Adrian J Cotterill, Editor-in-Chief
Billboard Planet’s Mike Donaldson has joined Outdoorlink as the Managing Director of its newest division, Outdoorlink International.
Mike has over 20 years of experience across 10 countries and an extensive background in out-of-home advertising with companies such as Colite Outdoor, JCDecaux, Top Media Group, and most recently with BillboardPlanet.
Frank Padikkala, CTS-D, CEH, CHFI has joined Zoom as Senior Technical Sales Architect.
Adrian J Cotterill, Editor-in-Chief
Sean Cheyney has joined Vistar Media as the company’s Head of Retail Media. In this newly created global role, he will lead Vistar’s retail media strategy, integrating the company’s industry-leading OOH solutions into the retail media ecosystem to enhance value for retailers, agency partners and brands.
Vistar wants to bridge the gap between digital retail media and the physical world. With most commerce happening in-store, DOOH offers a prime opportunity for retailers to engage customers and for brands to connect with consumers at every stage—whether they’re inside, around, or on their way to a store. We are told that Sean Cheyney’s new role will be pivotal in amplifying Vistar’s position in the retail ecosystem and driving its 2025 strategy, which focuses on global expansion and establishing Vistar as the top DOOH partner for retail media networks worldwide.
Adrian J Cotterill, Editor-in-Chief
Former Motionworks exec and GEOPATH CEO Kym Frank has joined Fox Corporation as SVP, Research and Data, Ad Sales.
Under the FOX banner, they produce and distribute content through some of the world’s leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group.
Garnier is making waves as the first brand to leverage oOh!media’s dual screens enabled with 3D full-motion for its latest campaign, transforming the Martin Place Retail precinct into the Great Barrier Reef.
Conceptualised and created by oOh!’s in-house creative team, POLY, the #3DOOH campaign brings the beauty and fragility of the reef’s coral ecosystem to life.
The coral starts in a bleached state and gradually transforms into vibrant colours, symbolising how Garnier’s partnership with the Great Barrier Reef Foundation and the beauty brand’s ‘Plant a Coral’ campaign is helping to restore one of Australia’s natural wonders.
Josh Gurgiel, head of POLY, told us “This is an exciting milestone for both Out of Home and the way 3D creative can be used across two screens to tell a brand story. Through collaboration with Garnier and media agency Wavemaker, our team’s creative expertise ensured a best-in-class execution by crafting 3D OOH visuals that effectively leverage depth, motion and synchronisation. We know from Analytic Partners data that the quality of creative executions delivers 41% of OOH ROI*, and I’m incredibly proud of what we’ve achieved together.”
The two large-format screens work in harmony to create a seamless experience of a turtle swimming between each, highlighting the interconnectedness of marine life and the urgent need for coral conservation.
Alexander Bachem, Garnier Australia and New Zealand marketing dDirector, said: “As soon as we heard about the dual 3D screens at Martin Place, we knew we wanted to be the first. Our partnership with the Great Barrier Reef Foundation is deeply linked to our commitment to greener beauty for all, with products that offer maximum efficacy and reduced impact on the planet. By working with POLY and Wavemaker, we’ve been able to creatively bring the Great Barrier Reef to life in the heart of Australia’s most populous CBD. It’s an impactful way for us to engage Australians on our mission to support the Great Barrier Reef Foundation to disperse up to 700,000 corals during this year’s spawning season – simply by purchasing any of our products at Coles from now until 5 November, 2024.”
The #3DOOH campaign extends across Sydney Metro stations and Melbourne’s CBD rail network, including Flinders Street, Parliament, and Melbourne Central. Additionally, the campaign is running at key locations across oOh!’s digital street network.
Source:
*Analytic Partners, Australia norms, 2005-2024. Results benchmarked to TV + 100%
Adrian J Cotterill, Editor-in-Chief
Music made a big apprearance not once but twice last week during #OOHNYC with Vertical Impression releasing a 10-track mixtape entitled ‘Out of Home and Into My Heart’ aimed at extolling the unique virtues of the oldest advertising medium in the world BEFORE the DPAA Video Everywhere Summit and now we have this DOOH OOH Video Everywhere ANTHEM produced and created by Terry Kawaja, Luma Bank which was ‘taped’ at the summit.
Of course, it’s pretty much a tradition these days that Barry Frey and his intrepid team at the DPAA continually help inform, educate and entertain the industry with new initiatives such as this.
As with their Broadway Shows on the global Summit Stage over the past few years this is another first.
Midwich Group MIDW (LON) are holding their famed Tech Xpo, over two days at Ascot Racecourse this week, today Wednesday 23rd October and tomorrow Thursday 24th October at Ascot Racecourse.
Attendees will be able to discover the latest groundbreaking technologies, partake in interactive demonstrations and connect with industry leaders and tech enthusiasts from around the country. You will also be able to get to know them, the award-winning Midwich team, a little better as all their companies come together in one location, providing an unrivalled experience.
So, don’t just sit back and watch as possibilities become realities and the future takes shape. Be a part of the action.
The AVIXA Women’s Council are also holding their Autumn Networking Drinks 4-5pm on the Wednesday which is generously sponsored by Midwich.
Midwich Group has unveiled its new brand identity marking a new chapter in its growth, while reinforcing its dedication to excellence and innovation.
Built around its ‘waveform’ logo and vibrant colour palette, the new brand identity aligns with the Group’s values while providing a clearer definition of its role as a global network of businesses providing local expertise.
The continuous ‘waveform’ represents the idea of ongoing progress, collaboration, and connectivity, leading to the foresight the Group’s global network uses to deliver experiences that go beyond expectations. It also takes inspiration from the Group’s promise of ‘taking technology further’.
The brand evolution will see Midwich Ltd (including Holdan, Invision, PSCo, Pulse Cinemas, and Square One), Midwich APAC, Midwich Portugal, and NMK adopt the ‘waveform’ logo and colour palette, providing familiarity for customers and vendor partners around the world as the Group sets the stage for future growth.
NMK unveiled its new look at GITEX Global, the world’s largest Tech and AI event, on 14th-18th October at Dubai World Trade Centre. Midwich Ltd will unveil at its flagship event, Tech Xpo, on 23rd-24th October 2024 at Ascot Racecourse. Midwich Portugal and Midwich APAC will follow.
Best Buy Studios is the place where innovation and imagination join forces. Best Buy have built a specialty 70,000 square-foot space to help their partners, including those through Best Buy Ads, develop bespoke content that showcases how technology can benefit their customer’s lives.
“When we looked deeper at how we’re showing up for our customers, we also learned more around what inspires and engages them in the most meaningful ways,” said Molly Kinsella, senior vice president, media and creative at Best Buy. “Our customers want to feel the magic and wonder that technology can bring to their lives and Best Buy Studios allows us to be nimble and create custom content, in real-time, that we can leverage across multiple channels faster and better than ever”.
Complete with everything from sound stages, edit and audio suites, a fabrication shop, a food stylist prep room, a prop warehouse and more their teams have leveraged the space to more than double the number of videos that they’re producing.
Praevar Corporation has launched a new family of innovative, sustainable signage solutions called ePoster.
Featuring a 32-inch E Ink Spectra 6 display, the ePaper digital signage solution is engineered for indoor advertising and retail environments.
Designed as a smart replacement for traditional paper posters, the ePoster combines vibrant, full-colour displays with impressively low power consumption, helping businesses reduce their carbon footprint while delivering an eco-friendly and energy-efficient alternative to static signage.
“Collaborating with Praevar on their innovative ePoster solution is a significant step forward in sustainable signage,” said AVP for the US Regional Business Unit at E Ink, Tim O’Malley “The integration of our Spectra ePaper technology enhances the visual appeal of digital signage while aligning with our commitment to sustainability. By offering a vibrant, full-color display with minimal power consumption, we help businesses reduce their environmental impact while maintaining high-quality, dynamic content.”
As digital signage becomes increasingly essential for real-time communication, traditional paper posters still hold their ground in places where installing digital displays is challenging due to limited power access or structural constraints. Praevar’s newly developed ePoster displays offer a lightweight, reflective, and non-emissive solution, perfectly aligning with the sustainable design priorities of modern cities and businesses.
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