DailyDOOH

The Australian Out of Home industry has extended its growth trend with solid results in Q3

The Outdoor Media Association is the peak industry body that represents Australia’s outdoor media display companies and production facilities has announced an increase of 10.06 per cent net media revenue for Q3 2024, reporting $315 million, up from $286.2 million* for the same quarter in 2023.

Digital OOH revenue accounts for 74.5 per cent of total net media revenue year-to-date, an increase over the recorded 72.4 per cent* for the same period last year.

General Manager of the OMA, Kylie Green told us “The continued growth in revenue this quarter is a clear indicator of the industry’s strong momentum as it continues to evolve and thrive. The 10.06 per cent increase in net media revenue highlights advertisers’ growing confidence in the effectiveness of OOH, particularly as digital innovations continue to enhance its capabilities. The growth we are seeing this quarter is not just a reflection of past success but also a positive signal for what lies ahead”.

Year-to-date net revenue has increased 8.75 per cent from the same time in 2023 and is $908.2 million.

*Previously released revenue figures have been updated to reflect changes in the OMA membership

Ben Milne has joined billups as Chief Executive Officer for the Asia-Pacific region.

Ben is a career-long OOH advertising veteran, who most recently led the global OOH division for dentsu. At billups he will lead operations and business development initiatives across APAC, a region which has become a key driver of billups’ global growth. He will be based in Singapore and focus on expanding the current team that currently includes 17 employees across three billups offices.

He will report to David Krupp, Global CEO.

GoVision LLC, a premier provider of large-scale LED video displays, this week announced several important new hires and promotions at its national headquarters.

Key additions to the team include:

• Kollin Padon, Director, Project Management – Fixed Installation – Padon brings nearly a decade of experience in the electrical field, most recently at Power Design. He became the youngest superintendent at the company at age 28 and was named an “Electrical All-Star Under 30” through EC&M.

• Mike Kaplanek, Director of Events – Kaplanek began freelancing for GoVision in 2015 after spending 20 years in the construction industry in various roles. He became the lead tech on ESPN College GameDay for GoVision in 2018 and added SEC Nation responsibilities in 2022. He was hired full-time in January and was promoted to director in September.

• Jack Williams, Project Manager – Golf – Prior to joining GoVision, Williams worked in event management for Perfect Game Midwest, where he was responsible for staffing, marketing and organizing premier baseball and softball tournaments. He graduated from the University of Kansas in 2020, where he was a member of the Jayhawks football team.

• Jake Terrell, Design and Technical Manager – Golf – Terrell also began working at GoVision in a freelance capacity shortly after graduating from the University of North Texas in 2017. He joined the company as a full-time field tech in 2018 and in 2023 moved to the Golf Division to lead production and content.

• Abby Williams, Sales and Marketing Coordinator – Williams is currently finishing her Master’s degree studies in Sport Administration from Arkansas State University. She previously interned with Five Tool Baseball and The Ripken Experience, where she worked in elite youth baseball.

• Coleman Fish, Sales Development Representative – Fish began his professional career at Learfield’s National Sales Center where he worked on major collegiate sporting events including NCAA March Madness, Frozen Four and the men’s and women’s College World Series. His primary responsibilities at GoVision include sales development, account management and marketing, with a focus on the company’s regional events and fixed installations.

• Matt Williams, Service – Williams began working as an LED technician in 2016 as a stagehand, building displays for touring acts. He joined GoVision’s events team in 2018, constructing LED screens for concerts and golf tournaments. He later moved into Quality Control, arming him with invaluable experience troubleshooting and servicing LED displays.

• Jacob Delao, Jr., Repair Services – Delao joins GoVision after serving in the United States Marine Corps as a Tactical Air Operations/Air Defense Systems Technician, including posts in Norway and Lithuania.

• Devin St. John, Site Coordinator – A proud graduate of the University of North Texas, St. John worked with GoVision from 2017-2020 and intermittently from late 2020 to 2023, joining the company full-time this year.

• Cooper Curtis, Field Service Technician – Curtis previously worked in operations for the AT&T Byron Nelson golf tournament and in event service at the Fort Worth Boat Club.

“GoVision is dramatically expanding our service operations and national reach, so we’ve been assembling talented professionals to ensure we can meet the increasing demand for our state-of-the-art mobile and fixed-installation LED video display technologies,” said Chris Curtis, GoVision’s CEO & Partner. “We are incredibly proud to have attracted each of these amazing men and women to our team, and know that they will be integral to our continued success in the years ahead.”

Out of Home New York saw the introduction of what is described as the World’s First Sustainable Billboard.

The open house event – actually properly outdoors in a lovely green park down by the One World Trade Center (Freedom Tower), Ed was put together by Sign Expo, New York’s number one visual solutions provider and KA Dynamic Color, the inventor and manufacturer of the reflective digital display for outdoor use.

Sign Expo setup at Silverstein Family Park, Greenwich Street, New York, NY 10007 over two days (10:00-16:00 on both Tuesday October 15 and Wednesday October 16).

Whether you’re a seasoned professional or just curious about the industry, #OOHNYC is perfect for anyone looking to stay ahead of the curve in the ever-evolving world of digital advertising.

Out of Home New York (formerly New York Digital Signage Week) takes place from October 14 to 18 and will be the usual heady mix of FREE and PAID for events – conferences, showcases, cocktails, open house, breakfast debates, tours and other ad-hoc activities.

NVIDIA Holoscan for Media is a software-defined, AI-enabled platform that allows companies in broadcast, streaming, and live sports to run live video pipelines on the same infrastructure as AI. It’s an IP-based solution built on industry standards and APIs such as ST 2110 and inclusive of essential services like PTP for timing and NMOS for interoperability and manageability.

More information can be found here.

With top brands such as Mastercard, Colgate Palmolive, GM, Danone, Amika and major agencies; GroupM, Rapport, WPP, Kinesso, Wavemaker, plus Steve Kornacki from NBC on the elections and musical numbers from Back To The Future The Musical we are told registrations for the DPAA October 15 Global Summit at Pier 60/Chelsea Piers during Out of Home New York are really pacing well ahead of previous years.

As we’ve mentioned before, attendees will also have the chance to win various prizes through out the day. From breakfast to cocktails, on the Hudson at the end of the day the DPAA is the largest one day media/marketing event of the year and it really is something you won’t wat to miss.

Recently added to the line-up of featured speakers is NBC News & MSNBC National Political Correspondent Steve Kornacki who will discuss the latest polling and what to look for in the weeks leading into a pivotal U.S. Election Day.

Every year the DPAA Global Summit explores how brands engage with today’s sophisticated consumer. Topics this time around include consumer engagement, the growing role of digital out of home and retail media in today’s omnichannel world, programmatic advertising, sustainability and more.

In addition to Steve Kornacki, speakers include:

• Diana Haussling, Consumer Experience & Growth, Colgate-Palmolive
• Allison Coley, Executive Director, Wavemaker
• Jay Altschuler, SVP, Global Media, Mastercard
• Matthew Fantazier, Head of Integrated Media, Kenvue
• Adrian Witter, Solutions Lead, Advanced DOOH, GroupM Nexus
• Justin Symons, VP Investment, RapportWW

They join previously annouced speakers:

• Shenan Reed, Global Chief Media Officer, GM
• Mike Salette, Head of Media, Danone
• Andrea Suarez, Global CEO, UM
• Stephanie Helen Scheller, Managing Partner, Sustainable Solutions, Omnicom Media Group

The DPAA Global Summit is the largest one-day media/marketing event of its kind. It has garnered a reputation for having top brands talk to the Out of Home industry about the growing role of the medium in their omnichannel strategies. It typically draws 900+ business leaders including brands, agencies, media companies, ad tech, research, and press.

It takes place during #OOHNYC.

JOLT has partnered with Vistar to further power their advertising operations. We are told that the expanded partnership enhances JOLT’s advertising operations across Australia, New Zealand, the UK and Canada, which will now be managed and operated using Vistar’s suite of enterprise software.

This includes Vistar’s Ad Server, content management system (CMS) and supply-side platform (SSP).

“JOLT is leading the way in merging environmental sustainability with cutting-edge advertising opportunities in Canada,” said Matt Fitzgerald, Director of Enterprise Solutions, Canada at Vistar Media. “Their network of EV charging stations provides brands with high-reach, 1:1 advertising in urban areas, tapping into a key audience with a growing interest in eco-conscious solutions. We’re excited to strengthen our partnership, bringing Vistar’s advanced technology to enhance JOLT’s network and deliver even more value to advertisers in the Canadian market.”

JOLT’s network of premium DOOH screens spans high-traffic urban areas across Australia, New Zealand, the UK, and Canada. JOLT will continue providing advertisers with high visibility opportunities across key urban locations and 1:1 consumer engagement via the JOLT app, with added benefits from Vistar’s enterprise technology, including:

Read the rest of this entry »

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, is strengthening its eco-design approach, announcing the launch of Eco Design Index, an educational tool for evaluating and communicating the environmental performance of its furniture.

The Eco Design Index is a tool for measuring the environmental performance of JCDecaux products, marking a new milestone in the company’s long-standing commitment to eco-design. It makes it possible to assess the main environmental impacts of products, and also to compare their eco-design performance within the same family.

Jean-Charles Decaux, Chairman of the Executive Board and Co-Chief Executive Officer of JCDecaux, said “Reducing our environmental footprint has been part of JCDecaux’s business model since our company’s foundation, when our founder designed street furniture capable of lasting more than 30 years. Taking action to reduce the impact on resources of our furniture remains a permanent priority to achieve our climate commitments. Eco-design is at the heart of our 2030 ESG strategy, and a year after introducing a new generation of upcycled bus shelters, we are very proud to launch the Eco Design Index today. This measurement tool is based on the transparent and comparative assessments of the environmental impact of our products thanks to an independent and trusted third party. Highly innovative, it will enable JCDecaux to continue to support public and private procurement partners, an essential lever for energy reduction, through an approach based on quality and on the effective consideration of ambitious environmental and social criteria.”

As a key new tool in the acceleration and systemisation of eco-design practices, the Eco Design Index will help raise awareness among stakeholders of these important issues and offers the opportunity to make ever more informed choices:
•    internally, to help teams develop and promote solutions with a lower environmental impact;
•    externally, to help local authorities and transport partners choose and deploy the most responsible furniture;
•    in general, to promote the development and deployment of eco-designed furniture, contributing to more sustainable living spaces.

Based on JCDecaux’s experience in carrying out life cycle assessments (LCAs), this index aggregates quantitative results that take into account the 16 environmental indicators of the European Commission’s EF methodology, as well as data more specific to JCDecaux’s activities and its environmental challenges, complementary to those of LCA.

The Eco Design Index offers a multi-criteria approach according to two main themes:
•    DESIGN AND MANUFACTURING: including the impact of raw materials, sustainability, circularity, sourcing and the end-of-life of products.
•    OPERATION AND USE: including the issues of energy, water, consumables, maintenance, transport and the installation and decommission phases of the furniture.

Over the past year, Spotzi developers have hid themselves away to focus on one mission: completely rebuilding Spotzi from the ground up. The result is a brand new geomarketing platform that lets users quickly discover the best locations for targeting one’s ideal customers—just by asking the right questions.

We are told that this new version streamlines the entire process, with an intelligent assistant working behind the scenes to help you select the most relevant data points for your campaigns. It’s designed to make audience profiling more precise and efficient, while still being intuitive for everyday use.

They’re rolling out the platform in phases. In the coming weeks, they’ll introduce it to their Out-Of-Home clients – a sneak preview was already given at our AdAI Conference in Toronto, Ed but they’ll be showing it next at the DPAA Global Summit during Out of Home New York on October 15, 2024.

We understand that retail and real estate clients will received personalized invitations to explore the new platform by the end of the year.

Audipack, a manufacturer of custom-made mounting systems has been acquired by Global Mounts Group, the parent company of Neomounts and B-Tech AV Mounts.

Dick van Baarlen, CEO of Global Mounts Group said “The acquisition aligns with Global Mounts Group’s mission to offer the most comprehensive and innovative range, expanding the company’s portfolio to include Audipack’s specialized products and expertise. With Neomounts and B-Tech already known for their extensive ranges of mounting systems for AV and IT, the addition of Audipack’s high-end, custom-made and unique quick install rental solutions will further enhance the group’s ability to support our business partners and end customers the best as possible.”

Audipack will continue to operate under its own brand name, while benefiting from the synergies and resources of the Global Mounts Group.

Audipack is headquartered in the Netherlands and was founded back in 1982.