DailyDOOH

Wildstone has announced its first sale and leaseback agreement in Australia, having entered into an agreement to fund two new digital spectacular sites in Melbourne’s outer suburbs for billboard media provider Alliance Outdoor Media Group.

The agreement is the first signed by Wildstone since it entered Australia’s OOH market in May, appointing industry veteran Noel Cook to head up its operations in the country.

Mark Buckley, General Manager at Alliance Outdoor Media Group, said “Dealing with the Wildstone Australia team was seamless, especially because of their deep knowledge of the industry and professionalism. We hope to do many more deals with them.”

Wildstone claims to be the leading owner of outdoor media infrastructure across the UK and Europe, where an important strand to the business involves acquiring OOH infrastructure from media operators, before leasing the assets back to the operators on a long-term basis. They say that this approach enhances operational efficiency for media operators and allows them to focus on their core business of selling OOH advertising, while benefiting from high-quality, well-maintained advertising assets.

Noel Cook, Managing Director for Wildstone Australia told us “We’re really excited to have completed our first deal in the market and the very first of this nature in the Australian market. Based on discussions we’ve been having with billboard owners across the states, we believe it is just the first of many and look forward to playing a significant role in the digitisation of the country’s outdoor advertising market”.

The deal it has now struck with Alliance Outdoor is the first of its kind in the Australian market. Under the terms of the deal, Wildstone will take over two sites previously owned by Alliance, fund the provision of digital boards and then lease the sites back to Alliance Outdoor, which will manage media sales.

The first site is located in Nunawading, where a single-sided digital measuring 19.99m x 4.60m will be facing the busy intersection of Maroondah Highway and Springvale Road.

The second location, a monopole site on the Craigieburn Bypass in Epping, will host a digital spectacular measuring 18.99m x 4.57m.

TransUnion (NYSE: TRU) has used #OOHNYC to announce a partnership between its marketing solutions business, TruAudience and AdQuick.

Julie Clark, SVP, Media & Entertainment, at TransUnion told us “As the media ecosystem becomes increasingly fragmented, marketers must maximize their targeted audience reach with optimal frequency, and OOH is an underutilized channel in achieving those goals. We’re excited to provide the insights and audiences to help AdQuick clients utilize OOH to its fullest extent as a meaningful part of their omnichannel performance marketing plans. As the media ecosystem becomes increasingly fragmented, marketers must maximize their targeted audience reach with optimal frequency, and OOH is an underutilized channel in achieving those goals. We’re excited to provide the insights and audiences to help AdQuick clients utilize OOH to its fullest extent as a meaningful part of their omnichannel performance marketing plans.”.

TransUnion’s identity-based consumer insights and audiences will now give AdQuick customers access to:

• Audience-Based Planning: Utilizing the TruAudience consumer insights modules purpose-built for digital out of home planners, AdQuick’s advertisers can plan their OOH investments alongside all other channels, including Connected TV, Display and Video.
• Audience Data for Campaign Planning and Execution: AdQuick’s platform offers the ability for clients to access TruAudience’s taxonomy as well as additional third-party audiences from AdQuick’s third-party data marketplace.

Jason Kunkel-de Cesero, Vice President, Demand & Analytics Partnerships, AdQuick said “OOH has mass reach, is brand safe, and is highly viewable. But historically it’s been planned, executed, and measured separately from other channels, which has resulted in brands chronically underinvesting in OOH. Our partnership with TransUnion will showcase the important role that OOH plays in driving outcomes, and help shift more advertiser dollars to OOH tactics”.

The partnership enhances AdQuick’s offerings by integrating with TruAudience’s consumer insights platform and curated audience taxonomy to enable advertisers to plan, execute and buy OOH as part of holistic, omnichannel campaigns.

On the 14 October 2024 Improper Agency and Clear Channel UK launched ‘Educate Yourself’, a UK nationwide campaign raising awareness of menopause and its diverse signs and symptoms.

Menopause is a serious and life changing transition that is estimated to effect 30% of women in the UK at any one time. Research found 93% of women felt they would benefit if friends and family were more informed about menopause, three in four people believing that menopause remains a taboo subject (Gen M). The campaign aims to destigmatise menopause and increase knowledge, as with knowledge comes change.

Nicky Thompson, Creative Director, Improper told us “Menopause is often trivialised and brushed aside in society, or simply seen as a joke. Frequently dismissed and reduced to ‘hot flushes’ or ‘the change’, it goes hand in hand with the invisibility of older women in our society… but that’s another campaign! The 93% of women asking for more conversation and education in this highly personal and emotional area was the catalyst of the campaign concept; educate, educate, educate! Through a playful approach, the campaign asks everyone to “Educate Yourself” as destigmatisation is long overdue. We all need to know more, because with knowledge comes change. As someone who is going through this journey themselves, spending time and exchanging diverse stories and experiences I hope this campaign will shift perspectives on something that affects half of the UK’s population”.

Inclusivity is central to the campaign and Educate Yourself features a range of individuals who have diverse experiences of menopause, including Sheree Hargreaves, who experienced early onset menopause aged 15, Emma Livingstone, founder of Up – The Adult Cerebral Palsy Movement, Zeph Churchill, former nurse turned comedian with a menopause-focused comedy show, and Ola Fagbohun, a mid to older life women’s health practitioner, as well as several Clear Channel employees.

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Future of Television returns October 30th at the UCLA Palisades Ballroom on Wednesday, October 30 · 9:30am – 6:30pm PDT

Topics Include:

Television and Streaming Business Track:

• Research & Analysts Presentations
• The Future of Live TV: Thriving in the Era of Software Live Production
• Keynote Conversation with Google TV
• The Evolution of Streaming: Breaking Down OTT, Subscription & Ad-Supported Streaming Models (SVOD/AVOD/FAST)
• The Future of Adult Animation for Television and Streaming
• Reclaiming the Crown – What Can (and Should) TV Learn from the Video Game Industry?
• The Future of Music Storytelling for Streaming and Television
• Predictive Analytics & Data Tools for Television and Streaming

Brands and Creators Track:

• Creators Get No Respect; Is Hollywood Missing Out?
• From TikTok to TV: Why Hollywood Needs to Catch Up
• Keynote Conversation with Google
• Talent is Always the Best Investment: How Creators and Hollywood Can Build Together

Featured Keynotes Include:

• Alex Angeledes, Managing Director, Media & Entertainment, Google
• Rob Caruso, Senior Director, Product Management and User Experience, Google TV
• David Min, VP, Corporate Innovation, The Walt Disney Company

Speakers Include:

• Alex Barinka, Managing Director, Corporate Strategy, Upland Workshop
• Douglas Caballero, Head of Content Studio & Strategy, C3 Presents
• Geoff Clark, CEO, acTVe
• Taryn Crouthers, President, ATTN
• Jasmine Enberg, VP, Principal Analyst, EMARKETER
• Renee Engelhardt, VP, Partner Insights, Parrot Analytics
• Kaare Eriksen, Media Analyst, Variety
• Adam Faze, Co-Founder & CEO, Gymnasium
• Michael Fedyna, Director, Monetization and Client Services, DISH Media
• Arleta Fowler, Head of Digital Lifestyle Talent, CAA
• Bernard Gershon, President, GershonMedia
• Grant Gish, SVP, Head of Adult Animation, MTV Entertainment Studios and Comedy Central
• Josh Gold, Executive Producer, VR/MR/Metaverse Apps & Content, Meta
• Harry Golden, Invisible Narratives
• Dan Goman, CEO & Founder, Ateliere Creative Technologies
• Jamie Gutfreund, Founder, Creator Vision
• Lia Haberman, Founder, ICYMI Newsletter
• Zack Honarvar, CEO, One Day Entertainment
• Dave Jorgenson, Senior Video Journalist, The Washington Post
• Kevin Kurtz, Co-Founder & CEO, The Bold Baking Network & Bigger Bolder Baking
• Lauren Martinez, Manager, Adult Animation Genre, Netflix
• Saheer Mathrani, Co-Founder & COO, Gymnasium
• David Messinger, CEO, Trailer Park
• Anjali Midha, Co-Founder & CEO, Diesel Labs
• Coco Mocoe, Creator & Host, The Middle Row
• Kelci Parker, Vice President – Adult Animation, Hulu
• Chris Paulson, EVP & General Manager, Games Publishing, Skybound
• Mike Pears, EVP, Distribution and Content Sales, AMC Networks
• Simon Pulman, Partner & Co-Chair, Media + Entertainment & Film, TV + Podcast Group, Pryor Cashman
• Daniel Punt, Senior Managing Director, FTI Delta
• David Reitman, Lead Games, Innovation CoE, PwC
• Ryan Sands, Director of Talent & Development, Skybound Entertainment
• Philip Schuman, Senior Managing Director, Leader of Media & Entertainment, FTI Consulting
• Ned Sherman, Chief Business Affairs & Legal Officer, Skybound
• Jawhara Tariq, SVP, Corporate Development & Investments, Mythical
• Jason Toney, VP, Business Intelligence, Paramount Global
• Vaughn Trudeau, VP of Development, Live Nation Productions
• Jay Tucker, Executive Director, Center for Media, Entertainment & Sports, UCLA Anderson School of Management
• Diana Williams, Co-Founder & CEO, Kinetic Energy Entertainment

It takes place at Carnesale Commons, 251 Charles E Young Drive West Los Angeles, CA 90095 United States and registration can be found here.

‘Out of Home and Into My Heart’ is a 10-track love letter to the out-of-home advertising industry, aimed at extolling the unique virtues of the oldest advertising medium in the world.

Released in time for Out Of Home New York and the DPAA Global Summit, this tongue-in-cheek yet undeniably catchy set of songs ranges from Pop and Rock ballads to Dance and Hip Hop anthems.

Nicolette Leonardies, President and Chief Mixtape Officer at Vertical Impression told us “No this isn’t elevator music, it’s elevating music. It’s our love letter to the medium, combining catchy tunes with themes that resonate with our everyday experiences as marketers and advertisers”.

The mixtape is available for streaming on all major platforms, including Spotify, Apple Music, and YouTube Music. All streaming proceeds from the album will be donated to the National Advertising Benevolent Society (NABS), a charity supporting at-risk people in the media, marketing, communications and advertising industry.

Official Tracklist:

1. Billboard Love
2. Rise Up
3. Let ’em Ads Cook
4. Lonely Screens Club
5. Programmatic Magic
6. Elevate Me
7. Signs Across the Skyline
8. Ads So Pretty
9. Outdoor Adoration
10. Spread the Message

‘Out of Home and Into My Heart‘ started as a project to reinvent the concept of elevator music into something more modern.

Created with the help of #AI, Vertical Impression’s creative team fine-tuned lyrics, adjusted melodies, and made countless decisions on how to best celebrate our industry in a musical way.

Their goal was to seamlessly blend the AI-generated elements with human creativity and a dash of their brand’s own personality, ensuring that every note and word authentically represented OOH advertising.

Vertical Impression has always believed in elevating the advertising game – quite literally. With 6000+ elevator screens in buildings across North America, they specialize in transforming elevators into a canvas for creativity. From the lobby to the penthouse, and offices, hotels, hospitals, and so many more, they are in the business of making impressions that last longer than your average elevator ride.

This week Sony Professional Display Solutions is once again in New York during #OOHNYC and are holding their in-person AV Tech Expo event Tuesday October 15 and Wednesday October 16.

However in addition, they have a special edition of their Tech Tuesday webinar which takes place at 13:00 on Tuesday October 15th which will be LIVE from Sony’s AV Tech Expo.

Join the webinar and you will be able to discover

• A deep dive into the latest product and solutions advancements
• Live product and solution demonstrations
• Software, hardware, and industry providers from Sony’s Partner Network

Register for the webinar here.

The coast to coast tour kicked off in Chicago back in September and attendees were able to experience hands-on demonstrations of Sony’s AV solutions, meet with Sony’s tech team and many of their hardware and software partners.

Chicago, IL – Tues., Sept. 17

New York, NY – Tues/Wed, Oct. 15 – 16

Atlanta, GA – Tues., Nov. 12

Dallas, TX – Tues., Dec. 3

Denver, CO – Tues., Jan. 28

San Diego, CA – Tues/Wed, Feb. 25 – 26

For more information, please contact your local Sony account manager or register here.

Place Exchange, the leading independent SSP for programmatic out-of-home media, announced the expansion of its proprietary PerView measurement solution to Canada. PerView delivers up-to-date, deterministic reach, frequency, and hourly impression measurement for buyers and sellers of OOH media that can be applied across static and digital OOH displays, regardless of whether they are transacted programmatically on any SSP or sold direct. Measurement can range from individual OOH displays and publisher networks, to cross-publisher OOH advertising campaigns, up to the entire OOH category as a whole.

OOH encompasses a diverse range of venues and display types, making it difficult to obtain reliable measures of reach, frequency, and impressions across a mix of different OOH assets. It has also proven challenging to ensure up-to-date measurement that reflects the ever-changing profile of real-world movement patterns. Place Exchange’s PerView solution was designed to address these challenges, delivering up-to-date, location-specific measurement for all types of OOH media. Already adopted by nearly 200 OOH media owners in the US and leveraged by dozens of advertisers, agencies, and DSPs on hundreds of millions of dollars of OOH media spend in the past year alone, Place Exchange is now bringing the PerView offering to other markets, starting with Canada.

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Marketreach, the marketing authority on commercial mail, has launched its latest B2B advertising campaign, ‘Totally Mailed It’.

The campaign is a creative and bold call to arms featuring well-known and influential leaders from across marketing including Rory Sutherland, Vice-Chairman of Ogilvy UK and Nishma Patel Robb, CEO & Founder of The Glittersphere and former Google Director of Marketing.

The campaign, created by The Gate, an MSQ Company, is a peer-to-peer campaign gathering some of marketing’s best-known faces to advocate for consideration of mail as an effective media channel, promote its core attributes and provide CMOs with compelling evidence for why direct mail is an essential part of the media mix.

Rory Sutherland and Nishma Patel Robb are joined by other prominent and well-respected industry leaders including Sophie Devonshire, CEO at The Marketing Society, Dino Myers-Lamptey, Founder at The Barber Shop, and Richard Shotton, Founder of Astroten and author of The Choice Factory and The Illusion of Choice.

Each creative features a bold headshot of one of the industry advocates alongside a pithy quote highlighting how mail was the surprising spark at the heart of many marketing success stories, helping them gain a competitive edge and nail their targets.

The creative runs across direct mail, social, display/video, and digital audio, as well as out of home placements across roadside digital 6-sheet screens in key sites targeting London-based advertisers and agencies.

Marketreach has also launched a ‘Totally Mailed It’ landing page on its website, featuring detailed testimonials and success stories from the advocates on how mail ramped up ROI, and is an effective channel that ‘totally mailed it’ for them in the marketing mix.

According to recent research, improving marketing effectiveness is the top priority for marketers, and ROI and ROMI keep 99% of CMOs awake at night. Direct mail’s physical presence captures attention, builds trusted relationships between brands and their consumers, and drives commercial results. A recent Marketreach/WARC Attention Report highlights the enduring value of direct mail, showing that 58% of mail is retained for future reference, to be re-read, shared, or saved for later use.

Further research from WARC and Marketreach shows that campaigns with direct mail in the overall mix are 52% more likely to report ROI benefits, and are also 43% more likely to report profit uplifts providing evidence for its effectiveness as a channel.

Chris Jones has joined Elonex as Managing Director.

He joins Elonex after an impressive 29-year tenure at Global Media, where he held several senior leadership roles and played a pivotal part in driving the organisation’s growth and transformation.

Throughout his distinguished career at Global Media, he demonstrated a strong ability to lead diverse teams, scale operations, and deliver outstanding results across multiple advertising platforms, including radio, digital audio and outdoor. His strategic insight and commitment to innovation has been integral to Global Media’s success in establishing itself as one of the premier media companies in the UK.

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LG Electronics (LG) has once again partnered with the widely respected artist and filmmaker, Sir John Akomfrah, for Frieze London 2024. This collaboration follows LG’s recent support of Akomfrah’s British Pavilion at the 60th International Art Exhibition at La Biennale di Venezia 2024.

At Frieze London 2024, LG OLED has invited Akomfrah – an artist and filmmaker known for investigating themes such as memory, post-colonialism, temporality and aesthetics – to present a new video installation at the fair.

Becoming Wind (2023) is a five-channel video installation that focuses on the intersection of social and environmental issues, looking specifically at the experience of non-binary and trans actors and activists in the context of the climate crisis.

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