DailyDOOH

VUKUNET in Europe has had two new hires.

Shown above; Miriam Dick (Product Manager DOOH Solutions / VUKUNET) and Thomas Muser (Project Manager DOOH Solutions / VUKUNET).

AddMirror Media Ventures is finding 45% higher impressions than originally predicted.

The company announced findings based on its AddMirror installed counters across random resto-lounges in Toronto, Montreal and Vancouver in Jan./12.

After over 16 months of data collection, results showed that actual AddMirror impressions are 45% higher than was initially predicted.

Judging by the study figures, advertisers can expect to see over 25,500 impressions per AddMirror per four-week campaign. As part of its commitment to advertisers, AddMirror will be installing counters in 40 additional units this summer.

The AddMirror is an interactive mirror, a motion sensor is activated when a customer approaches the AddMirror, causing it to ‘come to life’ displaying an advertiser’s message in a fun and memorable way. Advertisers receive dedicated, impactful campaigns since their media space is never shared with others.

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Valerie Leuchs has joined EYE Mall Media’s national sales team as an accounts manager in New York, covering the Mid-Atlantic States, Consumer Electronics, Automotive, Government and Pharmaceuticals.

Valerie joins EYE from Verifone Media, out-of-home media company focused on taxi cab videos and tops.

“Valerie’s addition to our New York sales team adds not only her experience in the out-of-home marketplace, but her background in retail while at Macy’s, making her a seasoned professional who understands the mall media space,” says Carrie Fitzmaurice Daly, vice-president of sales at EYE.

Leuchs has also worked for New World Sales, McGraw-Hill Profession amd Neuberger Berman.

EYE continues to expand its product offerings and its penetration to consumers with a mobile optimized platform called AMPLIFY that allows for direct mobile interaction with shoppers via NFC(‘Tap’), QR(‘Scan’) or SMS(‘Text’), in most of EYE’s 300 malls across the U.S..

Clorox, in collaboration with Titan Canada, used the large scale digital signage display at Toronto’s mid-town Yonge & Dundas Square as part of a two-day special event promoting the new Clorox Smart Tube Technology spray bottle.

Goal of the event was to have consumers experience the new product for themselves, by engaging them with the opportunity to win prizes while also having their photograph displayed high atop the square on the Titan-owned 2,400 sq. ft., curved LED video screen powered by the Audience software platform (developed by Capital Networks Limited, Markham, Ontario).

The Audience platform also controlled the content for an additional 20 LED and LCD screens within the sector, which includes indoor shops and walkways. The digital network, in combination with a variety of floor graphics, wall banners, pillar wraps, escalator wraps and backlit posters, also controlled by Titan Canada, make the company the largest advertising supplier at Yonge & Dundas Square offering advertisers the opportunity for complete media domination of the square.

The courtyard at Yonge & Dundas Square hosts more than 1,000 events per year including concerts, promotional events, free movies and festivals, drawing over 1 million event specific patrons into the area.

It’s certainly not fair of us to discern what kind of a leader Barry Frey, new president and CEO of the Digital Place-based Advertising Association, will be – After all, here he was being asked to give an in-depth interview after only seven days on the job.

But you can tell that he has a global picture of and solid background in the media world, and when he starts quoting Churchill, you have to figure that he is well read and admires certain leaders on whom he probably bases some of his own actions or ideas.

“My role as a leader is not to push people in a direction, but rather to help them get to where they need to go,” Frey answered diplomatically when asked about his own leadership qualities when dealing with the diverse and often strongly opinionated members of the DPAA. “It’s not a matter of pushing people, but more about understanding their needs and helping them get there – and to create the right environment for that to happen.”

When we talked to Frey, he was prepping for the first DPAA Board meeting to be held next week, so priorities were hard to pin down. You can tell that he’s still learning the ropes of who is who and what is what in the digital out-of-home sector. However, during our lengthy interview, we discovered that he is well aware of what is happening in the media world in general.

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Disgruntled investors (that will be ALL then) who purchased shares of Wireless Ronin Technologies, Inc. (NASDAQ:RNIN) are being encouraged to contact the Shareholders Foundation at mail@shareholdersfoundation.com or call +1(858) 779 – 1554.

It seems that there is an investigation focussing on possible claims on behalf of purchasers of the securities of Wireless Ronin Technologies, Inc. concerning whether a series of statements by Wireless Ronin Technologies regarding its business, its prospects and its operations were materially false and misleading at the time they were made.

D3 and Dynamic Digital Displays Europe, announced the completion this week of another roadside billboard for Signature Outdoor as part of Signature Outdoor’s CityVision regional display network.

CityVision Expressway, which was unveiled on 20 May 2013, is a landscape 12m x 3m 10mm SMD LED display located above the Aston Expressway (A38M), the main arterial route into Birmingham City Centre.

This is the third display D3 have delivered for the CityVision network and largest to date; comprised of 333 individual 10mm SMD LED modules.

The display is positioned just one mile from the City Centre and faces oncoming traffic travelling towards both Bullring and Mailbox shopping centres as well as the CBD, the International Convention Centre and the National Indoor Arena. The fortnightly traffic count has been registered at over 1.2million.

The CityVision Expressway joins CityVision Bullring and CityVision Southside for the Birmingham-based media operator.

Pricer Inc., a major provider of electronic shelf labels for retailers, has launched SmartTAG. its new generation of ESL products yjat enable retailers to add more information to labels including one-off promotional messages, stock information and promotional discounts to boost sales and improve the in-store experience.

Retailers can also add QR codes or NFC enabled labels to link customers – with a simple scan of their smartphones – to online marketing campaigns, recipes sites, reviews or social media.

“With SmartTAG, retailers can instantly provide customers with additional product information to provide an easier, more enjoyable shopping experience,” says Wyatt Alston, Pricer general manager. “The new labels still provide clear, readable displays, but go one step further to connect the retailer with the customer.”

Pricer SmartTAGs allow stores to automatically and instantly update and align their in-store prices of their online stores, so stores can offer their customers a truly unified shopping experience, whether online, in-store or on their mobile. The labels come with integrated tools that improve promotion messaging in stores. Furthermore, they are fitted with Pricer’s exclusive SmartCLIP slot, so that eye-catching promotional shelf-talkers and wobblers can be attached with ease. With the SmartFRAME, on-shelf messages can be multiplied as retailers can simply slot pre-printed or customized promotions around the price label as well as on the side.

“Our new generation labels provide a unique, new avenue for retailers to reach customers and make strategic pricing decisions,” says Altson. “In such a competitive industry, it is critical to be able to make instant updates and provide additional product information to maximize profit and avoid lost sales.”

The SmartTAG label family comes in a wide range of sizes to suit the specific needs and requirements of any store. SmartTAG segment labels –with LCD displays for easy updating and colored promotion and price zones –come in small, medium and large. SmartTAG HD graphic labels feature crisp, high definition displays, with epaper technology for better rendering of text and easier readability. SmartTAG HD labels are available in four sizes: small, medium, large and extra-large.

We kept our survey short so got about 80% of those who attended to give feedback on our last Thought Leadership Summit: Video Walls Unplugged.

Here’s what they had to say…

1. Did the Thought Leadership Summit live up to its name and stimulate thought?
   Yes 100%
2. Did the speakers respect their briefs?
   Yes 100%
3. Did you learn anything new?
   Yes 100%
4. Who were the best presenters?
   Our survey said JCDecaux’s Tim Harvey was the best, followed by Ayuda Media Systems’ Andreas Soupliotis and Futuresource’s Mike Fisher
5. How would you rate the venue/location?
   Excellent 45.83%
   Very good 41.67%
   Good 12.50%
6. Which session did you attend?
   Morning 25%
   Afternoon 12.50%
   BOTH 62.50%
7. How would you rate the overall quality of the presenters?
   Excellent 17.39%
   Very good 78.26%
   Good 4.35%
8. How would you rate the overall quality of the slides?
   Excellent 8.70%
   Very good 73.91%
   Good 17.39%
9. Would you attend another Thought Leadership Summit?
   Yes 100%
10. And lastly we asked if there were any particular subjects you would like to see discussed? to which folks replied (in summary) …
• More content science
• Control room video walls
• Content psychology
• The use of Big Data in the DOOH market
• Social Media interaction with DOOH
• Content research and development

If you have an idea for a Thought Leadership Summit (our next as regular readers will know is in NYC and is entitled ‘Billboards Uplugged‘) leave a comment here and let us know.

We were never invited to their wine tastings and definitely don’t get Christmas cards from Jose any more AND we doubt we are on Samsung’s corporate hospitality list at the moment but some people in the industry know how to look after us…

Our next team outing is the Henley Royal Regatta and then the Henley Festival but a bit of Depeche Mode at London’s O2 went down rather well (the band were actually on stage for two hours and 12 minutes).

Thanks Simon!