumers across the UK to identify attitudes towards the ‘Internet of Things’ – the term used to describe devices which ‘speak’ to each other over the Internet. It aimed to gauge their views around intrusiveness, security and the value of connected devices.

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Microspace Communications, Raleigh, North Carolina, has announced several new managed network solutions aimed directly at digital signage networks.

First, within the VELOCITY CellCast service, it has introduced a no-capital expenditure wireless solution for large, medium or small signage networks. Microspace’s no-cap offer allows companies to upgrade and lease a wide range of products without having to buy more equipment.

While delivering dedicated bandwidth for content delivery and now a no cap-ex hardware option, Microspace also expands how CellCast is managed in the following ways:

• Pooled Data—The ability to deliver large amounts of information and a combination of various forms of video and data is an absolute necessity, so is a pooled data plan that protects against using too much of your network’s bandwidth.
• Network Management & Custom Notifications—Network management monitoring is a key feature of Microspace’s CellCast. Advanced monitoring and control provide a true enterprise level service with 24/7 visibility of your network. This means that sites with connectivity or hardware issues can be immediately identified and resolved from Microspace’s award winning Network Operations Center. Along with this management CellCast now offers customized notifications for individual business needs with signage networks.
• Simplified Installation and Setup—In order to better serve enterprise customers’ needs of reliable content delivery connections that are easily shared with existing networks, Microspace has simplified network installation and setup. This new process allows companies to change their signage content quickly and without hassles.

In addition to signage, CellCast can also be configured and sold as a parallel network supporting failover system for retail Point-of–Sale transactions. This added value to current signage operators and integrators provides a secure link with an enterprise grade router to protect customer’s information.

“CellCast is the perfect solution for retail locations that require digital signage connectivity,” says Curt Tilly, director of enterprise media, Microspace. “A single CellCast router provides a fully managed wireless and Wi-Fi environment that keeps signage content off the end customer’s network, which is becoming an important issue with recent retail network security scares.”

The news is reporting that Amazon is to trial its first physical store in New York ahead of Christmas.

Ex Symon / RMG Networks long time staffer, Kevin Hill has jumped out of the frying pan and into the fire as news reaches us that he has recently joined Linso Europe Ltd.

Linso Europe Ltd. of course are 51% owned by Linso China and 49% by the legend that is Duke Video.

Clear Channel’s Pru Parkinson who was promoted to the role of Global Chief Marketing Officer just over a year ago has parted ways with the company.

Pru joined Clear Channel as sales and marketing director in January 2010. Prior to joining Clear Channel she was group strategic planning director at Starcom MediaVest.

In September, Suzanne Grimes, a high profile signing from Conde Nast lasted a mere 20 months in her role as President and COO of Clear Channel Outdoor before being ousted.

Trans-Lux Corporation (TNLX) announced this week the appointment of Alberto Shaio as Chief Operating Officer (COO), a new position within the company.

As COO, Mr. Shaio will manage Trans-Lux’s operations and organizational development, focusing on performance management to shape the company for continued success and strategic growth. Mr. Shaio currently sits on the Trans-Lux Corporation Board of Directors.

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